Chris Sherlock - CMO

Scale Expert - Consultant & Coach at Scalewise
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK

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Tommy Hartono Lu 吕恩豪

Chris has been phenomenal during my first few months in Tookitaki, he patiently guide me through out the onboarding journey and lead me to build the better Business Development part of myself. His leadership relieved my concerns in regards to how to reachout better and impactful. He also helped me in role playing scenarios on how he felt might happen during calls with prospects. It was really on point. Very grateful to learn from him during his Tookitaki time.

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Credentials

  • Inbound Certified
    HubSpot
    Mar, 2021
    - Sep, 2024
  • Inbound Marketing Certified
    HubSpot
    Mar, 2021
    - Sep, 2024

Experience

  • Scalewise
    • United Kingdom
    • Design Services
    • Scale Expert - Consultant & Coach
      • Apr 2023 - Present

      ScaleWise connects ambitious start-up and scale-up companies looking to grow fast with world-class Sales & Marketing experts. All the pre-vetted experts at Scalewise provide powerful insights from first-hand experience so our clients can scale with confidence and clarity. Scalewise has unique access to a large community of world-class Scale Experts in Sales, Marketing, Customer Success, Revenue Operations and Partnerships. As revenue leaders, our experts can help analyse our client's needs and tailor the required support. This might be a full-time hire, fractional leadership and Scale Coaching for a few hours per month. Show less

  • Pixel Pixel Ltd
    • United Kingdom
    • Advertising Services
    • 1 - 100 Employee
    • Non Executive Director
      • Apr 2023 - Present

      Founded in 2014, Pixel Pixel is a disruptor in the traditional web development agency model. Pixel Pixel has grown its capability and expertise to encompass a comprehensive range of creative, strategic and web development services. Our portfolio of current and past clients includes SMEs through to Enterprise clients, bringing our love of unique design and bespoke websites to create websites and web apps that look great and perform well commercially. Managing complex web projects is our bread and butter. From complete website rebuilds to unique design work and advising on appropriate solutions, our team of experts are here to help. Our depth of understanding and technical abilities ensures that our websites will make you stand out from your competition. Show less

  • Zendbox | eCommerce Fulfilment Specialist
    • United Kingdom
    • Transportation, Logistics, Supply Chain and Storage
    • 1 - 100 Employee
    • Chief Revenue Officer
      • Nov 2022 - Apr 2023

      eCommerce has changed and the power is now in the hands of the consumer. But many brands are still facing high operational costs, missing opportunities and disappointing their customers because of manual processes and poor data. We’re empowering brands to optimise their fulfilment with technology and become global, omnichannel brands, so they can start gaining loyal customers and take new opportunities backed by data. Zendbox provides fulfilment services for global brands, whether they are looking to sell across the UK, Europe, or internationally. Zendbox is the intelligent 3PL that uses smart technology to fulfil your ecommerce orders on time and enables you to make more profitable decisions. Show less

  • NexGen Cloud
    • Spain
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Sep 2022 - Nov 2022

      NexGen Cloud is one of the most advanced Web 3.0 Iaas companies in Europe also boasting one of Europe’s largest enterprise GPU Cloud environments. NexGen Cloud has also been recognized as one of the largest Decentralised blockchain storage providers in the world, deploying significant infrastructure into large-scale projects supporting such technologies and representing over 3% of all global Decentralised storage deals. NexGen Cloud's Hyperstack GPU platform is a pure IaaS solution which brings savings to customers on their GPU spend and improves compute performance by up to 75%. HyperStack today delivers VM and Bear Metal services to more advanced consumers who require more affordable, efficient, and transparent solutions compared to current vendors of Public Cloud Services. Show less

  • Tookitaki
    • Singapore
    • Software Development
    • 1 - 100 Employee
    • Global Marketing Director - Exit on Sale
      • Mar 2021 - Aug 2022

      Tookitaki's vision is to redefine the way financial institutions manage the scale of the compliance challenge in a digital age through AI and machine learning-powered Compliance Platform-as-a-Service (CPaaS). Tookitaki’s AI and Machine Learning powered infrastructure technology supports an array of smart compliance solutions that put compliance officers at banks and financial institutions precisely where they need to be: staying ahead of a changing and complex regulated environment, combating financial crime, and being demonstrably more responsive and effective in meeting their companies’ regulatory obligations. Show less

