Clodagh Da Paixao
Founder and Owner at Mulberry Marketing Consulting (PTY) Ltd- Claim this Profile
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Bio
Alison Van Niekerk
Clodagh is very creative, hands-on and organised. I found her to be highly focused and knowledgeable and can add value to any team she is part of.
André van der Walt (FIISA)
Hi. Clodagh is an example of efficiency. She is always prepared to help and to walk the extra (ten) mile. What a great colleague !! Andre vd Walt
Alison Van Niekerk
Clodagh is very creative, hands-on and organised. I found her to be highly focused and knowledgeable and can add value to any team she is part of.
André van der Walt (FIISA)
Hi. Clodagh is an example of efficiency. She is always prepared to help and to walk the extra (ten) mile. What a great colleague !! Andre vd Walt
Alison Van Niekerk
Clodagh is very creative, hands-on and organised. I found her to be highly focused and knowledgeable and can add value to any team she is part of.
André van der Walt (FIISA)
Hi. Clodagh is an example of efficiency. She is always prepared to help and to walk the extra (ten) mile. What a great colleague !! Andre vd Walt
Alison Van Niekerk
Clodagh is very creative, hands-on and organised. I found her to be highly focused and knowledgeable and can add value to any team she is part of.
André van der Walt (FIISA)
Hi. Clodagh is an example of efficiency. She is always prepared to help and to walk the extra (ten) mile. What a great colleague !! Andre vd Walt
Credentials
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Digital Marketing
Red & Yellow Creative School of BusinessMar, 2021- Nov, 2024 -
National Diploma Marketing Management
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Experience
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Mulberry Marketing Consulting (PTY) Ltd
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South Africa
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Advertising Services
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1 - 100 Employee
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Founder and Owner
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Jun 2019 - Present
Mulberry Marketing is a full-service Marketing and Brand Development Consultancy. We listen to our client's needs and using our knowledge of the industry and our networks, deliver solutions. We #LiveWithPassion. We are passionate about people, our community and relationship building. We continuously strive to uplift and invest in ourselves and others. WHAT WE DO... We work across several platforms and offerings to provide brand and marketing services; we have a strong affinity for small to medium businesses. With over 20 years' experience in the field of marketing, we've journeyed from the world of international cosmetic brands into financial services, with a focus on the insurance industry. We focus on growth, development and the well-being of our clients, our suppliers and the communities we serve. We share power and use our talents to put the needs of others first. WHAT CAN WE OFFER... Brand and Marketing Special Projects Social Media Visual Design WHY DO WE DO WHAT WE DO... We want to "Leave It Better Than You Found It", whether it's an engagement with a person, a place or a project. OUR VISSION... To inspire others to #LiveWithPassion and build a culture of active citizens. @MULBERRY WE ARE... Efficient Professional Servant Leaders Positive Passionate Instagram @Mulberry_Marketing Website www.mulberrymarketing.org Show less
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Fulcrum Group SA
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South Africa
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Financial Services
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1 - 100 Employee
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Head of Brand Marketing
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Jan 2016 - May 2019
Responsible for planning, development and implementation of Fulcrum’s marketing strategies, marketing communications, and public relations activities, both externally and internally to enhance Fulcrum Brand and Reputation. Oversees development and implementation of support materials and services in marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and or service providers with the other business units at Fulcrum. Principle Accountabilities Marketing, communications and public relations Responsible for : A comprehensive marketing, communications and public relations strategy/program that will enhance Fulcrum’s image and position within the marketplace and facilitate internal and external communications. Fulcrum’s marketing, communications and public relations activities and materials including publications, media relations, client acquisition and so forth. Ensure articulation of Fulcrum’s Purpose, Proposition and Values, with attention placed on the internal Fulcrum team through; Support of the Internal communication and events strategy/program developed by Fulcrum Marketing Lead. Creating, writing and editing various communications tools, including printed and online publications, FACETS intranet communications, employee meetings and events, that foster open communication as well as reinforce the Fulcrum Culture and Values throughout the organization. Direct external agencies and Marketing Lead to execute marketing plan and create marketing promotional support materials. Responsible for editorial direction, design briefs, production and distribution of Fulcrum documentation and printed materials and collateral. Manage Fulcrum website and other social media platforms, ensure constant updates and monitoring thereof. Coordinate media interest in Fulcrum and ensure regular contact with target media and appropriate response to media requests. Show less
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Hollard Insurance
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South Africa
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Insurance
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700 & Above Employee
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Brand Marketing Hollard Broker Markets
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Jan 2014 - Dec 2015
