Experience

Farnham Estate Spa & Golf Resort

• Ireland
• Hospitality
• 1 - 100 Employee

• Director of Sales, Marketing and Revenue

  • Apr 2008 - Present

  Responsible for the Revenue Management, Sales and Marketing function at Farnham Estate Spa & Golf Resort with direct responsibility for the Reservations and Sales Department. Responsible for total hotel revenue strategy and to meet overall budgeted sales and profit margins by soliciting, evaluating, selling and confirming business for the property. • Implements revenue management operations, procedures and best practices.• Consults with third parties to gain maximum exposure and revenue and ensures that all distribution channels are up to date.• Manages website and booking engine in conjunction with web provider.• Creating a pricing strategy and monitoring competitor rates on a daily basis.• Identify new revenue opportunities.• Prepare monthly rooms forecast, management of rooms inventory and revenue. • Assists in the annual budgeting process and business planning. • Prepares and controls the sales/marketing budget.• Attends monthly review meeting that provide targeted and timely communication of results, achievements and challenges to key stakeholders.• Enhances the property’s community image and stays abreast of competition, new developments, and sales methods and techniques in the hotel industry.• Improve productivity by counselling sales staff on appropriate selling techniques and assuring they reach their revenue target.• Instrumental in instigating weekly Revenue/Sales Meetings to discuss in depth business trends, 3- month forecast, sales, marketing and PR opportunities which include Rooms, Spa, Golf, Resort Houses, Weddings, Golf, Meeting and Events. • Attends all major travel functions and trade shows to promote the hotel.• Responsible for marketing the entire resort. • Review monthly Sales & Marketing activity plan weekly including PR and social media. • Develop leisure & promotional packages to stimulate business.• Mentors and develops the team. Show less

• Sales & Revenue Manager

  • Apr 2008 - Present



Slieve Russell Hotel Golf & Country Club

• Ireland
• Travel Arrangements
• 1 - 100 Employee

• Rooms Division Manager/Sales & Marketing Manager

  • Aug 2002 - Apr 2008

  • Implemented key revenue management policies and procedures which in turn increased revenue. • Increased sales volume and profitability by formulating and executing projects for all market areas as stated in the business plan. • Improved productivity by counselling sales staff on appropriate selling techniques and assuring they reached their revenue target. • Project managed the installation Opera. • Website management. • Responsible for marketing the entire resort. • Maximised revenue, occupancy, yield, and costs. Inventory/rate management. • Identifying new business opportunities and development of the business/sales plans for the property. • Assisted with the annual budget process and monthly forecasting. • Responsible for the motivation and development of staff, monitoring standards to ensure consistent service and product delivery to customers, direction and leadership through example. Show less



Holiday Inn Dublin Airport, Co Dublin (formerly Posthouse Hotel)

• County Dublin, Ireland

• Rooms Division Manager

  • Feb 2000 - Aug 2002

  247 bedroom 4* Airport Hotel, 2 Restaurants, 1 Bar and Conference and Banqueting facilities 247 bedroom 4* Airport Hotel, 2 Restaurants, 1 Bar and Conference and Banqueting facilities



UCD Village, USIT Accommodation Centres, Belfield, Dublin 4

• County Dublin, Ireland

• Front Office Manager

  • May 1998 - Feb 2000

  1,200 bedrooms with 3 & 4 bedroomed self-contained apartments and Conference facilities for up to 1,000 people. Responsible for Front Office, Accounts and training. 1,200 bedrooms with 3 & 4 bedroomed self-contained apartments and Conference facilities for up to 1,000 people. Responsible for Front Office, Accounts and training.