Clint Schaff ✅

Communications Director at Vortex PAC
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us****@****om
(386) 825-5501
Location
Bentonville, US
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Scott Dallavo

Clint is a breath of fresh air to any organization. Simply put, the progress made by the LA Times in new content areas, particularly podcasts, would not have happened without Clint's creativity and determination. Any room that Clint enters is smarter and more forward-thinking because of his sheer presence. Whatever the project, I want Clint on my team. I am in awe of his constant thirst to learn, grow and innovate.

Siobhan O'Neill-Schwenk

Clint is one of the most thoughtful, capable professionals I know. Always thinking bigger, never resting on his laurels, striving for the absolute best in strategic and creative solutions. He led the charge for one of the world's biggest gaming brands, integrating an exceptionally diverse set of disciplines, personalities, strategic priorities, and creative challenges, breaking records daily, and hardly broke a sweat while doing it. Working in the office next door gave me an opportunity to trade insights and ideas I still use and benefit from today, and I am now proud to call him not just my colleague, but my friend. (And forever my buddy in appreciation of late 70s/early 80s hip-hop.) Anyone would be lucky to have him as mentor, teammate, leader, or friend.

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Credentials

  • Cybersecurity Awareness: Phishing and Whaling
    LinkedIn
    Aug, 2021
    - Sep, 2024
  • Communicating about Culturally Sensitive Issues
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Cultivating Cultural Competence and Inclusion
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Unconscious Bias
    LinkedIn
    Jul, 2020
    - Sep, 2024
  • Ordained Minister
    Universal Life Church
    Jan, 2015
    - Sep, 2024

Experience

  • Vortex PAC
    • Political Organizations
    • 1 - 100 Employee
    • Communications Director
      • Feb 2023 - Present

      Inspired by working on the 2022 Chris Jones for Governor campaign, I joined Dr. Jones and others at Vortex, a grassroots movement to transform Arkansas politics away from far-right extremism. Vortex is recruiting, training, and supporting Democratic candidates to flip all four of Arkansas’ U.S. congressional districts and help win back the House majority in 2024. More at vortexpac.com. Inspired by working on the 2022 Chris Jones for Governor campaign, I joined Dr. Jones and others at Vortex, a grassroots movement to transform Arkansas politics away from far-right extremism. Vortex is recruiting, training, and supporting Democratic candidates to flip all four of Arkansas’ U.S. congressional districts and help win back the House majority in 2024. More at vortexpac.com.

  • Hip Hop Hello
    • Creator, Host and Producer
      • Mar 2021 - Present

      Creator, host and producer of Hip Hop Hello, a weekly hip hop radio show. Broadcasts on Tuesdays and Saturdays on 103.3 KOBV Bentonville Community Radio and streaming at bentonvilleradio.com — and on KUAF, the public radio station and NPR affiliate for Northwest Arkansas and the Arkansas River Valley, Eastern Oklahoma and Southeastern Missouri, streaming at KUAF.com. The show started in March 2021. You can keep up on Instagram at @hiphophellonwa. New episodes Tuesdays 6-8 pm CT… Show more Creator, host and producer of Hip Hop Hello, a weekly hip hop radio show. Broadcasts on Tuesdays and Saturdays on 103.3 KOBV Bentonville Community Radio and streaming at bentonvilleradio.com — and on KUAF, the public radio station and NPR affiliate for Northwest Arkansas and the Arkansas River Valley, Eastern Oklahoma and Southeastern Missouri, streaming at KUAF.com. The show started in March 2021. You can keep up on Instagram at @hiphophellonwa. New episodes Tuesdays 6-8 pm CT on @bentonvilleradio, rhen rebroadcast Saturdays 4-6pm CT on KUAF3 and again 8-10 pm CT on KOBV. Show less Creator, host and producer of Hip Hop Hello, a weekly hip hop radio show. Broadcasts on Tuesdays and Saturdays on 103.3 KOBV Bentonville Community Radio and streaming at bentonvilleradio.com — and on KUAF, the public radio station and NPR affiliate for Northwest Arkansas and the Arkansas River Valley, Eastern Oklahoma and Southeastern Missouri, streaming at KUAF.com. The show started in March 2021. You can keep up on Instagram at @hiphophellonwa. New episodes Tuesdays 6-8 pm CT… Show more Creator, host and producer of Hip Hop Hello, a weekly hip hop radio show. Broadcasts on Tuesdays and Saturdays on 103.3 KOBV Bentonville Community Radio and streaming at bentonvilleradio.com — and on KUAF, the public radio station and NPR affiliate for Northwest Arkansas and the Arkansas River Valley, Eastern Oklahoma and Southeastern Missouri, streaming at KUAF.com. The show started in March 2021. You can keep up on Instagram at @hiphophellonwa. New episodes Tuesdays 6-8 pm CT on @bentonvilleradio, rhen rebroadcast Saturdays 4-6pm CT on KUAF3 and again 8-10 pm CT on KOBV. Show less

