Experience

mobilezone Deutschland

• Germany
• Telecommunications
• 1 - 100 Employee

• Customer Relationship Management Manager

  • Aug 2023 - Present

  Bochum



KENT

• Germany
• Chemical Manufacturing
• 200 - 300 Employee

• CRM & Marketing Automation Manager

  • May 2022 - Aug 2023

  Duisburg, North Rhine-Westphalia, Germany CRM - Implementation Usability & UX improvement - User Trainings, Troubleshooting, Reporting - Development of Functions & Analyses Marketing Automation - E-Mail Marketing tool Administration - Building Workflows (Knime) for Data Quality & Automated Marketing Campaigns Interface between Data Analytics, IT, Sales & Marketing. Identify needs of Sales and Marketing to convert those needs into technical functions and processes.



FUNKE

• Germany
• Book and Periodical Publishing
• 700 & Above Employee

• Business Analyst

  • Feb 2021 - May 2022

  - Analysis of Effectiveness and Efficiency of Campaigns - Automation and Creation of Reportings - Presentation of Results to Management - Communication Interface between departments (IT, Sales, Finance) - Preperation of Annual Meetings with Agencies and Service Providers



GEFA BANK

• Financial Services
• 100 - 200 Employee

• Project Manager Marketing Communication

  • Dec 2018 - Dec 2020

  Köln und Umgebung, Deutschland - Database Management (data Selection + Analyses) - Creation of leaflets, brochures, flyer, advertising materials (...) - Planning and execution of (digital9 fairs and events - Direct Marketing (E-Mail + print + surveys) - Briefing and supervision of service providers



University of Twente

• Netherlands
• Research Services
• 700 & Above Employee

• Assistant Marketing Communication University of Twente

  • Sep 2015 - Jun 2017

  Germany Study information programs at German schools (presentation, information markets, fairs).