Experience

Solv Wellness, LLC

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing Manager

  • Sep 2021 - Present



Terri & Sandy

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Oct 2019 - Aug 2021



160over90

• United States
• Advertising Services
• 500 - 600 Employee

• Account Supervisor

  • Jun 2018 - Oct 2019



Ferrara l PureRED

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor

  • Jun 2017 - Jun 2018

  Allegra | Nasacort | Xyzal | Arm & Hammer Fabric Care |Vitafusion | L’il Critters• Led all aspects of the business from growing and maintaining client relationships, managing budgets/finance, development of annual business planning, managing creative rotations, and participate in qualitative and quantitative market research• Managed the full creative development process from creative brief development to concepting through post production and trafficking for full 360 integrated campaigns, including leading intricate, large scale video and print shoots • Identified growth opportunities in highly competitive categories and present those incremental business opportunities to upper management and the brand team• Direct point of contact for clients of many levels, Associate Brand Managers through Marketing Directors• Managed account executives and served as a mentor to junior level coworkers and interns Show less

• Account Executive

  • Aug 2015 - Jun 2017

  Arm & Hammer Fabric Care |Vitafusion | L’il Critters• Responsible for day-to-day management of the business including strategic input and oversight of creative development, budgets/scoping, developing timelines, competitive tracking and building and maintaining client relationships• Worked in tandem with digital strategy and creative teams to develop digital content, including videos and landing pages, to correspond with the launch of the new Arm & Hammer website• Developed stimuli for qualitative and quantitative testing, as well as the analysis of the full reports • Managed the brief development, creative revision, and brand approval processes on Arm & Hammer eCRM email campaigns, distributed bimonthly to over 1 million consumers Show less

• Assistant Account Executive

  • Jul 2014 - Aug 2015

  Arm & Hammer Fabric Care | New Jersey Lottery | OxiClean • Built and maintained client relationships on key accounts through daily contact and services including the distribution of weekly status reports, development of competitive analyses, and organization of meetings with accompanying actionable recap notes• Effectively coordinated with internal and external partners in the planning, creative development, and production stages of TV, print, digital, radio and social campaigns• Collaborated with strategy team in analysis of qualitative and quantitative data to develop insights on target demographics and to guide decision-making throughout the creative development process• Wrote executional and creative briefs to guide creative teams in the development of various digital and social campaigns• Managed budget trackers and was responsible for estimates and invoice billings to insure prompt and effective processing Show less

• Performance Marketing Intern

  • Jun 2014 - Jul 2014

  • Created and customized reports in Excel for internal teams to easily view digital campaign performance and reporting• Prepared weekly updates and reports to track growth and success rates of campaigns• Assisted in the planning, managing, and execution of social media initiatives and managed content calendar to ensure content is timely, relevant, and engaging



Ferrara l PureRED

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Intern

  • Jun 2013 - Aug 2013

  • Conscientiously compiled competitive analyses among brands and increased marketplace knowledge in Food and Personal Care categories • Increased understanding of social media analytics • Team leader of the intern project, which was comprised of marketing three of the agency’s brands (Bagel Bites, Ore-Ida, Rolaids) to millennials via social media initiatives • Conscientiously compiled competitive analyses among brands and increased marketplace knowledge in Food and Personal Care categories • Increased understanding of social media analytics • Team leader of the intern project, which was comprised of marketing three of the agency’s brands (Bagel Bites, Ore-Ida, Rolaids) to millennials via social media initiatives