Marketing Director

• Jan 2021 - Present

Co-Founder

• Jan 2021 - Jan 2022

Business Development and Brand Manager

• Sep 2018 - Jan 2021

• Implement the Design Thinking Process for new product lines and marketing strategy in preparation for brand launches.• Collect, organize, and perform tier 1 analysis of marketing data from feasible channels (google analytics, e-commerce, and social media)• Create and monitor social media content with perspective departments• Enforce e-commerce maintenance and performance standards• Conduct e-commerce audits to be utilized in digital marketing decision making processes.• Assist with Digital Media planning/buying

E-Commerce Specialist

• Sep 2016 - Sep 2018

• Develop methods to evaluate the efficacy of digital marketing strategies for the company• Improve marketing distribution of products through online efficiency strategies• Analyze data regarding online sales to make digital marketing decisions• Create original content to share with various partners to market our revolutionary products• Manage e-commerce platforms, like Amazon and Jet, to provide online access to our products for customers• Create original content to be implemented into the company's website and blog

Product Development and Marketing Intern

• May 2016 - Sep 2016

• Conduct market analysis to determine the efficacy of various markets to determine the best products and brands to pursue• Optimize data aggregation to better understand digital sales information• Create internal management processes to take advantage of marketing strategies across various brands. • Collaborate with committees to streamline marketing message across brand platforms

Founder in Residence

• Mar 2020 - Oct 2020

Lead Prime Student Brand Ambassador

• Jun 2017 - May 2018

• Coach new and returning brand ambassadors to aid in the execution of brand recognition and sales• Organize and orchestrate monthly calls for schools across the United State to provide a collaborative environment for brand ambassadors to be successful• Mentor brand ambassadors on how to best plan and execute monthly events and marketing strategies in order to accomplish goals• Utilize social media, word of mouth, and advertising to target student body in relation to brand equity tactics• Promote the Amazon Prime Student brand through modern marketing strategies

Prime Student Brand Ambassador

• Jun 2016 - Jun 2017

• Facilitate brand and product awareness of Amazon Student program for students on campus • Collaborate with peer ambassador to create events and customer relation strategies to increase program enrollment by a minimum of 50 students per month• Utilize social media, word of mouth, and advertising to target student body in relation to brand equity tactics• Promote the Amazon Prime Student brand through modern marketing strategies

CEO

• Aug 2015 - May 2018

• Assist vendors and promote products to enhance shopping experience and increase sales • Lead executive and general teams to implement novel retail strategies and tactics• Maintain records of inventory in store database• Promote student vendors through entrepreneurial retail space.

CMO

• Aug 2014 - Jul 2015

• Collaborate with other members to produce effective marketing methods to publicize the student run store• Lead the project to integrate an e-commerce store for students to the sell their brands to costumers• Generated creative content to be used on social media platforms

Host of AppX Podcast Show

• Nov 2015 - Mar 2017

• Conduct monthly podcast shows to showcase and promote Appalachian State University • Conduct monthly podcast shows to showcase and promote Appalachian State University

Website Designer

• Jan 2014 - Aug 2015

• Adept in web design by using wix.com and HTML • Adept in web design by using wix.com and HTML

Marketing and Media Manager

• Jan 2013 - Aug 2015

• Brainstorm with the law firm marketing department to increase client base, promote firm, and provide information • Utilize Excel database to search for prospective clients to send out promotional mailings to increase client database • Maintain social networking profiles across Google Plus, Facebook, and Twitter to promote firm and provide information • Brainstorm with the law firm marketing department to increase client base, promote firm, and provide information • Utilize Excel database to search for prospective clients to send out promotional mailings to increase client database • Maintain social networking profiles across Google Plus, Facebook, and Twitter to promote firm and provide information