Christina Cheng
Marketing Specialist at INNOTIER- Claim this Profile
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Experience
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INNOTIER
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Hong Kong
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Manufacturing
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1 - 100 Employee
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Marketing Specialist
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Apr 2022 - Present
Responsibilities:- Create editorial content in English and Chinese to support a range of products including lifestyle, travel & fashion- Generate and execute social media content ideas which are engaging to customers in Hong Kong- Work with content marketing agencies and vendors to deliver commissioned content with the main objective to influence customers on the importance of a protective lifestyle through new wearable technologies. - Develop and maintain campaign best practices and templates (e.g. discount mechanism, audience segments, delivery time/channels, EDM visuals/ad copies) considering the latest trends, user behaviour and past campaign performances - Photographing and editing product shots for eCommerce channels
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Hotel Alexandra, Hong Kong
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Hong Kong
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Hospitality
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1 - 100 Employee
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Marketing Communications Executive
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May 2021 - Apr 2022
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Cathay Pacific Airways
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Hong Kong
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Airlines and Aviation
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700 & Above Employee
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Flight Attendant
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Jul 2019 - Apr 2022
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YOUNG'S FINE ART AGENTS LTD
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United Kingdom
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Public Relations and Communications Services
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Bidding Coordinator
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May 2017 - Nov 2017
Responsibilities: - Liaised with global art auction house for buying and shipping arrangements - Provided administrative support and consultation for Chinese clients Responsibilities: - Liaised with global art auction house for buying and shipping arrangements - Provided administrative support and consultation for Chinese clients
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Underground Shoes
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Retail
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1 - 100 Employee
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In-house Photographer & Illustrator
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Sep 2016 - Jun 2017
Responsibilities- Photographed and retouched product shots for e-commerce- Illustrated front window installations (purchased by customer) Responsibilities- Photographed and retouched product shots for e-commerce- Illustrated front window installations (purchased by customer)
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Access Bookings
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United Kingdom
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Leisure, Travel & Tourism
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1 - 100 Employee
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Booking Coordinator
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Oct 2015 - Aug 2016
Responsibilities: - Liaised and confirmed with hotels, clients via phone and email- Kept an up-to-date record of client’s Intel- Deal with customer complaints appropriately Responsibilities: - Liaised and confirmed with hotels, clients via phone and email- Kept an up-to-date record of client’s Intel- Deal with customer complaints appropriately
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Education
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University of the Arts London
Bachelor's degree, Fashion Imaging and Illustration