  • Bentonville Film Festival
    • United States
    • Movies and Sound Recording
    • 1 - 100 Employee
    • Community Relations & Special Events
      • May 2023 - Jun 2023

      In a short-term role, I'm supporting the 9th Annual Bentonville Film Festival by connecting the festival with community partners, coordinating and executing events, and supporting partner and social events. Co-founded by Academy Award Winner Geena Davis, Bentonville Film Festival is a one of a kind event that champions inclusion in media. More at https://bentonvillefilm.org. In a short-term role, I'm supporting the 9th Annual Bentonville Film Festival by connecting the festival with community partners, coordinating and executing events, and supporting partner and social events. Co-founded by Academy Award Winner Geena Davis, Bentonville Film Festival is a one of a kind event that champions inclusion in media. More at https://bentonvillefilm.org.

  • Chris Jones For Governor
    • United States
    • Political Organization
    • Communications Director
      • Mar 2022 - Nov 2022

      Volunteer, Donate and Learn More at chrisforgovernor.com or @JonesForAR across social channels. As a son of two preachers, Chris Jones was raised with a strong sense of faith. This faith has never collided with his love for science — in fact, it only made it grow stronger. Chris attended Morehouse College on a NASA Scholarship, for physics and math, then studied at MIT to become a nuclear engineer and earn a Ph.D. in urban planning. Chris was blessed to run the Arkansas Regional… Show more Volunteer, Donate and Learn More at chrisforgovernor.com or @JonesForAR across social channels. As a son of two preachers, Chris Jones was raised with a strong sense of faith. This faith has never collided with his love for science — in fact, it only made it grow stronger. Chris attended Morehouse College on a NASA Scholarship, for physics and math, then studied at MIT to become a nuclear engineer and earn a Ph.D. in urban planning. Chris was blessed to run the Arkansas Regional Innovation Hub, which provided the tools and technology Arkansans needed to build businesses and create jobs. This campaign is the most ambitious effort in history to reach Arkansas voters. By hitting the road to talk with voters in all 75 counties, our Promise of Arkansas tour set the table to launch an unprecedented voting movement in a state with some of the highest potential and highest stakes in the nation. We are committed to changing what it means to campaign in Arkansas, by listening and learning from all communities, by building an enduring and resilient grassroots campaign, and by sharing our vision – that Arkansas can realize its potential and reach its promise through Faith, Hope & Hard Work. Show less Volunteer, Donate and Learn More at chrisforgovernor.com or @JonesForAR across social channels. As a son of two preachers, Chris Jones was raised with a strong sense of faith. This faith has never collided with his love for science — in fact, it only made it grow stronger. Chris attended Morehouse College on a NASA Scholarship, for physics and math, then studied at MIT to become a nuclear engineer and earn a Ph.D. in urban planning. Chris was blessed to run the Arkansas Regional… Show more Volunteer, Donate and Learn More at chrisforgovernor.com or @JonesForAR across social channels. As a son of two preachers, Chris Jones was raised with a strong sense of faith. This faith has never collided with his love for science — in fact, it only made it grow stronger. Chris attended Morehouse College on a NASA Scholarship, for physics and math, then studied at MIT to become a nuclear engineer and earn a Ph.D. in urban planning. Chris was blessed to run the Arkansas Regional Innovation Hub, which provided the tools and technology Arkansans needed to build businesses and create jobs. This campaign is the most ambitious effort in history to reach Arkansas voters. By hitting the road to talk with voters in all 75 counties, our Promise of Arkansas tour set the table to launch an unprecedented voting movement in a state with some of the highest potential and highest stakes in the nation. We are committed to changing what it means to campaign in Arkansas, by listening and learning from all communities, by building an enduring and resilient grassroots campaign, and by sharing our vision – that Arkansas can realize its potential and reach its promise through Faith, Hope & Hard Work. Show less

