Vice President of Marketing and Communications

• Dec 2019 - Present

Marketing Director

• Oct 2018 - Dec 2019

Marketing Manager

• Jul 2016 - Oct 2018

As Marketing Manager, I assist in developing and executing the Tax Foundation’s overall marketing strategy. To do this, a main function of my role is to connect with other teams at the Tax Foundation and help them develop and define shared marketing goals and specific, measurable solutions that address those goals.I oversee many of our day-to-day marketing initiatives including our email marketing program, social media outreach, web projects, digital advertising, analytics and reporting, and event promotion.

Communications Associate

• Jan 2015 - Jul 2016

As the Communications Associate at the Tax Foundation I had a wide range of responsibilities:I worked with journalists at top outlets including The Wall Street Journal, The New York Times, and The Washington Post, to coordinate on features, place op-eds, and promote Tax Foundation research and analysis;I overhauled the Tax Foundation's social media strategy, growing combined Twitter, Facebook, and LinkedIn impressions by over 200% in the first year alone;I analyzed trends in media, social media, and website analytics to derive clear, actionable metrics for our team;and I applied my design skills to improving our marketing materials and making tax policy more accessible for our various audiences.

Principal

• Jul 2014 - Dec 2019

In 2014, directly after graduating college, I founded of my own freelance business aimed at providing high-quality and innovative graphic design, branding, analytics, web design, social media, and email marketing solutions to nonprofits.Over the course of 2 years, I not only developed a strong brand identity, but, more importantly, cultivated lasting relationships with the think tank, non-profit, and small business professionals I worked with.Although freelancing is no longer one of my primary focuses, I still take small projects from time to time.

Communications Intern

• Aug 2013 - Dec 2013

At the Tax Foundation I actively contributed to public relations efforts, analyzed web trends, managed contact lists, compiled and analyzed data related to media perception, developed marketing strategies, and designed graphics that effectively communicated the Tax Foundation's vision. At the Tax Foundation I actively contributed to public relations efforts, analyzed web trends, managed contact lists, compiled and analyzed data related to media perception, developed marketing strategies, and designed graphics that effectively communicated the Tax Foundation's vision.

Peer Writing Tutor

• Sep 2012 - May 2013

At Endicott's writing center I worked with students on various written and mixed-media assignments, tutoring them in the areas of organization, style, content, grammar, and proper citation. At Endicott's writing center I worked with students on various written and mixed-media assignments, tutoring them in the areas of organization, style, content, grammar, and proper citation.

Staff Writer

• Jan 2012 - May 2013

While writing at the Endicott Observer, I reported on events including various school functions, campus sports and feature stories. I also followed up on events, interviews and leads, contacting various people and organizations, by telephone and/or email. While writing at the Endicott Observer, I reported on events including various school functions, campus sports and feature stories. I also followed up on events, interviews and leads, contacting various people and organizations, by telephone and/or email.

News Intern

• May 2012 - Aug 2012

While with the Lakeville Journal, I reported on and photographed events including community functions, town meetings, sports events, and feature stories; I followed up on events, interviews and leads, contacting various people and organizations, by telephone and email; I managed article and photo lists in the company server system; I copy-edited briefs, articles and cutlines and edited for layout consistency and proper formatting; and, I used Adobe InDesign to layout and design news pages. While with the Lakeville Journal, I reported on and photographed events including community functions, town meetings, sports events, and feature stories; I followed up on events, interviews and leads, contacting various people and organizations, by telephone and email; I managed article and photo lists in the company server system; I copy-edited briefs, articles and cutlines and edited for layout consistency and proper formatting; and, I used Adobe InDesign to layout and design news pages.