Coleman McFarland
Head Of Digital Marketing at Waterford Wealth Management- Claim this Profile
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Bio
Credentials
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Google My Business
GoogleMar, 2020- Nov, 2024 -
Google Data Studio
GoogleMar, 2020- Nov, 2024 -
Advanced Google Analytics
GoogleFeb, 2020- Nov, 2024 -
Google Tag Manager
GoogleFeb, 2020- Nov, 2024 -
PPC Fundamentals
SEMrushMar, 2020- Nov, 2024 -
SEO Fundamentals
SEMrushMar, 2020- Nov, 2024 -
Content Marketing
HubSpot AcademyNov, 2018- Nov, 2024 -
Email Marketing
HubSpot AcademyOct, 2018- Nov, 2024 -
Social Media
HubSpot AcademyOct, 2018- Nov, 2024 -
Google Ads Fundamentals
Google AdWords CertifiedNov, 2018- Nov, 2024 -
Google Ads Video
Google AdWords CertifiedNov, 2018- Nov, 2024 -
Graphic Design
Thomas Edison High School of Technology
Experience
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Waterford Wealth Management
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United States
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Financial Services
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1 - 100 Employee
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Head Of Digital Marketing
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Dec 2019 - Present
Edited seminar presentations to reflect the needs of the target prospects using Microsoft PowerPoint Wrote the advertising copy for Facebook ads and landing page Communicated with compliance to ensure that the sales copy was in line with their standards. Communicated with the President of the company on a regular basis to develop new strategies Designed the images for ads using canva. Edited seminar presentations to reflect the needs of the target prospects using Microsoft PowerPoint Wrote the advertising copy for Facebook ads and landing page Communicated with compliance to ensure that the sales copy was in line with their standards. Communicated with the President of the company on a regular basis to develop new strategies Designed the images for ads using canva.
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Founder
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Mar 2016 - Apr 2020
Promoted and organized open mat events at various martial arts schools across DC, Maryland, and Virginia Produced Facebook video ads to promote the events Designed and optimized email opt-in pages that converted at 42.31% Grew the club facebook group to over 750 members Designed promotional T shirts to sell at events and cover costs of advertising Networked with various gyms and gym owners to find new places to host events Produced testimonial videos to use as retargeting ads for people who either watched videos or attended recent events Show less
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Education
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Montgomery Community College
Associate's degree, Business Administration and Management, General -
Thomas Edison High School Of Technology
certification, Graphic Design -
Damascus High School
High School Diploma