Christina Cheng

Marketing Specialist at INNOTIER
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Experience

    • Hong Kong
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Specialist
      • Apr 2022 - Present

      Responsibilities:- Create editorial content in English and Chinese to support a range of products including lifestyle, travel & fashion- Generate and execute social media content ideas which are engaging to customers in Hong Kong- Work with content marketing agencies and vendors to deliver commissioned content with the main objective to influence customers on the importance of a protective lifestyle through new wearable technologies. - Develop and maintain campaign best practices and templates (e.g. discount mechanism, audience segments, delivery time/channels, EDM visuals/ad copies) considering the latest trends, user behaviour and past campaign performances - Photographing and editing product shots for eCommerce channels

    • Hong Kong
    • Hospitality
    • 1 - 100 Employee
    • Marketing Communications Executive
      • May 2021 - Apr 2022

    • Hong Kong
    • Airlines and Aviation
    • 700 & Above Employee
    • Flight Attendant
      • Jul 2019 - Apr 2022

    • United Kingdom
    • Public Relations and Communications Services
    • Bidding Coordinator
      • May 2017 - Nov 2017

      Responsibilities: - Liaised with global art auction house for buying and shipping arrangements - Provided administrative support and consultation for Chinese clients Responsibilities: - Liaised with global art auction house for buying and shipping arrangements - Provided administrative support and consultation for Chinese clients

    • Retail
    • 1 - 100 Employee
    • In-house Photographer & Illustrator
      • Sep 2016 - Jun 2017

      Responsibilities- Photographed and retouched product shots for e-commerce- Illustrated front window installations (purchased by customer) Responsibilities- Photographed and retouched product shots for e-commerce- Illustrated front window installations (purchased by customer)

    • United Kingdom
    • Leisure, Travel & Tourism
    • 1 - 100 Employee
    • Booking Coordinator
      • Oct 2015 - Aug 2016

      Responsibilities: - Liaised and confirmed with hotels, clients via phone and email- Kept an up-to-date record of client’s Intel- Deal with customer complaints appropriately Responsibilities: - Liaised and confirmed with hotels, clients via phone and email- Kept an up-to-date record of client’s Intel- Deal with customer complaints appropriately

Education

  • University of the Arts London
    Bachelor's degree, Fashion Imaging and Illustration
    2015 - 2018

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