Experience

Franklin Food Pantry, Inc.

• United States
• Individual and Family Services
• 1 - 100 Employee

• Communications Manager

  • Aug 2023 - Present

  Develop and implement a multi-channel communications strategy to elevate awareness and standing in the community Create marketing and public relations collateral including press releases, newsletters, website copy, social media posts, brochures, and communication pieces Cultivate relationships with key stakeholders including community and government agencies, elected officials, board of directors, and partner organizations Serve as media contact and spokesperson, respond to media… Show more Develop and implement a multi-channel communications strategy to elevate awareness and standing in the community Create marketing and public relations collateral including press releases, newsletters, website copy, social media posts, brochures, and communication pieces Cultivate relationships with key stakeholders including community and government agencies, elected officials, board of directors, and partner organizations Serve as media contact and spokesperson, respond to media inquiries, develop statements and positions, monitor and report media coverage Coordinate and organize participation at fundraising and community events Partner with the senior leadership team to develop and distribute internal communication pieces Develop brand voice and maintain brand integrity across all platforms Show less Develop and implement a multi-channel communications strategy to elevate awareness and standing in the community Create marketing and public relations collateral including press releases, newsletters, website copy, social media posts, brochures, and communication pieces Cultivate relationships with key stakeholders including community and government agencies, elected officials, board of directors, and partner organizations Serve as media contact and spokesperson, respond to media… Show more Develop and implement a multi-channel communications strategy to elevate awareness and standing in the community Create marketing and public relations collateral including press releases, newsletters, website copy, social media posts, brochures, and communication pieces Cultivate relationships with key stakeholders including community and government agencies, elected officials, board of directors, and partner organizations Serve as media contact and spokesperson, respond to media inquiries, develop statements and positions, monitor and report media coverage Coordinate and organize participation at fundraising and community events Partner with the senior leadership team to develop and distribute internal communication pieces Develop brand voice and maintain brand integrity across all platforms Show less



Brigham and Women's Hospital

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Development Communications Consultant

  • Jan 2022 - Aug 2023



Education Resources, Inc.

• United States
• Higher Education
• 1 - 100 Employee

• Marketing Communications Manager

  • Sep 2018 - Jan 2022

  Identify trends and implement marketing, public relations, and advertising opportunities to attract and retain consumers Assist in development and launch of new website and migrating consumer data base to updated platform Manage and write content for company website, blog, promotional emails, press releases, and social media platforms Assist in coordination and execution of conferences and events Copywriter and POC for printing and distribution of marketing collateral Identify trends and implement marketing, public relations, and advertising opportunities to attract and retain consumers Assist in development and launch of new website and migrating consumer data base to updated platform Manage and write content for company website, blog, promotional emails, press releases, and social media platforms Assist in coordination and execution of conferences and events Copywriter and POC for printing and distribution of marketing collateral



Independent Consultant

• Communications, Public Relations, and Marketing Consultant

  • Sep 2012 - Jan 2022

  Provide strategic direction and serve as communications and program manager Develop, implement, and execute communications, public relations, and marketing campaign calendars, status reports, and business proposals Develop engaging content and oversee execution of social media platforms Monitor social media platforms and respond to and address current and potential customer comments, reviews, and questions Write and distribute internal and external communications, including… Show more Provide strategic direction and serve as communications and program manager Develop, implement, and execute communications, public relations, and marketing campaign calendars, status reports, and business proposals Develop engaging content and oversee execution of social media platforms Monitor social media platforms and respond to and address current and potential customer comments, reviews, and questions Write and distribute internal and external communications, including content for website, articles, and newsletters, briefing documents, media pitches, press release, and alerts Identify and secure media placements Show less Provide strategic direction and serve as communications and program manager Develop, implement, and execute communications, public relations, and marketing campaign calendars, status reports, and business proposals Develop engaging content and oversee execution of social media platforms Monitor social media platforms and respond to and address current and potential customer comments, reviews, and questions Write and distribute internal and external communications, including… Show more Provide strategic direction and serve as communications and program manager Develop, implement, and execute communications, public relations, and marketing campaign calendars, status reports, and business proposals Develop engaging content and oversee execution of social media platforms Monitor social media platforms and respond to and address current and potential customer comments, reviews, and questions Write and distribute internal and external communications, including content for website, articles, and newsletters, briefing documents, media pitches, press release, and alerts Identify and secure media placements Show less



BJ's Wholesale Club

• United States
• Retail
• 700 & Above Employee

• Public Relations Manager

  • May 2011 - Sep 2012

  Developed and executed social media and traditional public relations plans generating widespread, positive coverage in national and regional media Managed, provide direction and communicated company goals and initiatives to social media and public relations agencies Identified, trained and prepared internal company partners for media opportunities Created and distributed all media materials including press releases, media pitches, alerts, and statements Maintained and developed… Show more Developed and executed social media and traditional public relations plans generating widespread, positive coverage in national and regional media Managed, provide direction and communicated company goals and initiatives to social media and public relations agencies Identified, trained and prepared internal company partners for media opportunities Created and distributed all media materials including press releases, media pitches, alerts, and statements Maintained and developed strong relationships with top tier media and bloggers serving as point of contact and spokesperson for inquiries Worked with real estate developers and internal partners to gather information and promote, coordinate and execute grand opening events in new clubs Negotiated contracts and maintained departmental budgets Worked closely with senior management and key stakeholders to identify, report and meet business and brand objectives Served as crisis communications point person and media contact, providing strategic guidance and counsel to key internal partners and disseminating information to the public Show less Developed and executed social media and traditional public relations plans generating widespread, positive coverage in national and regional media Managed, provide direction and communicated company goals and initiatives to social media and public relations agencies Identified, trained and prepared internal company partners for media opportunities Created and distributed all media materials including press releases, media pitches, alerts, and statements Maintained and developed… Show more Developed and executed social media and traditional public relations plans generating widespread, positive coverage in national and regional media Managed, provide direction and communicated company goals and initiatives to social media and public relations agencies Identified, trained and prepared internal company partners for media opportunities Created and distributed all media materials including press releases, media pitches, alerts, and statements Maintained and developed strong relationships with top tier media and bloggers serving as point of contact and spokesperson for inquiries Worked with real estate developers and internal partners to gather information and promote, coordinate and execute grand opening events in new clubs Negotiated contracts and maintained departmental budgets Worked closely with senior management and key stakeholders to identify, report and meet business and brand objectives Served as crisis communications point person and media contact, providing strategic guidance and counsel to key internal partners and disseminating information to the public Show less