  • Los Angeles Times
    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • LA Times Studios
      • Feb 2019 - Mar 2022

      In early 2019, I was tapped to lead Los Angeles Times' first in-house revenue-generating content studio focused on the development and programming of audio, video and experiential projects. Today, as a strategic team within the Los Angeles Times, LA Times Studios develops premium content across both owned and partner brands. ........ Headquartered in Los Angeles, California, the Los Angeles Times is one of the world’s leading media organizations. L.A. Times Studios is a wholly-owned… Show more In early 2019, I was tapped to lead Los Angeles Times' first in-house revenue-generating content studio focused on the development and programming of audio, video and experiential projects. Today, as a strategic team within the Los Angeles Times, LA Times Studios develops premium content across both owned and partner brands. ........ Headquartered in Los Angeles, California, the Los Angeles Times is one of the world’s leading media organizations. L.A. Times Studios is a wholly-owned production studios division of the Los Angeles Times. We’re a content studio driven by editorial integrity and innovative creativity. Through stories that are uniquely LA but crafted for a global audience, we narrate the currents and trends that define our times. LA Times Studios honors the legacy of the Los Angeles Times and takes inspiration from the unique diversity of California. We work with internal and external talent to elevate the best in nonfiction storytelling. Our vision is to bring together the most influential and acclaimed storytellers from the creative capital of the world to narrate the global trends, issues and currents that define our times. In our Originals division, we create original storytelling products in partnership with talent inside and outside of our newsroom. All of our shows maintain fierce editorial integrity, compelling narrative structures, and innovative creativity. In our Branded Entertainment division, we work with companies and organizations to fund important storytelling that connects with consumer audiences. LA Times Studios is a production and content studio that tells uniquely California stories for the global community.

    • Vice President, Strategy and Development
      • Aug 2016 - Mar 2022

      Fulfilling a life-long dream to work in news publishing, I joined the LA Times as the Vice President leading strategy and development initiatives for the LA Times Media Group (print, digital, events, custom publishing), Successfully building new products -- the kind I craved as an agency leader in previous roles -- I am supporting the economic sustainability of journalism upon which our democracy depends. My biggest wins have included stewardship of a LA Times Studios, which I now lead… Show more Fulfilling a life-long dream to work in news publishing, I joined the LA Times as the Vice President leading strategy and development initiatives for the LA Times Media Group (print, digital, events, custom publishing), Successfully building new products -- the kind I craved as an agency leader in previous roles -- I am supporting the economic sustainability of journalism upon which our democracy depends. My biggest wins have included stewardship of a LA Times Studios, which I now lead through programming and development of audio, video and experiential projects; the successful development of DIRTY JOHN from podcast sensation all the way to two critically acclaimed television series (Bravo's DIRTY JOHN and Oxygen's DIRTY JOHN THE UGLY TRUTH ; the development and curation of NEWSTORY as a new-media storytelling festival; and the development and production of several successful podcasts -- DETECTIVE TRAPP, MAN IN THE WINDOW, ROOM 20, LARGER THAN LIFE, OBSESSION (branded with partner Focus Features), THE REEL, and ARRIVE EARLY LEAVE LATE (sports) -- and video programs -- LA TIMES TODAY (nightly cable) and POUND FOR POUND (boxing) My work has also included Vertical Development, working at the intersection of sales, marketing, newsroom, events and external partners to focus on multimedia platform development (with emphasis on video) in several key verticals. I've also served as a leader of Idea Generation / Sales Support, generating creative ideas at outset of key strategic sales engagements and working with marketing to turn ideas into sales materials and campaigns to be executed. I also represented The Times at 2019 Knight-Lenfest Table Stakes Newsroom Initiative, designed to find new ways to engage our audiences and create sustainable revenue streams.

