Traffic Manager SEA

• Aug 2021 - Present

- Créer, suivre et optimiser les campagnes de génération de Leads (Google Ads, Linkedin Ads) - Définir le contenu des annonces publicitaires et bannières ainsi que le coût associé à leur diffusion, - Créer et optimiser les landings pages associées - Gérer les partenariats et autres référencement (comparateurs, etc…), - Concevoir/améliorer les boards sur Google Data Studio pour suivre les différents KPI (analyse du site, indicateurs de conversion, ROI de chacun des canaux, etc…), - Assurer une veille technologique et stratégique Show less

Traffic Manager SEA

• Aug 2019 - Aug 2021

- Suivre et gérer les campagnes SEA - MAJ et mesurer les KPIs pertinents pour nos clients - Suivi et analyse statistique du trafic et des résultats des campagnes. - Garant du bon déroulement des dispositifs et opérations commerciales, du respect des deadlines et du bon fonctionnement avant mise en ligne - Reporting des budgets dépensés dans les tableaux de suivi internes et clients. - Fidélisation des clients via une dimension conseil quotidienne et proactive - Développer conjointement les comptes gérés afin d’améliorer les performances business des clients. - Réflexion régulière sur l’adaptation des leviers en fonction des retours statistiques et des évolutions du marché concurrentiel pour améliorer les résultats - Analyse des besoins et identification des solutions adaptées aux attentes des clients et prospects - Assurer une veille technologique sur les outils du marché et stratégie associés à l’optimisation du trafic - S’assurer de la mise à jour de vos certifications et développer vos compétences via de nouvelles certifications - Participation aux évènements Google Show less

Digital Account Manager

• Sep 2018 - Aug 2019

- Creation of the website of new subscribers via a CMS - Management of a client park (300 clients) - Optimization of SEO and e-reputation of each site - Claims management and loyalty of the subscriber base - Participation in fairs and other marketing events - Strength of proposal for complementary communication solutions - Creation of the website of new subscribers via a CMS - Management of a client park (300 clients) - Optimization of SEO and e-reputation of each site - Claims management and loyalty of the subscriber base - Participation in fairs and other marketing events - Strength of proposal for complementary communication solutions

Chargée de Webmarketing

• Oct 2017 - Sep 2018

- Animation and daily administration of the E.leclerc movement sites - Realization and management of emailing campaigns (brief, creation of fol- low-up, coordination, integration) - Management of the product catalog: creation and optimization of the product sheets (writing texts, uploading photos and product characteristics) - Reporting, monitoring and analysis of marketing operations, elaboration of recom- - Creation and declination of graphic elements and integration on our sites - Animation and daily administration of the E.leclerc movement sites - Realization and management of emailing campaigns (brief, creation of fol- low-up, coordination, integration) - Management of the product catalog: creation and optimization of the product sheets (writing texts, uploading photos and product characteristics) - Reporting, monitoring and analysis of marketing operations, elaboration of recom- - Creation and declination of graphic elements and integration on our sites

E-commerce Manager

• Nov 2016 - Oct 2017

- Administration, management and sales follow-up - Site Administration - Product Catalog Management - Inventory management and website supply - Administration, management and sales follow-up - Site Administration - Product Catalog Management - Inventory management and website supply

Customer Service Adviser

• Jun 2016 - Nov 2016

- Hair dryer ambassador - Follow-up of customer information - Answering machine and e-mail requests - Hair dryer ambassador - Follow-up of customer information - Answering machine and e-mail requests

Webmarketing Assistant

• Feb 2015 - Aug 2015

- Budget and statistical monitoring of online marketing campaigns - Management and optimization of campaigns and / or marketing programs - Development of partnerships with e-commerce players - Realization of competitive intelligence - Budget and statistical monitoring of online marketing campaigns - Management and optimization of campaigns and / or marketing programs - Development of partnerships with e-commerce players - Realization of competitive intelligence

Conseiller ventes

• Sep 2013 - Aug 2014

Rosedeal Planning Coordinator

• Mar 2014 - Jul 2014

- Participation in sales production - Competitive intelligence - Writing of fact sheets - Participation of different analyzes - Participation in sales production - Competitive intelligence - Writing of fact sheets - Participation of different analyzes

Business development & WebMarketing

• Jun 2013 - Aug 2013

- Structure the presence on social networks: Facebook, Twitter, Google +, YouTube, Daily Motion - Contribution to the recruitment of new fans or followers - Animation of communities with varied and interactive contents - Reporting and analysis of benefits - Project monitoring: contests, applications ... - Recruitment of new web partners (blogs, websites, forums) - Optimization of existing content - Search and negotiation of partner links - Writing new content optimized for on-site and off-site referencing "- Animation and update of the pages of the site - Participation in the marketing activities of the site: watch market and Web trend + recommendations to bring to the site (active search for new content) - Support Marketing Manager - Creation of product sheets on prestashop Show less