• Planning and implementation of Hollard Broker Markets new strategy to the insurance and broker market – including Hollard Broker Markets regional roadshow and drive on the ‘Dedicated to Brokers’ message, • Engage with the heads of the Centres of Excellence to determine and implement their strategy specific to their market. Included Hollard Corporate Markets, • Worked closely with Hollard Marketing team for the launch of the refreshed Hollard logo and messaging to the market. Planning and logistics to ensure inclusion of both local and regional teams, • Development and implementation of PR and Editorial plan to raise awareness for HBM, HCM and the Centres of Excellence, • Manage sponsorship and event activation both with local and regional teams, • Plan and manage fiscal year numbers and OPEX control. Show less
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FSP Solutions (Pty) Ltd
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Insurance
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1 - 100 Employee
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Brand Marketing
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May 2013 - Jan 2014
• Build relationships with new suppliers, clients, Insurance Institutes and Media partners, • Upheld Etana Brand required look and feel and image it projected in the market, • Support to Etana regional offices as well as Centres of Excellence with marketing materials, communication needs, • Grow awareness of Etana and COE’s through activations and communications internally, • Development of business support tools such as printed and digital collateral to assist with growing the Broker Market. Show less
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Estée Lauder Companies South Africa
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South Africa
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Personal Care Product Manufacturing
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100 - 200 Employee
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Marketing Manager La Mer, Bobbi Brown and Jo Malone
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Jan 2003 - May 2013
Primary Objectives Held primary accountability for developing and implementing marketing objectives, plans and programs for luxury brands within the Estee Lauder stable; La Mer, Bobbi Brown and Jo Malone. Developed local marketing and PR calendar, from international offerings and objectives. Enhanced media, public and employee understanding of Jo Malone, Bobbi Brown and La Mer Brand objectives, ideals and achievements. Development of Marketing and PR plan • Made decisions on product selection, promotions, public relations and event planning that were required to effectively maintain the Brands. • Formulated marketing and sales objectives; including pricing decisions to ensure Cost of Goods maintained. • Forecasting for new products, limited life items and collaterals and communicates with forecasting department. • SKU management, particularly on Bobbi Brown to ensure availability on top SKU’s as well as rationalization on SKU’s to ensure good mix for market. • Developed and monitored fiscal year sales budgets and plans with monthly control on estimate spend and adjustments. • Worked closely with all internal departments to ensure communication flow, including sales, forecasting, finance, corporate services, DC as well as sales in satellite offices. • Together with sales team, presented marketing calendars to retailers as well as sales force. • Along with sales team manage and worked on sell thru achievements for all new launches. • Managed all aspects of new product launch into retailer as well as new door openings. Ensure collateral materials are made available and tools are at disposal of staff to ensure successful launches. • Event planning and co-ordination for Customer Events as well as Press Launches. • Store Design – Co-ordinated design and installation of all branded counters and free standing stores. Worked together with retailer, international and local suppliers to design and build counters. Show less
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Mulberry Marketing Close Corporation
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Johannesburg Metropolitan Area
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Owner
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Mar 2001 - Dec 2002
• Contract and freelance work for Revlon (Pty) Ltd. • Freelance marketing on the Almay and Charlie Cosmetics Brand. • Local agent for Miners Cosmetics UK, then sold through Stuttafords Stores. • Database management for local brand of Pet Nutrition, sold exclusively through Veterinarians'. • Contract and freelance work for Revlon (Pty) Ltd. • Freelance marketing on the Almay and Charlie Cosmetics Brand. • Local agent for Miners Cosmetics UK, then sold through Stuttafords Stores. • Database management for local brand of Pet Nutrition, sold exclusively through Veterinarians'.
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Revlon Inc.
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United States
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Personal Care Product Manufacturing
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700 & Above Employee
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Product Marketing Manager
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Jan 1995 - Feb 2001
Product Manager – Special Feeling - January 1995 - May 1997 • Whilst completing diploma, started as an intern at Revlon. Worked on the Special Feeling, Ethnic Hair Care Brand. • Actively involved with relaunch and repack of the Special Feeling brand. Product Manager – Charlie Cosmetics and Pure Skin Care - June 1997 - February 2001 • Promoted from Product Manager Special Feeling to Product Manager for Charlie Cosmetics, mass market range of cosmetics exclusive to South Africa. • Actively involved in local product development and marketing calendar development. • Major achievement – repack and relaunch of the Charlie cosmetics range, through all trade outlets. Cosmetic as well as FMCG retailers. • Pure Skin Care range added to portfolio in 2000. Responsible for repacking and relaunch of the brand. Main responsibilities on Special Feeling as well as Charlie Cosmetics and Pure Skin Care - monthly forecasting, control of advertising and marketing budget, monitoring of competitor activity, brand plans, promotional calendars, and liaison with sales; operations and outside suppliers. Show less
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Education
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1992 - 1995
University of the Witwatersrand
Marketing Management, Marketing/Marketing Management, General -
1986 - 1991
Windsor House Academy
Matric, Commercial Focus on subjects chosen
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