  • University of Southern California Annenberg School for Communication and Journalism
    • Adjunct Professor, Online Communities and Strategic Public Relations Graduate School Programs
      • Jan 2008 - Jun 2017

      Adjunct Professor for pioneering Annenberg Program on Online Communities (graduate school program in social media, digital strategy, Internet marketing, and online social networking) and for world-leading Strategic Public Relations graduate school program • Designed and taught “Introduction to Online Communities” and "Intro to Digital Social Media" graduate school course that prepare students for future graduate classes and programs, as well as post­graduate career opportunities; course… Show more Adjunct Professor for pioneering Annenberg Program on Online Communities (graduate school program in social media, digital strategy, Internet marketing, and online social networking) and for world-leading Strategic Public Relations graduate school program • Designed and taught “Introduction to Online Communities” and "Intro to Digital Social Media" graduate school course that prepare students for future graduate classes and programs, as well as post­graduate career opportunities; course provides basic set of knowledge, skills, and terminology needed to understand the advent, growth and development of online communities, social media, digital strategy, Internet marketing, and online social networking • Taught “Multimedia Content Production," "Introduction to Strategic Public Relations” and “Case Studies in Public Relations” graduate school courses that help students design effective communications assets, understand the Strategic Planning Model, analyze landmark and contemporary public relations cases, and identify emerging issues • Helped students learn to engage with, critique, and discuss contemporary industry issues through timely readings, reputable guest lecturers, and lively discussions • Prepared students for future graduate classes and programs, as well as post-graduate career opportunities. Show less Adjunct Professor for pioneering Annenberg Program on Online Communities (graduate school program in social media, digital strategy, Internet marketing, and online social networking) and for world-leading Strategic Public Relations graduate school program • Designed and taught “Introduction to Online Communities” and "Intro to Digital Social Media" graduate school course that prepare students for future graduate classes and programs, as well as post­graduate career opportunities; course… Show more Adjunct Professor for pioneering Annenberg Program on Online Communities (graduate school program in social media, digital strategy, Internet marketing, and online social networking) and for world-leading Strategic Public Relations graduate school program • Designed and taught “Introduction to Online Communities” and "Intro to Digital Social Media" graduate school course that prepare students for future graduate classes and programs, as well as post­graduate career opportunities; course provides basic set of knowledge, skills, and terminology needed to understand the advent, growth and development of online communities, social media, digital strategy, Internet marketing, and online social networking • Taught “Multimedia Content Production," "Introduction to Strategic Public Relations” and “Case Studies in Public Relations” graduate school courses that help students design effective communications assets, understand the Strategic Planning Model, analyze landmark and contemporary public relations cases, and identify emerging issues • Helped students learn to engage with, critique, and discuss contemporary industry issues through timely readings, reputable guest lecturers, and lively discussions • Prepared students for future graduate classes and programs, as well as post-graduate career opportunities. Show less

  • Camp Playa (Vision7 / The Camps Collective)
    • US General Manager
      • Dec 2013 - Jun 2016

