Cody Maschinot
Senior Sales Development and Revenue Operations Manager at Ostendio- Claim this Profile
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Bio
Experience
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Ostendio
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Senior Sales Development and Revenue Operations Manager
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Mar 2023 - 10 months
Denver, Colorado, United States Built and scaled SDR team and doubled meetings and tripled SQL attainment. SDR team attained five times its overhead in first 6 months. Built and maintained a winning and collaborative culture in SDR org. Player/Coach. Developed and maintained comprehensive reporting systems and dashboards to provide actionable insights into sales and marketing performance. Analyzed key revenue metrics, pipeline data, and prospect/customer behavior patterns to identify trends, areas for improvement and… Show more Built and scaled SDR team and doubled meetings and tripled SQL attainment. SDR team attained five times its overhead in first 6 months. Built and maintained a winning and collaborative culture in SDR org. Player/Coach. Developed and maintained comprehensive reporting systems and dashboards to provide actionable insights into sales and marketing performance. Analyzed key revenue metrics, pipeline data, and prospect/customer behavior patterns to identify trends, areas for improvement and growth opportunities. Generated regular reports and presentations for executive leadership, highlighting key findings and recommending strategic initiatives. Coordinate and facilitated operational reviews with sales, marketing and executives to review performance, address challenges, and align strategic objectives. Collaborated with cross functional stakeholders to ensure smooth execution of revenue generating activities, including forecasting, deal management, and outbound sales initiatives. Drive accountability across multiple teams by setting clear goals, tracking progress, and holding teams accountable for meeting and KPI targets. Oversaw marketing operations processes, including lead flow management, and client/prospect engagement initiatives. Collaborated with marketing team to optimize lead generation strategies, improve lead quality, and increase conversation rates throughout sales funnel. Evaluated marketing and sales technologies, identified gaps, and recommended new tools and enhancements to streamline operations and maximize ROI. Continuously assessed revenue operations and identified opportunities for process improvements, automation and standardization. Worked closely with cross functional teams such as Sales, Customer Success, Marketing, HR, IT and Finance.
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Sales Development, Sales Enablement, Sales Operations Manager
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Jun 2022 - 1 year 7 months
Denver, Colorado, United States Drove channel/partnerships growth 400% from no revenue to 33% of overall organization revenue. Drove direct side of business 45% month over month, breaking records each quarter. Created an SQL methodology that saw MQL conversion go from 6% to 24%. SQL methodology had a close rate of 33% on SQLs. Pipeline of $10,602,300 created. 5:1 return on my SDR team. Player/Coach.
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Finvi
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United States
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Software Development
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400 - 500 Employee
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Senior Business Development Executive
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Jul 2021 - Jun 2022
Formerly Katabat Managed team of 4 BDRs and BDEs Worked full sales cycle for SMB side of the business. (Player, Coach) Created $1,760,000 in pipeline. Managed deals with a sales cycle of minimum 6 months. Coached and mentored others in the role and created content to source our own meetings.
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ChannelAdvisor
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United States
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Software Development
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500 - 600 Employee
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Interim Sales Development Manager
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Mar 2021 - Jul 2021
Denver, Colorado, United States
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Senior Sales Development Representative
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Jan 2021 - Jul 2021
Denver, Colorado, United States Presidents club winner. Hitting 120% of goal month over month. Strategically worked alongside Senior Account Executives. Mentor and coach.
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Sales Development Representative
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Jan 2020 - Jan 2021
Denver, Colorado #1 contributing SDR in 2020, hitting 130% of opportunity attainment. 2020 Global Sales Development Representative of the year as a rookie. Achieved 98% opportunity conversion rate. Achieved 100% of quota 11 out of 12 months and over 100% of quota 8 out of 12 months.
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InBloom Autism Services
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United States
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Individual and Family Services
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300 - 400 Employee
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Business Development Representative
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Aug 2019 - Oct 2019
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Client Success Manager
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Aug 2019 - Oct 2019
Denver, Colorado
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Campaign Manager
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Mar 2018 - Apr 2018
Fort Collins, Colorado Area Worked as campaign manager for the Brust-Winchell student body president campaign at Colorado State University. Duties included writing expense reports, filing incedent reports, talking to the press and managing a high stress schedule.
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Children's Hospital Colorado
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United States
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Hospitals and Health Care
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700 & Above Employee
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Volunteer
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Aug 2011 - Aug 2012
Aurora, Colorado Helped sick children complete activities to better their moods and help them have fun. Practiced administering certain pill medication to the children.
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Physio
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United States
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Wellness and Fitness Services
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700 & Above Employee
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Volunteer
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Nov 2011 - May 2012
Littleton, Colorado Helped Physical Therapists with patients, included learning how to rehabilitate patients with injury's. Learned how to use medical equipment to help injured patients, including shock therapy and cold laser therapy equipment. Handled medical paperwork, that included learning how to fill out medical forms on progress in therapy.
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Education
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Colorado State University
Bachelor’s Degree, MULTI/INTERDISCIPLINARY STUDIES -
Colorado State University
Minor, Business Administration and Management, General -
Arapahoe Community College
Associate's degree, General Studies