Cody Lucero

Ecommerce Growth Strategist at Alpha Inbound
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Ecommerce Growth Strategist
      • Oct 2023 - Present

      Los Angeles, California, United States

    • Founder
      • Jul 2019 - Present

      Los Angeles, California, United States Digital marketing agency focused on developing artists and brands across social media. We help artists with playlist campaigns, creating a digital marketing plan for an upcoming single or album release, e-commerce to sell merchandise, and touring campaign to sell tickets. Curate a network of playlists on Spotify with over 200,000 followers. Managed advertising campaigns for rapper Tobe Nwigwe’s two nationwide tours to drive ticket sales and sell merchandise. Grew social… Show more Digital marketing agency focused on developing artists and brands across social media. We help artists with playlist campaigns, creating a digital marketing plan for an upcoming single or album release, e-commerce to sell merchandise, and touring campaign to sell tickets. Curate a network of playlists on Spotify with over 200,000 followers. Managed advertising campaigns for rapper Tobe Nwigwe’s two nationwide tours to drive ticket sales and sell merchandise. Grew social media accounts for @FiletFlows on TikTok and Instagram to over 112,000 & 30,000 followers posting hip-hop related content. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Buyer
      • Sep 2017 - Oct 2023

      Greater Los Angeles Area Manage B2B and SaaS ad accounts spending $5,000 - $100,000 a month on Facebook and Instagram. Responsible for launching new clients, client communication, account setup, outlining creative strategy, copywriting for ads and landing pages, aiding with creative execution, shooting and / or scripting video ads for paid social campaigns & sourcing UGC creators. In three months I scaled HikeSEO from spending $10K a month to $30k a month and reduced CPA from $243 to $163 resulting in a… Show more Manage B2B and SaaS ad accounts spending $5,000 - $100,000 a month on Facebook and Instagram. Responsible for launching new clients, client communication, account setup, outlining creative strategy, copywriting for ads and landing pages, aiding with creative execution, shooting and / or scripting video ads for paid social campaigns & sourcing UGC creators. In three months I scaled HikeSEO from spending $10K a month to $30k a month and reduced CPA from $243 to $163 resulting in a 200% increase in spend and 32% decrease in CPA. Scaled TripleWhale’s paid social campaigns from $15k a month with 141 leads at $111 to $120k a month with 507 leads at $252. Their target CPA was $400 or less. Presented the need to start using UGC videos for Vajro’s Shopify App which generated 800 trial starts and 200 purchases. Show less

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Business Development Associate
      • Jul 2015 - Mar 2016

Education

  • University of Washington - Michael G. Foster School of Business
    Bachelor of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies

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