      US leader for an international integrated communications agency network uniquely equipped to solve business problems for challenger brands in the digital age * Launched DARE Digital US (December 2013) and led agency re-launch under the name Camp Playa (August 2015) -- both on behalf of Vision7 International, the Canadian-headquartered marketing communications company; Closed agency 2.5 years later, a few months after China’s BlueFocus Communications acquired Vision7 • Directed all… Show more US leader for an international integrated communications agency network uniquely equipped to solve business problems for challenger brands in the digital age * Launched DARE Digital US (December 2013) and led agency re-launch under the name Camp Playa (August 2015) -- both on behalf of Vision7 International, the Canadian-headquartered marketing communications company; Closed agency 2.5 years later, a few months after China’s BlueFocus Communications acquired Vision7 • Directed all domestic operations including client satisfaction, P&L, work quality, team recruitment and retention, new business, etc. • Won Procter & Gamble Emerging Urban Top 15 marketing work, serving as lead agency for strategy and creative for its successful #NYTough integrated communications effort • Positioned agency as creative, nimble and strongly oriented towards digital and mobile solutions; here to help brands that recognize a need to do things differently and that want to outsmart, not outspend, competitors • Grew client roster to include several leading companies in the consumer packaged goods, consumer technology and entertainment verticals • Left job in excellent standing with a track record of success and excellent recommendations Show less US leader for an international integrated communications agency network uniquely equipped to solve business problems for challenger brands in the digital age * Launched DARE Digital US (December 2013) and led agency re-launch under the name Camp Playa (August 2015) -- both on behalf of Vision7 International, the Canadian-headquartered marketing communications company; Closed agency 2.5 years later, a few months after China’s BlueFocus Communications acquired Vision7 • Directed all… Show more US leader for an international integrated communications agency network uniquely equipped to solve business problems for challenger brands in the digital age * Launched DARE Digital US (December 2013) and led agency re-launch under the name Camp Playa (August 2015) -- both on behalf of Vision7 International, the Canadian-headquartered marketing communications company; Closed agency 2.5 years later, a few months after China’s BlueFocus Communications acquired Vision7 • Directed all domestic operations including client satisfaction, P&L, work quality, team recruitment and retention, new business, etc. • Won Procter & Gamble Emerging Urban Top 15 marketing work, serving as lead agency for strategy and creative for its successful #NYTough integrated communications effort • Positioned agency as creative, nimble and strongly oriented towards digital and mobile solutions; here to help brands that recognize a need to do things differently and that want to outsmart, not outspend, competitors • Grew client roster to include several leading companies in the consumer packaged goods, consumer technology and entertainment verticals • Left job in excellent standing with a track record of success and excellent recommendations Show less

  • Edelman
    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Vice President, Digital
      • May 2012 - Oct 2013

