Cody Brant
Digital Acquisition Manager at Veracity Media- Claim this Profile
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Bio
Tess Pawlisch
Cody was an incredibly supportive colleague. His positive attitude kept a lot of us going during grueling campaign hours. It’s rare to find someone that cares so deeply about the company he works for and for his clients. One-of-a-kind worker, incredibly talented, and created a lot of infrastructure for the whole team at what was once a start-up. Thanks to him, we became a better company. I’m grateful to have had him by my side.
Gabrielle McCaffrey Rizza
Cody's superpower is his unflappable attitude. He is one of the most positive people I’ve ever worked with and his attitude lifts the attitude and outlook of all the members of his team. Cody has a really good grasp on how to introduce new candidates to online fundraising and digital work in this field. He’s a great trainer and has found a way to get digital buy-in early on from people who don’t necessarily already know what we do or how we do it. I've seen him make great strides in his writing and digital advertising skills during the time we've worked together, and I can't wait to see what's ahead for him in the future!
Tess Pawlisch
Cody was an incredibly supportive colleague. His positive attitude kept a lot of us going during grueling campaign hours. It’s rare to find someone that cares so deeply about the company he works for and for his clients. One-of-a-kind worker, incredibly talented, and created a lot of infrastructure for the whole team at what was once a start-up. Thanks to him, we became a better company. I’m grateful to have had him by my side.
Gabrielle McCaffrey Rizza
Cody's superpower is his unflappable attitude. He is one of the most positive people I’ve ever worked with and his attitude lifts the attitude and outlook of all the members of his team. Cody has a really good grasp on how to introduce new candidates to online fundraising and digital work in this field. He’s a great trainer and has found a way to get digital buy-in early on from people who don’t necessarily already know what we do or how we do it. I've seen him make great strides in his writing and digital advertising skills during the time we've worked together, and I can't wait to see what's ahead for him in the future!
Tess Pawlisch
Cody was an incredibly supportive colleague. His positive attitude kept a lot of us going during grueling campaign hours. It’s rare to find someone that cares so deeply about the company he works for and for his clients. One-of-a-kind worker, incredibly talented, and created a lot of infrastructure for the whole team at what was once a start-up. Thanks to him, we became a better company. I’m grateful to have had him by my side.
Gabrielle McCaffrey Rizza
Cody's superpower is his unflappable attitude. He is one of the most positive people I’ve ever worked with and his attitude lifts the attitude and outlook of all the members of his team. Cody has a really good grasp on how to introduce new candidates to online fundraising and digital work in this field. He’s a great trainer and has found a way to get digital buy-in early on from people who don’t necessarily already know what we do or how we do it. I've seen him make great strides in his writing and digital advertising skills during the time we've worked together, and I can't wait to see what's ahead for him in the future!
Tess Pawlisch
Cody was an incredibly supportive colleague. His positive attitude kept a lot of us going during grueling campaign hours. It’s rare to find someone that cares so deeply about the company he works for and for his clients. One-of-a-kind worker, incredibly talented, and created a lot of infrastructure for the whole team at what was once a start-up. Thanks to him, we became a better company. I’m grateful to have had him by my side.
Gabrielle McCaffrey Rizza
Cody's superpower is his unflappable attitude. He is one of the most positive people I’ve ever worked with and his attitude lifts the attitude and outlook of all the members of his team. Cody has a really good grasp on how to introduce new candidates to online fundraising and digital work in this field. He’s a great trainer and has found a way to get digital buy-in early on from people who don’t necessarily already know what we do or how we do it. I've seen him make great strides in his writing and digital advertising skills during the time we've worked together, and I can't wait to see what's ahead for him in the future!
Credentials
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Paralegal Generalists Certificate of Completion
Carthage CollegeMay, 2016- Nov, 2024
Experience
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Veracity Media
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United States
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Advertising Services
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1 - 100 Employee
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Digital Acquisition Manager
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Aug 2022 - Present
- Leads Veracity’s firmwide acquisition strategy including a quarterly collection and analysis of paid acquisition efforts across all clients, reporting findings to the rest of staff, and the periodic development of materials to help strategists sell-through acquisition plans to clients based on the best data available.- Additionally, this role still carries a book of clients with a focus on digital fundraising.
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Senior Digital Strategist
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Feb 2021 - Aug 2022
- Served as “point person” on up to five accounts at a time leading the project team and daily internal and external account management.- Managed the execution and delegation of deliverables for email fundraising, digital advertising, social media, and/or other digital projects as required. - Developed client email + social content calendars, drafted compelling content asking for grassroots donations, coded and segment emails to targeted universes on email CRM, reviewed performance and optimized program based on data, and communicated successes to client and maintain a positive client relationship.- Worked as part of a team on one to five additional accounts, including guiding new staff through company processes, troubleshooting junior staff problems, playing a key strategic role internally and externally, and working with senior staff to help identify opportunities for business development and join and participate in client pitch calls.- Worked with senior staff to identify internal and external roadblocks and solutions, including within company processes, client relationships, and around issue trends across the firm.- Took initiative to experiment, try new things, and bring fresh perspective to internal and external relationships in collaboration with teammates and senior staff.
