Coleman McFarland

Head Of Digital Marketing at Waterford Wealth Management
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Contact Information
Location
Rockville, Maryland, United States, US

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Credentials

  • Google My Business
    Google
    Mar, 2020
    - Sep, 2024
  • Google Data Studio
    Google
    Mar, 2020
    - Sep, 2024
  • Advanced Google Analytics
    Google
    Feb, 2020
    - Sep, 2024
  • Google Tag Manager
    Google
    Feb, 2020
    - Sep, 2024
  • PPC Fundamentals
    SEMrush
    Mar, 2020
    - Sep, 2024
  • SEO Fundamentals
    SEMrush
    Mar, 2020
    - Sep, 2024
  • Content Marketing
    HubSpot Academy
    Nov, 2018
    - Sep, 2024
  • Email Marketing
    HubSpot Academy
    Oct, 2018
    - Sep, 2024
  • Social Media
    HubSpot Academy
    Oct, 2018
    - Sep, 2024
  • Google Ads Fundamentals
    Google AdWords Certified
    Nov, 2018
    - Sep, 2024
  • Google Ads Video
    Google AdWords Certified
    Nov, 2018
    - Sep, 2024
  • Graphic Design
    Thomas Edison High School of Technology

Experience

    • United States
    • Financial Services
    • 1 - 100 Employee
    • Head Of Digital Marketing
      • Dec 2019 - Present

      Edited seminar presentations to reflect the needs of the target prospects using Microsoft PowerPoint Wrote the advertising copy for Facebook ads and landing page Communicated with compliance to ensure that the sales copy was in line with their standards. Communicated with the President of the company on a regular basis to develop new strategies Designed the images for ads using canva. Edited seminar presentations to reflect the needs of the target prospects using Microsoft PowerPoint Wrote the advertising copy for Facebook ads and landing page Communicated with compliance to ensure that the sales copy was in line with their standards. Communicated with the President of the company on a regular basis to develop new strategies Designed the images for ads using canva.

    • Founder
      • Mar 2016 - Apr 2020

      Promoted and organized open mat events at various martial arts schools across DC, Maryland, and Virginia Produced Facebook video ads to promote the events Designed and optimized email opt-in pages that converted at 42.31% Grew the club facebook group to over 750 members Designed promotional T shirts to sell at events and cover costs of advertising Networked with various gyms and gym owners to find new places to host events Produced testimonial videos to use as retargeting ads for people who either watched videos or attended recent events Show less

Education

  • Montgomery Community College
    Associate's degree, Business Administration and Management, General
  • Thomas Edison High School Of Technology
    certification, Graphic Design
    2009 - 2011
  • Damascus High School
    High School Diploma
    2007 - 2011

Community

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