Experience

ZoomInfo

• United States
• Software Development
• 700 & Above Employee

• Senior Campaign Specialist

  • Jan 2021 - Present

  - Develops GTM strategy alongside executive and sales leadership to ensure long-term success - Builds acquisition campaigns for SDRs and AEs to increase qualified leads and closed deals - Analyzes conversion data in Salesforce and Tableau to optimize marketing funnel performance - Creates targeted outbound copy across technographics like industry, buyer persona, and product - Develops GTM strategy alongside executive and sales leadership to ensure long-term success - Builds acquisition campaigns for SDRs and AEs to increase qualified leads and closed deals - Analyzes conversion data in Salesforce and Tableau to optimize marketing funnel performance - Creates targeted outbound copy across technographics like industry, buyer persona, and product



Holland Partner Group

• United States
• Real Estate
• 400 - 500 Employee

• • Oct 2018 - Dec 2020

  - Automated email campaigns for 60+ apartment communities (22,000 units) new and existing - Replaced a costly customer satisfaction survey with an improved RentCafe NPS program, saving $60k per year- Built and managed ads across Facebook, LinkedIn, Yelp, and YouTube with monthly budgets exceeding $100k- Led Sprout Social integration and onboarding process for 200+ property managers and sales associates - Implemented A/B test strategies which boosted average open rates to 24% and CTRs to 5% - Leveraged Asana for project management and streamlined communication for new and developing properties- Created SOPs for Facebook, ESPs, resident renewals, referrals, and review sites Show less

• • Apr 2016 - Sep 2018



MotoSport.com

• United States
• Retail
• 1 - 100 Employee

• Email Marketing & Promotions Coordinator

  • Mar 2014 - Mar 2016



Motorcycle Superstore

• Medford, Oregon Area

• Email Marketing Coordinator

  • Jan 2012 - Feb 2014

  - Worked with merchandising and creative teams to launch sales promos across web, email, and social - Contributed to web and social media strategy with content, promotions, and sweepstakes - Reported weekly and monthly KPIs of all web promotions in Excel with Google Analytics - Collaborated with internal teams to maintain promo calendar and provide performance review - Increased Y/Y KPIs and email revenue 15% each year, achieving $10M per year - Represented the company at motorcycle shows and events around United States Show less