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4 Degrees Digital
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United States
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Advertising Services
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1 - 100 Employee
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Senior Digital Campaign Manager
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Mar 2019 - Dec 2020
- Managed a staff of 8 strategists running 20+ digital accounts for progressive organizations and non-profits.- Personally led four digital accounts for high-profile Senate and Congressional races, including content creation, graphic design, email list growth, Facebook and search ads and social media posts. - Organized training and team building retreats once a quarter, held biweekly 1:1s with all staff, and led frequent training sessions to improve digital knowledge and hard digital skills across the team.- Helped to code real-time analytics dashboards and implement strategies across the firm to improve email deliverability, action rates and fundraising strength across all campaigns. - Took a lead role in developing a plan for persuasion and get out the vote advertising.
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Run the World Digital
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United States
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Political Organizations
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1 - 100 Employee
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Digital Strategist
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May 2017 - Jan 2019
- Planned and executed online email campaigns to grow digital and fundraising capacities for 4+ clients at a time.- Developed, produced, and monitored Facebook ads to grow our email lists, fundraise, and continually track cost-per-acquisition, immediate return-on-investment, and long-term return-on-investment for those ads.- Maintained and tracked production calendars and lead weekly, statistics-focused digital calls with each client. - Managed these digital programs using tools such as NGP, BSD, ActBlue, and Facebook Business Manager.
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Digital Strategy Intern
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Jan 2017 - May 2017
- Assisted a team of strategists in the creation of content calendars and helped implement ad strategy on behalf of progressive clients to build online reach & engagement rates.- Developed advanced application-to-peer mobile flows to encourage list engagement utilizing a texting program. - Analyzed data to provide reports to clients including advice and ideas to improve upon their digital strategy. - Assisted a team of strategists in the creation of content calendars and helped implement ad strategy on behalf of progressive clients to build online reach & engagement rates.- Developed advanced application-to-peer mobile flows to encourage list engagement utilizing a texting program. - Analyzed data to provide reports to clients including advice and ideas to improve upon their digital strategy.
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Democratic National Committee
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United States
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Political Organizations
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300 - 400 Employee
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Regional Organizing Director
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Nov 2016 - Dec 2016
- Served as the primary representative for the Democratic Party during all proceedings related to the presidential recount including decisions made by the Board of Canvass.- Managed an organizer and a team of recruited volunteers to observe the recount and ensure election integrity.- Reported all discrepancies, challenges, and certified vote totals in real time to supervisory campaign staff. - Served as the primary representative for the Democratic Party during all proceedings related to the presidential recount including decisions made by the Board of Canvass.- Managed an organizer and a team of recruited volunteers to observe the recount and ensure election integrity.- Reported all discrepancies, challenges, and certified vote totals in real time to supervisory campaign staff.
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Democratic Party of Wisconsin
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United States
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Political Organizations
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1 - 100 Employee
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Field Organizer
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May 2016 - Nov 2016
- Recruited and trained a volunteer network of 140+ active volunteers in order to exceed lofty weekly recruitment goals including a massive 300+ volunteer “Get Out the Vote” effort.- Managed daily voter turnout events including phone banks, canvasses, and voter registration drives.- Utilized digital tools and platforms like Facebook, Twitter, and Megaphone to assist in the recruitment of volunteers and to help educate voters on their polling location and the need to bring a photo ID on election day.
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Democratic Party of Wisconsin
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United States
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Political Organizations
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1 - 100 Employee
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Field Organizer
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Jun 2014 - Nov 2014
In this position, I enlisted, trained, and managed several highly structured volunteer teams across two counties in order to reach and exceed lofty weekly voter contact goals including a 200+ volunteer “Get Out the Vote” effort, collected and analyzed data to report on the developing ground situation in real time to supervisory campaign staff. and maintained positive relationships with allied organizations, partner staff, county parties, and volunteers. In this position, I enlisted, trained, and managed several highly structured volunteer teams across two counties in order to reach and exceed lofty weekly voter contact goals including a 200+ volunteer “Get Out the Vote” effort, collected and analyzed data to report on the developing ground situation in real time to supervisory campaign staff. and maintained positive relationships with allied organizations, partner staff, county parties, and volunteers.
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Education
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2013 - 2016
Carthage College
Political Science, American Government and Politics (United States) -
2016 - 2016
Carthage College
Paralegal Certificate, Legal Assistant/Paralegal -
2009 - 2013
St. Francis High School
Diploma, General Education
Community
