CM CHENG

Founder at Good Coffee Project
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Sydney Area, AU
Languages
  • English Full professional proficiency
  • Chinese Native or bilingual proficiency
  • Taiwanese Native or bilingual proficiency
  • Cantonese Professional working proficiency

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Bio

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Credentials

  • Master of Design
    UNSW

Experience

    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Founder
      • Apr 2018 - Present

      Deliciously good coffee with a purpose. Good Coffee Project funds community projects and social infrastructure by bringing people exceptionally good coffee. We invest 100% of our profits in community projects as well as the growth of our platform. Our vision is to create a future of enjoyable specialty coffee experience that is sustainable for producers, roasters, wholesalers as well as consumers. Good coffee. Good people. Good life. Deliciously good coffee with a purpose. Good Coffee Project funds community projects and social infrastructure by bringing people exceptionally good coffee. We invest 100% of our profits in community projects as well as the growth of our platform. Our vision is to create a future of enjoyable specialty coffee experience that is sustainable for producers, roasters, wholesalers as well as consumers. Good coffee. Good people. Good life.

    • Brazil
    • International Affairs
    • Senior Creative Designer
      • Sep 2011 - Present

      CM specialises in brand development and visual communication. CM's ability to integrate business and creative strategy has helped many organisations create result driven brands and campaigns. His clientele varies from social enterprise, specialty coffee, hospitality, to real estate. CM specialises in brand development and visual communication. CM's ability to integrate business and creative strategy has helped many organisations create result driven brands and campaigns. His clientele varies from social enterprise, specialty coffee, hospitality, to real estate.

    • Director & Founder
      • Jan 2014 - Jul 2017

      The White Wall is a funky cafe/art salon in Potts Point. "Drink coffee; make art; be happy." sums up its existence. The passion for coffee and art is brought together here. Besides serving great speciality coffee and food, it runs art exhibitions supporting emerging local artists. As a co-founder and managing director, CM manages the company's marketing, art curation, HR and operation. The White Wall is a funky cafe/art salon in Potts Point. "Drink coffee; make art; be happy." sums up its existence. The passion for coffee and art is brought together here. Besides serving great speciality coffee and food, it runs art exhibitions supporting emerging local artists. As a co-founder and managing director, CM manages the company's marketing, art curation, HR and operation.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Senior Creative Designer
      • Apr 2013 - Mar 2017

      Our Agency provides meaningful and effective brand positioning, marketing strategy, creative concepts, design and delivery for the home and lifestyle sector. As a lead designer, CM creates unique brands and result driven creatives for the agency's top tier projects. CM is heavily involved from creative pitch, brand development, art direction, and design to production across both digital and print domains. Our Agency provides meaningful and effective brand positioning, marketing strategy, creative concepts, design and delivery for the home and lifestyle sector. As a lead designer, CM creates unique brands and result driven creatives for the agency's top tier projects. CM is heavily involved from creative pitch, brand development, art direction, and design to production across both digital and print domains.

    • Australia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Co-Founder
      • Jan 2011 - Mar 2013

      mynameisone is a sustainable fashion and accessory label believing in the integration of creativity, handcraft and purposeful design. CM's involvement includes project development, e-Commerce development and digital marketing. mynameisone is a sustainable fashion and accessory label believing in the integration of creativity, handcraft and purposeful design. CM's involvement includes project development, e-Commerce development and digital marketing.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Senior Designer & World Traveller
      • Sep 2011 - Oct 2012

      In 2011, CM set off for an expedition across 6 continents and 20+ countries in search of inspiration. This adventure has not only seen him trekking along some of the most remote locations, but also had him visiting some of the most culturally rich cities. Having also lived and freelanced in London, CM's experience as a creative has been enriched by this valuable experience of life time. In 2011, CM set off for an expedition across 6 continents and 20+ countries in search of inspiration. This adventure has not only seen him trekking along some of the most remote locations, but also had him visiting some of the most culturally rich cities. Having also lived and freelanced in London, CM's experience as a creative has been enriched by this valuable experience of life time.

    • Netherlands
    • Non-profit Organizations
    • 700 & Above Employee
    • Senior Designer / Australia Pacific
      • Jun 2010 - Aug 2011

      Lead senior designer. Management of design studio. Workflow management. Liaison with internal/external clients, contractors and suppliers. Project management and coordination. Supervision and mentorship of design interns. Sustainability reporting and production supervision. Lead senior designer. Management of design studio. Workflow management. Liaison with internal/external clients, contractors and suppliers. Project management and coordination. Supervision and mentorship of design interns. Sustainability reporting and production supervision.

    • Design Services
    • 1 - 100 Employee
    • Graphic Designer
      • Jul 2007 - Jun 2010

      Corporate branding and communication. Graphic and digital design across broad spectrum of clientele. Liaison with clients, contractors and suppliers. Research and implementation of sustainable design practices. Corporate branding and communication. Graphic and digital design across broad spectrum of clientele. Liaison with clients, contractors and suppliers. Research and implementation of sustainable design practices.

    • Australia
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Graphic Design Work Experience
      • 2005 - 2006

Education

  • Macquarie Graduate School of Management
    Master of Business Administration – MBA, Entrepreneurship & Marketing
    2017 -
  • UNSW
    Master of Design, Graphic Design and Media
    2005 - 2006
  • University of Wollongong
    Bachelor of Creative Arts, Visual Arts
    2002 - 2004

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