Ocean Spray Cranberries

• United States
• Food and Beverage Services
• 700 & Above Employee

• Corporate Giving Consultant

  • Nov 2008 - Jun 2009

  Identified, implemented, tracked and evaluated processes and partnerships for Ocean Spray’s Corporate Giving Program including volunteerism, cash, product donation and employee giving programs Implemented and developed the Employee Volunteer Program, creating a portfolio of team-based and individual volunteer opportunities consistent with the Company’s philanthropy strategy Identified strategic partnerships and strengthened relationships with local and national partners including The… Show more Identified, implemented, tracked and evaluated processes and partnerships for Ocean Spray’s Corporate Giving Program including volunteerism, cash, product donation and employee giving programs Implemented and developed the Employee Volunteer Program, creating a portfolio of team-based and individual volunteer opportunities consistent with the Company’s philanthropy strategy Identified strategic partnerships and strengthened relationships with local and national partners including The Greater Boston Food Bank, YMCA, American Heart Association, Community Health Charities and the United Way Show less Identified, implemented, tracked and evaluated processes and partnerships for Ocean Spray’s Corporate Giving Program including volunteerism, cash, product donation and employee giving programs Implemented and developed the Employee Volunteer Program, creating a portfolio of team-based and individual volunteer opportunities consistent with the Company’s philanthropy strategy Identified strategic partnerships and strengthened relationships with local and national partners including The… Show more Identified, implemented, tracked and evaluated processes and partnerships for Ocean Spray’s Corporate Giving Program including volunteerism, cash, product donation and employee giving programs Implemented and developed the Employee Volunteer Program, creating a portfolio of team-based and individual volunteer opportunities consistent with the Company’s philanthropy strategy Identified strategic partnerships and strengthened relationships with local and national partners including The Greater Boston Food Bank, YMCA, American Heart Association, Community Health Charities and the United Way Show less



Dunkin'

• United States
• Food and Beverage Services
• 700 & Above Employee

• Assistant Marketing Manager

  • Jun 2005 - Oct 2007

  Responsible for creative and marketing strategy, cross functional team leadership, test markets and budgets totaling $5 million Developed competitive initiatives and identified trends to increase sales and customer awareness of key products Utilized analytical tools to support and measure marketing initiatives Appointed by Chief Administrative Officer to the Dunkin’ Brands Community Foundation Board providing grants to 501(3)C organizations which met Foundation’s mission Responsible for creative and marketing strategy, cross functional team leadership, test markets and budgets totaling $5 million Developed competitive initiatives and identified trends to increase sales and customer awareness of key products Utilized analytical tools to support and measure marketing initiatives Appointed by Chief Administrative Officer to the Dunkin’ Brands Community Foundation Board providing grants to 501(3)C organizations which met Foundation’s mission



Dunkin'

• United States
• Food and Beverage Services
• 700 & Above Employee

• Public Relations Manager

  • Jun 2001 - Jun 2004

  Created key messages, briefing documents, press releases and statements announcing grand opening events, new products and brand news Responded to and arranged media opportunities for appropriate spokespeople Managed media crisis hotline (24 hours/7days/week) Managed and developed process for philanthropic giving and donation requests Assisted internal communications team in communicating company’s objectives and goals Created key messages, briefing documents, press releases and statements announcing grand opening events, new products and brand news Responded to and arranged media opportunities for appropriate spokespeople Managed media crisis hotline (24 hours/7days/week) Managed and developed process for philanthropic giving and donation requests Assisted internal communications team in communicating company’s objectives and goals



Lois Paul and Partners

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Account Executive

  • Sep 2000 - Jun 2001

  Developed press releases, media alerts and corporate documents Arranged interviews between client and top tier media Assisted in coordinating media tours and product launches Monitored and organized tradeshow opportunities Developed press releases, media alerts and corporate documents Arranged interviews between client and top tier media Assisted in coordinating media tours and product launches Monitored and organized tradeshow opportunities



SmarterKids.com

• Needham, MA

• Public Relations Associate

  • Jun 1998 - Sep 2000

  Supported and assisted senior management in coordinating all aspects of the organization’s public relations program Executed online philanthropic giving program, providing educational toys for children enlisted in Big Brothers Big Sisters of America Assisted in IPO announcement Coordinated photo shoots and facilitated broadcast opportunities Supported and assisted senior management in coordinating all aspects of the organization’s public relations program Executed online philanthropic giving program, providing educational toys for children enlisted in Big Brothers Big Sisters of America Assisted in IPO announcement Coordinated photo shoots and facilitated broadcast opportunities