Experience

Acorn Strategy

• United Arab Emirates
• Advertising Services
• 1 - 100 Employee

• Non-Executive Director

  • 2016 - Present

  Acorn Strategy is a world-class marketing and PR consultancy providing intelligent analysis and creative solutions to help companies grow for enduring results. Acorn Strategy is a world-class marketing and PR consultancy providing intelligent analysis and creative solutions to help companies grow for enduring results.



Clive Dwyer and Associates

• Managing Director

  • 2012 - Present

  Consulting and Board positions in International Engagement Strategies, Destination Management, and Events strategic planning and delivery.Program diagnostics and strategic advice for stakeholder engagement strategies, destinations, major events and economic development. Consulting and Board positions in International Engagement Strategies, Destination Management, and Events strategic planning and delivery.Program diagnostics and strategic advice for stakeholder engagement strategies, destinations, major events and economic development.



Committee for Melbourne

• Australia
• Public Policy Offices
• 1 - 100 Employee

• Director of Engagement

  • 2016 - Jul 2022

  The Committee for Melbourne is a strategic leadership think tank bringing together a cross-section of organisations from Greater Melbourne that share a common vision to shape a better future for our city. Apolitical and not-for-profit, we focus on four policy platforms – Future Economy; Infrastructure Development; Urban Optimisation and Liveability ¬– to develop practical initiatives that will deliver positive outcomes. The Committee for Melbourne is a strategic leadership think tank bringing together a cross-section of organisations from Greater Melbourne that share a common vision to shape a better future for our city. Apolitical and not-for-profit, we focus on four policy platforms – Future Economy; Infrastructure Development; Urban Optimisation and Liveability ¬– to develop practical initiatives that will deliver positive outcomes.



Monarch Institute

• Australia
• Higher Education
• 1 - 100 Employee

• Non-Executive Director

  • Jan 2016 - 2022

  Monarch Institute provides engaging and carefully structured business management courses courses, in collaboration with Industry partners and recognised by the Australian Skills framework. Monarch Institute provides engaging and carefully structured business management courses courses, in collaboration with Industry partners and recognised by the Australian Skills framework.



Miral

• United Arab Emirates
• Entertainment Providers
• 100 - 200 Employee

• Executive, Director Destination Management

  • Oct 2012 - 2016

  Developing and delivering Destination Yas Island as a compelling world-class destination; integrating new branding, theme parks, hotels, retail, golf courses, race tracks, marinas, and hospitality. (www.yasisland.ae). Now recognised as Abu Dhabi’s world-class leisure, entertainment, and tourism destination with record international and local visitation.Destination Yas Island has global recognition with its iconic tourism brand, generating record visitation, enhanced visitor services, and coordinated destination marketing.



Department of Jobs, Precincts and Regions

• Australia
• Government Administration
• 1 - 100 Employee

• Consultant; International Trade and Invstement, Events and Tourism

  • Jun 2012 - Apr 2013

  Developing international business events and trade programs. Designed and delivered the IMARC Conference strategy www.imarcmelbourne.comIndustry and board roles: - Non Executive Director, Science in Public- Chairperson, Destination Docklands Limited- Deputy Chairperson, Destination Melbourne Limited. Developing international business events and trade programs. Designed and delivered the IMARC Conference strategy www.imarcmelbourne.comIndustry and board roles: - Non Executive Director, Science in Public- Chairperson, Destination Docklands Limited- Deputy Chairperson, Destination Melbourne Limited.



Melbourne Convention and Exhibition Centre

• Australia
• Events Services
• 400 - 500 Employee

• Director - Business Development and Club Melbourne Ambassador Program

  • Jun 2006 - Jun 2012

  Responsibilities:•Development and delivery of business acquisition program for Australia’s largest exhibition and convention centre•Director of the Club Melbourne Ambassador Program•Represent the MCEC on a range of Industry and Government boards.Achievements: •Successful business program developed during construction that saw a 30% increase in revenue•Exceptional domestic and international marketing results with revenue forecasts in excess of $66m•Integrated destination and industry marketing programs•Strategic partnerships across all Victorian industry sectors.



Melbourne 2006 Commonwealth Games Corporation

• Spectator Sports

• Group Manager - Tourism and Destination Marketing

  • Sep 2002 - Jun 2006

  Responsibilities: •Marketing and communications management•Destination marketing strategy•Global media and broadcast leverage strategy•Visitor Services strategy and stakeholder liaison.Achievements: •Designed and delivered the Games international tourism marketing strategy•Managed the international media, travel and tourism industry to leverage the Games•Maximised the economic impact and subsequent brand equity of Australia through the delivery of the Games•Coordinated the appointment of global alliances and responsible for delivery of specific marketing campaigns•Delivered over 90,000 tourists in 12 days, generating $200m direct expenditure and filling Melbourne hotels•Established a blueprint for future Australian events.



Tourism Victoria

• Australia
• Advertising Services
• 1 - 100 Employee

• Group General Manager - Marketing; General Manager - Marketing & Events; Manager - Marketing

  • Oct 1993 - Aug 2004

  Responsibilities: 1999-2004Design and deliver expanded marketing opportunities for Victoria’s events, product segments and regions.1996-1994Research, design and implementation of brand and product campaigns. Leveraging the brand into direct commercial partnerships with events, product suppliers and the travel industry. 1993-1996Invited by the Kennett Government to join the new management team at Tourism Victoria to facilitate the launch of the Jigsaw campaign. Achievements:•Delivered one of the most successful eras of event and destination marketing in Australia.•The Jigsaw campaign has been acclaimed as one of the most successful brand campaigns in Australian history and is now recognised nationally and internationally.•Implemented strategic plans that delivered 35 marketing programs.•Expanded the international Hallmark Event program, executing 22 marketing campaigns.•Received a National Marketing Institute award for the Melbourne marketing campaign.•Developed an integrated media and public relations program.•Restructured trade marketing partnerships.• Repositioned Victoria as a tourism destination.•Established a research and communications program with external agencies and internal delivery teams.•Engaged Government, industry and media partners for cooperative campaigns.



Mt Buller - Buller Ski Lifts

• Australia
• Travel Arrangements
• 1 - 100 Employee

• Marketing Manager

  • Feb 1988 - Oct 1993

  Destination and Sports marketingSports administrationInternational ski resort marketing Destination and Sports marketingSports administrationInternational ski resort marketing



Victorian Snowsports Association (VSA)

• Executive Director

  • 1985 - 1988



CBC College

• Director of Sport

  • 1983 - 1985