  • Evaluate Ltd
    • United Kingdom
    • Information Services
    • 100 - 200 Employee
    • Global Vice President Marketing - Exit on Sale
      • Apr 2019 - Mar 2021

      Evaluate, part of the Hg Capital portfolio, provides a complete and dynamic valuation of pharmaceutical assets, radically transforming pharmaceutical clients' confidence in strategic portfolio decisions. KEY ACHIEVEMENTS: Delivered marketing revenues of £7.3m from a total marketing budget of £550k, through a customer-first, omnichannel marketing strategy designed to enhance the relevance and deepen relationships with current and new customers. Developed innovative brand marketing campaigns, including digital and social media, doubling the subscriber base to company news, analytics and reporting service. 58% year on year new business lead generation growth for North America, Europe and Asia, while decreasing the cost per lead by -63%. 14.5% uplift in additional sales revenue through developing propensity modelling to target upsell and cross-sell marketing campaigns. Show less

  • buzzmove
    • Software Development
    • Chief Marketing Officer
      • Aug 2018 - Apr 2019

      Buzz, an insurtech start-up funded by White Mountains Insurance & MunichRe, offers hyper-personalised insurance product designed around a digital asset database. KEY ACHIEVEMENTS: Delivered £3m in revenues through clear brand strategy, product design, and omnichannel marketing strategy. 60% increase in ACV versus plan and 95% customer retention. Rapid scaling using data-driven growth strategies to increase customer acquisition further drove a 60% increase in ACV and a 95% customer retention rate. Developed brand identity and product proposition for all brands, including go-to-market activation campaigns, PR and thought leadership strategies. Implemented B2C & B2B CRM strategy and marketing automation apps to enable a data-driven approach to customer acquisition and drive increased ROI from marketing spend. Launched Buzzvault marketing activation campaign, including investor communication strategy, PR and content, and data-driven marketing campaigns through paid social and programmatic advertising. Show less

  • Kamet
    • Mexico
    • Financial Services
    • 1 - 100 Employee
    • Chief Marketing Officer
      • Mar 2017 - Jul 2018

      Kamet backs brash entrepreneurs building the next generation of ground breaking technology companies, geared to improve, enrich or disrupt the insurance ecosystem. With offices in Paris, and London, and soon in Asia and America, Kamet focuses on pioneering start-ups that are ready to scale across the global stage. Funded by the AXA group, Kamet delivers unparalleled access to a top corporation to match cutting-edge entrepreneurs with one of the world's most powerful FI/ Insurance company's. Specialties AssurTech, Technology/Digital, start-up, Incubator, and InsurTech Show less

  • Wolters Kluwer
    • Media Production
    • 1 - 100 Employee
    • Chief Marketing Officer - Exit on Sale
      • Aug 2015 - Mar 2017

      Wolters Kluwer is a €3.6 billion information, software and services provider, enabling tax, finance, compliance, legal and healthcare professionals to be more productive and efficient subject-matter experts. KEY ACHIEVEMENTS: Redefined brand strategy and new omnichannel marketing strategy that delivered £64m in revenue with a marketing budget of £1.2m. 114% revenue growth in new business acquisition and upsell/cross-sell to existing customers, preparing UK business division for sale to Peninsula in 2017. Recruited and organised the new 15 head group marketing function, including Segment Marketing, Brand Management, PR & Events, Digital Marketing, Marketing Ops and Data Analytics. Created a lead generation engine to drive B2B marketing activity across all offline and online channels, including brand campaigns, strategic event program, thought leadership, and PR. Show less

  • Spicerhaart
    • United Kingdom
    • Real Estate
    • 300 - 400 Employee
    • Chief Marketing Officer
      • Sep 2014 - Aug 2015

      Innovative residential investment group, with one of the largest financial services businesses across five brands. KEY ACHIEVEMENTS: Generated £9.6m direct sales revenue through digital transformation and omnichannel marketing strategy, integrated across digital marketing, including SEM, SEO, mobile, email and display advertising, Print and Direct marketing channels and in-branch. Redefined the five group brands, providing differentiation and clear go-to-market strategy for defined market segments. Developed and implemented brand and service proposition campaigns integrated across digital marketing, including SEM, SEO, mobile, email and display advertising, Print and Direct marketing channels and in-branch. Designed and implemented lead generation programme, installing marketing automation, responsive web platforms based on output from a sustained customer insight programme. Show less

