Christina Johnson
CEO & Founder at Sunflower Digital Marketing- Claim this Profile
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Spanish Limited working proficiency
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Chinese Elementary proficiency
Topline Score
Bio
Tabitha Fellowes
If you are looking to rebrand, increase your ROI in advertising or simply gain better insight into current marketing trends, Christina is the perfect individual to help your team prosper. Her ability to navigate through social media platforms and grasp emerging technology is amazing. What makes her stand out is the friendly and approachable attitude she always brings into the workplace. You will always end your day on a positive note when you have a chance to collaborate with her. Thank you Christina for never making work seem like a job, but instead always creating such a warm environment for success.
Phil Howard
She's the best. You need to snap her up before someone else does!
Tabitha Fellowes
If you are looking to rebrand, increase your ROI in advertising or simply gain better insight into current marketing trends, Christina is the perfect individual to help your team prosper. Her ability to navigate through social media platforms and grasp emerging technology is amazing. What makes her stand out is the friendly and approachable attitude she always brings into the workplace. You will always end your day on a positive note when you have a chance to collaborate with her. Thank you Christina for never making work seem like a job, but instead always creating such a warm environment for success.
Phil Howard
She's the best. You need to snap her up before someone else does!
Tabitha Fellowes
If you are looking to rebrand, increase your ROI in advertising or simply gain better insight into current marketing trends, Christina is the perfect individual to help your team prosper. Her ability to navigate through social media platforms and grasp emerging technology is amazing. What makes her stand out is the friendly and approachable attitude she always brings into the workplace. You will always end your day on a positive note when you have a chance to collaborate with her. Thank you Christina for never making work seem like a job, but instead always creating such a warm environment for success.
Phil Howard
She's the best. You need to snap her up before someone else does!
Tabitha Fellowes
If you are looking to rebrand, increase your ROI in advertising or simply gain better insight into current marketing trends, Christina is the perfect individual to help your team prosper. Her ability to navigate through social media platforms and grasp emerging technology is amazing. What makes her stand out is the friendly and approachable attitude she always brings into the workplace. You will always end your day on a positive note when you have a chance to collaborate with her. Thank you Christina for never making work seem like a job, but instead always creating such a warm environment for success.
Phil Howard
She's the best. You need to snap her up before someone else does!
Credentials
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Social Media Strategist
Social Media Marketing University
Experience
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Sunflower Digital Marketing
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United States
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Advertising Services
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1 - 100 Employee
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CEO & Founder
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Mar 2020 - Present
Sunflower Digital Marketing is a boutique digital marketing agency focused on creating marketing solutions for small businesses and entrepreneurs. Our team specializes in social media marketing, search engine optimization, corporate branding, graphic design, and more. Sunflower Digital Marketing is a boutique digital marketing agency focused on creating marketing solutions for small businesses and entrepreneurs. Our team specializes in social media marketing, search engine optimization, corporate branding, graphic design, and more.
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Total Beverage, LLC
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United States
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Food and Beverage Services
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1 - 100 Employee
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Marketing Manager
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Jan 2019 - Mar 2020
Promoted from Marketing Coordinator. Managed all aspects of the marketing department and developed a clear marketing strategy in line with company goals, objectives, and budget. Built a marketing team, including recruiting and training the marketing coordinator and seasonal marketing employees. Overall responsibility for brand management and corporate identity. Worked to increase business partnerships within the community through chamber of commerce resources, local trade shows, and promotional partnerships. Promoted to Merchandise Buyer and led the merchandising team in finding unique merchandise that would ultimately increase sales.
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Marketing Coordinator
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Sep 2017 - Mar 2020
Responsible for designing and implementing an effective marketing strategy for the retail liquor industry using social media, email marketing, print, digital, radio, and television. Drove online sales and in store visits using various marketing channels. Increased sales by creating boutique gift baskets. Able to take on additional responsibilities and adapt quickly to new projects and roles.
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Copper Leaf Gardens & Event Center
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United States
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Events Services
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1 - 100 Employee
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Director Of Marketing & Business Development
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May 2016 - Aug 2017
Promoted from Sales & Event Coordinator. Developed entire marketing program including digital marketing, email, direct mail, and social media marketing campaigns. Responsible for overseeing all activities within the marketing department, from coordinating online advertising and social media marketing campaigns to new business development and public relations. Successful in developing and executing strategic marketing campaigns, setting and administering budgets, and managing projects and styled photo shoots from inception to successful completion.-Lead company rebranding efforts to establish a new logo, brand standards, and company infrastructure by working closely with the art director and company executives.-Increased organic social media followers by 300% in just four months. Continuously increased social media impressions each week by using social media planning and daily engagement. Implement business strategies that increase product awareness, market share and company profitability.-Implemented a successful email marketing campaign strategy and increased list growth by improving lead generating tactics. -Responsible for designing, creating and coordinating digital advertising campaigns including Facebook, AdWords, WeddingWire, The Knot, and various other online advertising platforms.-Developed interpersonal skills having worked closely with diversity of professionals, including senior management, vendors, sales teams, PR agencies, ad agencies, and nonprofit organizations. Sought out new networking and business development opportunities that would grow company sales and increase revenue.
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Sales & Event Coordinator
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May 2016 - Mar 2017
Manage all aspects of event planning, from proposal and contract securing, to arranging transportation and working with suppliers. Participated in the strategic planning process for meetings and events, including event objectives, designing events and constructing budgets based on client’s needs. Able to establish a team-spirited environment through a positive and proactive leadership style.-Work with sales and marketing teams to increase sales by 50% from the previous year. Work closely with executive chef, on-site event coordinators, and other support staff to generate high gross sales, and more high budget events per year. -Implemented new sales approaches, such as contract review and facilitating communication before, during and post event with pertinent staff to ensure a high level of service -Developed new sales brochures and menu pamphlets to distribute to clients and during trade shows. Saw a direct increase in qualified leads from new digital marketing efforts. -Have written and prepared numerous in-house documents, including contracts, proposals, marketing plans, advertisements, and press releases.
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Digital Marketer
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Dec 2014 - Jan 2016
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action Set up and optimize company pages within each platform to increase the visibility of company’s social content Moderate all user-generated content in line with the moderation policy for each community Create editorial calendars and syndication schedules Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions Coordinate advertising programs through Facebook,Yelp, AdRoll Web Retargeting, Reputation.com and Twitter
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Marketing Manager
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Jan 2009 - Dec 2014
Planned, scheduled, and coordinated production of print advertising and managed advertising accounts for over 50 global clients. Prepared media kits and tracked advertising conversions Responsible for creating and managing invoices. Made marketing recommendations to increase revenue. Managed social media channels to align with brand strategy. Planned, scheduled, and coordinated production of print advertising and managed advertising accounts for over 50 global clients. Prepared media kits and tracked advertising conversions Responsible for creating and managing invoices. Made marketing recommendations to increase revenue. Managed social media channels to align with brand strategy.
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Kansas Expocentre
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United States
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Entertainment
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1 - 100 Employee
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Marketing Intern
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Mar 2011 - Sep 2011
Worked alongside industry professionals in an SMG managed facility. Developed “Street Team” program to promote upcoming events. Scheduled appointments for the General Manager. Advised on marketing campaigns and promotions. Worked alongside industry professionals in an SMG managed facility. Developed “Street Team” program to promote upcoming events. Scheduled appointments for the General Manager. Advised on marketing campaigns and promotions.
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Education
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2011 - 2013
Washburn University
Master of Business Administration (M.B.A.), Marketing -
2006 - 2010
University of Kansas
Bachelor of Arts (B.A.), American Studies
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