Experience

Technological University of the Shannon, Athlone Campus

• Ireland
• Higher Education
• 200 - 300 Employee

• Commercial Manager

  • Jan 2015 - Present



Aura Leisure Centres

• Group Marketing & Sales Manager

  • 2009 - Dec 2014

  - Executing the annual B2C marketing and service development plan - Developing the digital marketing strategy (social media, e-commerce & direct marketing) - Delivering improvements in member retention rates and customer satisfaction scores - Implementing a strategic growth plan including the expansion and diversification of services - Transforming business procedures to improve member services and delivering cost reductions - Directing an 18 strong national membership sales team - Executing the annual B2C marketing and service development plan - Developing the digital marketing strategy (social media, e-commerce & direct marketing) - Delivering improvements in member retention rates and customer satisfaction scores - Implementing a strategic growth plan including the expansion and diversification of services - Transforming business procedures to improve member services and delivering cost reductions - Directing an 18 strong national membership sales team



Aramark Northern Europe

• Ireland
• Hospitality
• 300 - 400 Employee

• Business Manager Dining Services

  • Oct 2005 - May 2009

  - Developed the B2C marketing plan across lines of business for 300 sites in Ireland - Led a team of marketing executives and in-field brand specialists to deliver year on year revenue growth through pricing initiatives, new food & beverage offerings, promotional activity and merchandising techniques - Developed and managed a portfolio of in-house and high street brands by line of business, rebranded 80 accounts over a 2 year period - Localised Aramark International research programs to deliver valuable insights into customer segments and ultimately informed the marketing and development strategy - Managed cross functional teams of internal departments and external suppliers on projects with capital expenditure of over €400,000 - Managed the B2B sales department including lead generation, pipeline management, tender bid process and presentations Show less



Campbell Catering

• • Jul 2001 - Sep 2004

  - Developed and implemented the strategic sales and marketing plan for all B2C and B2B activities- Managed business development department - Managed the research program including primary market research and customer / client research- Implemented a program of sales promotions by category working as part of a cross functional team with purchasing, operations and health & safety departments- Planned and coordinated key events including a national employee road show and client golf days Show less

• • Jun 2000 - Jul 2001

  - Supported the marketing manager in the formulation and implementation of the marketing plan- Effectively managed marketing campaigns in their entirety from planning through to tracking results- Produced all marketing communications and promotional materials in line with brand guidelines including writing, editing and proof reading copy, briefing designers and printers



Ancove Enterprises

• Ireland
• Environmental Services
• 1 - 100 Employee

• Sales Representative

  • Sep 1997 - Oct 1998

  Reporting directly to the sales manager I managed a territory incorporating Leinster and Munster Improved my B2B sales skills and gained an insight into sales management Reporting directly to the sales manager I managed a territory incorporating Leinster and Munster Improved my B2B sales skills and gained an insight into sales management