  • Global Social Digital
    • Chief Executive Officer
      • Mar 2012 - Sep 2014

      Social media marketing and network analytics start-up creating more personal and valuable advertising. KEY ACHIEVEMENTS: Built an exclusive global data bank of over 250 million unique users across social media platforms, representing over 17% of all individual global social media users, to deliver insights and advertising targeting capabilities for brands working with athletes, musicians and artists. Social media marketing and network analytics start-up creating more personal and valuable advertising. KEY ACHIEVEMENTS: Built an exclusive global data bank of over 250 million unique users across social media platforms, representing over 17% of all individual global social media users, to deliver insights and advertising targeting capabilities for brands working with athletes, musicians and artists.

  • Equifax
    • United States
    • Financial Services
    • 700 & Above Employee
    • Marketing Director
      • Jul 2006 - Feb 2012

      $2.0B global provider of consumer and commercial information and analytics services. Headquartered in Atlanta, Georgia, Equifax employs 7,000 people in 19 countries. Responsible for UK brand and marketing strategy for Equifax. KEY ACHIEVEMENTS: £48m revenue growth over 3 years by implementing digital turnaround strategy, introducing new product lines, and data-driven omnichannel marketing campaigns. Transformed the Marketing Services division from -12% annual decline to 8% year on year growth, through product and service development and renewed targeted marketing campaigns. Recruited and developed the marketing department from 1 FTE to 15, establishing best practice working solutions between marketing, sales and product teams, incorporating research from Sirius Decisions. Responsible for B2B go-to-market approach including implementing solution selling processes, subscription product model development and innovative brand campaigns. Directed B2B marketing activity across all offline print and online channels, including targeted DM and e-DM campaigns, events, thought leadership, PR and industry sector advertising channel activity. Show less

  • ebookers - Part of Cendant
    • Group Marketing Director - Exit on Sale
      • Sep 2003 - Jul 2006

      $3.8B provider of business and consumer services, primarily within the real estate and travel industries. Cendant acquired ebookers, Travelbag, Octopus Travel, Gullivers Travel, RatesToGo.com and HotelClub.com in EMEA. KEY ACHIEVEMENTS: Generated £540m in revenue at a 27% profit margin, across 12 international markets, including developing and launching the Carbookers web platform, generating £17.2m revenue in the first 12 months, targeting the car rental sector. Negotiated and managed strategic partnership agreement and customer loyalty programme with Nectar. Created and planned ebookers.com first DRTV advertising campaign, integrated with digital channels. Consolidated five separate marketing teams into one group team of 50 marketers managing all aspects of EMEA marketing, including establishing marketing team for SEO, SEM, Display, Mobile, CRM and content management. Devised go-to-market approach for all brands including: site intercept surveys, UX artefacts (personas, customer journey, task flows), user testing, UI enhancements, content strategy. Show less

  • British Airways
    • United Kingdom
    • Airlines and Aviation
    • 700 & Above Employee
    • Partnerships Director - Executive Club
      • Jun 2001 - Sep 2003

      $11.4B flag carrier airline, and the largest airline based in the United Kingdom in terms of fleet size, international flights, and international.Developed and negotiated British Airways strategic partnership relations across global markets.Delivered over £55M in Partnership revenues, an +18% increase, through partner proposition development and negotiation strategy.Led the deployment of partnership marketing activity into core BA marketing plans, both online and offline, to increase customer participation and engagement.Completed commercial audit of BA Executive Club portfolio as part of Executive Club relaunch project.Responsible for the Partnerships team to coordinate and manage all brand partnerships. Show less

    • Area Product Manager
      • Jul 1990 - Jun 2001

      Developed and launched the Viking platform, an ecommerce platform enabling British Airways to expand online distribution direct to consumers and via third party agents.Spearheaded commercial review of British Airways leisure market strategy.Co-ordinated British Airways response to EU Directive on Travel including liaison with OFT.Developed international marketing strategy for increasing distribution and customer acquisition, across all five global regions served by British Airways.Communication of strategy and best practice to ensure consistent and effective marketing throughout the regions. Show less

Education

  • Chartered Institute of Marketing
    Post Graduate Diploma, Marketing
    1991 - 1992
  • BTEC HND Business & Finance
    BTEC HND Business & Finance, Business & Finance
    1988 - 1990

Community

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