Operations Project Manager

• Jul 2022 - Present

Digital Project Manager

• Nov 2021 - Jul 2022

-Manages 20+ client projects, campaigns and surveys quarterly from project inception to closing -Deploys focus-group testing to ascertain pre-release performance of creatives ie: commercials, consumer products, social media and brand sponsorships and digital ad campaigns -Acts as trusted partner to clients by appling knowledge in research theory and marketing campaign logistics to realize and exceed clients campaign goals -Collaborates closely with Sales and Research teams to interpret project specs, ensuring teams are aligned on key project performance indicators -Builds and uses reporting systems to keep clients in loop with the latest data -Ensures project team and subcontractors adhere to timelines to meet project milestones and contract requirements -Monitors fielding closely on surveys to respond quickly in field to trends in respondent answers and audience impressions reporting -Anticipates project challenges with risk management strategies to resolve roadblocks in a timely and efficient manner -Supports invoice management, reconciling expenses for project support costs to ensure POs are paid on time and catalogued Show less

Senior Brand Coordinator

• Sep 2018 - Nov 2021

-Manages the implementation of corporate campaigns on Yarnspirations.com including the content approval process, release milestones and project tracking throughout design and development-Ensures the timely implementation of digital and in store marketing programs on assigned brands, including advertising, partnership and promotional acitivites -Builds and manages product launches to market with manufacturing, social and sales teams, ensuring alignment with corporate brand strategies-Utilizes sales data and consumer research to provide insights on market trends, competitive environment to improve product and campaign performance-Briefs internal teams, ensuring all project stakeholders understand project scope and key performance indicators of success-Produces production schedules for developing new products, ensuring internal teams and contractors meet project milestones, reducing production timelines by 20%-Defines campaign success by tracking and reporting on key KPIs, ensuring campaigns meet corporate sales targets-Leverages POS and consumer research to outline success factors for Spinrite brands, providing recommendations to product and digital teams to align retailer programs with corporate strategies-Partners with creative teams to understand client requests to execute marketing deliverables e.g. websites, product packaging, signage, lookbooks, digital events and Youtube content-Develops and implements process improvements to streamline the production of in store marketing materials, reducing timelines and supplier costs by 20%-Oversees invoice management, reconciling expenses for marketing support costs and ensuring bills are paid on time and within budget Show less

Shopper Marketing Coordinator

• Sep 2018 - Nov 2021

Project Manager

• Jan 2020 - Apr 2020

-Managed the development of the Executive Growth Network Center accreditation program at George Brown College -Developed project schedule with MS Project with well-defined tasks, materials and resources required, milestones and schedule contingencies to ensure program was delivered on time and on budget -Executed administrative tasks by coordinating project team and vendor meetings, distributing materials and storing project artifacts into the project repository -Ensured project schedule was followed by project team and subcontractors and milestones were met -Consulted external vendors to understand scope of work, establish budgets and determine timelines to book classroom spaces -Performed in-depth risk analysis to develop risk response strategies to resolve problems and prevent further concerns -Tracked, monitored and communicated the progress of program initiatives against defined project milestones -Maintained knowledge of regulatory requirements to include accrediting bodies, provincial and local governance, as well as George Brown College's policies into project planning Show less

Digital Operations Coordinator

• Mar 2017 - Aug 2018

-Led project planning, scheduling and retailer communications as a member of the Operations team for a digital marketplace phone app with over 10 million downloads -Acted as a trusted adviser to 13 retailers including Macy's, Napa Auto Parts and Princess Auto by providing recommendations to increase consumer engagements on Flipp app and retailer's websites -Created project schedules for retailer campaigns by breaking processes into smaller, manageable components to enhance productivity and efficiency -Instituted quality assurance steps to streamline ad production process, producing cost-savings of $50 000 -Implemented continuous improvements to automate previously manual processes, reducing retailer ad production timelines from 15 to 5 business days -Developed standard operating procedures (SOPs) with Confluence detailing how to process retailer's assets and to troubleshoot systems issues, reducing outsourcing costs in excess of $50 000 dollars annually -Utilized risk management techniques to escalate day to day retailer issues -Assisted new retailers during the onboarding process by coordinating presentations and retailer calls, outlining Flipp's production process and asset delivery timelines Show less

Research Intern

• Sep 2015 - Jun 2016

-Performed field research and developed research models as part of a team of two to analyze the potential economic impact the Bloor Bike Lanes pilot project would have on Toronto's Annex neighborhood -Generated a map of the Annex neighbourhood using zipped data files provided by the City of Toronto with ArcGis software; deliverable included mapping street, business and residential property boundaries demonstrating parking restrictions -Synthesized recommendations and collected data to create a 15 page report and MS Excel spreadsheets outlining recommendations to regarding parking restrictions, street capacity, potential accessibility issues and alternative parking options -Participated in public consultations and prepared briefings on the project received from stakeholders, community residents and businesses directly to the BIA's executive chair -Reported directly to the executive chair of the BIA regular updates on key findings and timelines as well as feedback received from residents, community groups and local businesses during -Gathered and analyzed primary quantitative research regarding property boundaries, street capacity and parking space measurements Show less