      Vice President, Digital for the world’s first and largest global social agency • Served as Client Relationship Manager focused solely on Activision — overseeing the relationship, setting the strategy, managing the teams virtually, sharing best practices and ensuring the highest level of quality and resources across the firm • Led agency team of 13 responsible for helping shape the social media marketing and community management of three key Activision video game franchises: Call of Duty… Show more Vice President, Digital for the world’s first and largest global social agency • Served as Client Relationship Manager focused solely on Activision — overseeing the relationship, setting the strategy, managing the teams virtually, sharing best practices and ensuring the highest level of quality and resources across the firm • Led agency team of 13 responsible for helping shape the social media marketing and community management of three key Activision video game franchises: Call of Duty (the world's largest video game franchise and entertainment property), Skylanders (the world's largest video game franchise for children and innovative category maker), and Destiny (the first-person shooter coming in 2014 from Bungie, creators of Halo) • Responsible for 300% year-over-year growth in revenue -- results achieved by operationalizing the business for greater results, dimensionalizing the account work to include additional game titles and responsibilities, and globalizing the account's footprint to extra regions • Named a US CRM program participant in FY13, then one of only four CRMs invited back for FY14 -- the US CRM program recognizes future leaders in the firm and offers professional training on creativity, strategy and analytics, while fostering deep engagement with senior leadership for mentorship and learning • Chosen to serve as a Growth 50 “Growth Lead” based on having demonstrated "NextGen leading talent" potential • Developed social and digital strategies including driving the research direction and insights for the development of digital campaigns based on an advanced understanding of the digital, social and gaming markets • Provided guidance on engagement and participation in evolving digital channels, identifying and evaluating new opportunities as they pertain to the client • Coordinated strategic development and implementation of campaigns globally, across key markets • Awarded 2013 Grand Effie award and 2014 Gold SABRE award for work on Call of Duty Show less Vice President, Digital for the world’s first and largest global social agency • Served as Client Relationship Manager focused solely on Activision — overseeing the relationship, setting the strategy, managing the teams virtually, sharing best practices and ensuring the highest level of quality and resources across the firm • Led agency team of 13 responsible for helping shape the social media marketing and community management of three key Activision video game franchises: Call of Duty… Show more Vice President, Digital for the world’s first and largest global social agency • Served as Client Relationship Manager focused solely on Activision — overseeing the relationship, setting the strategy, managing the teams virtually, sharing best practices and ensuring the highest level of quality and resources across the firm • Led agency team of 13 responsible for helping shape the social media marketing and community management of three key Activision video game franchises: Call of Duty (the world's largest video game franchise and entertainment property), Skylanders (the world's largest video game franchise for children and innovative category maker), and Destiny (the first-person shooter coming in 2014 from Bungie, creators of Halo) • Responsible for 300% year-over-year growth in revenue -- results achieved by operationalizing the business for greater results, dimensionalizing the account work to include additional game titles and responsibilities, and globalizing the account's footprint to extra regions • Named a US CRM program participant in FY13, then one of only four CRMs invited back for FY14 -- the US CRM program recognizes future leaders in the firm and offers professional training on creativity, strategy and analytics, while fostering deep engagement with senior leadership for mentorship and learning • Chosen to serve as a Growth 50 “Growth Lead” based on having demonstrated "NextGen leading talent" potential • Developed social and digital strategies including driving the research direction and insights for the development of digital campaigns based on an advanced understanding of the digital, social and gaming markets • Provided guidance on engagement and participation in evolving digital channels, identifying and evaluating new opportunities as they pertain to the client • Coordinated strategic development and implementation of campaigns globally, across key markets • Awarded 2013 Grand Effie award and 2014 Gold SABRE award for work on Call of Duty Show less

  • Golin
    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Vice President, Digital / LA/SF/OC Community Leader, Digital
      • Oct 2010 - May 2012

      Vice President / Director, Digital and Social Media for a leading holistic communications firm • Led interactive communications practice for GolinHarris’ offices in Los Angeles, San Francisco and Orange County, and develop comprehensive digital strategies that leverage power of digital and social communications to accomplish client objectives both for individual business units and brands as well as overall corporate messaging and reputation • Delivered daily real-time marketing results… Show more Vice President / Director, Digital and Social Media for a leading holistic communications firm • Led interactive communications practice for GolinHarris’ offices in Los Angeles, San Francisco and Orange County, and develop comprehensive digital strategies that leverage power of digital and social communications to accomplish client objectives both for individual business units and brands as well as overall corporate messaging and reputation • Delivered daily real-time marketing results as co-leader of the LA branch of GH's award-winning (2012 PRWeek PR Innovation of the Year) holistic engagement studios known as The Bridge • Managed in-house creative team and external partners to provide creative strategy insights and help produce compelling content online through paid, earned and owned forms of digital media • Supported consumer, automotive, corporate and technology clients including Nintendo, Nestle, Toyota, Yamaha, Princess Cruises, Zicam, Dole, Rotary International, VTech, Farmer John, Meth Project, Cunard Line, Hass Avocado Board, Buy.com, Kaiser Permanente and King’s Hawaiian Show less Vice President / Director, Digital and Social Media for a leading holistic communications firm • Led interactive communications practice for GolinHarris’ offices in Los Angeles, San Francisco and Orange County, and develop comprehensive digital strategies that leverage power of digital and social communications to accomplish client objectives both for individual business units and brands as well as overall corporate messaging and reputation • Delivered daily real-time marketing results… Show more Vice President / Director, Digital and Social Media for a leading holistic communications firm • Led interactive communications practice for GolinHarris’ offices in Los Angeles, San Francisco and Orange County, and develop comprehensive digital strategies that leverage power of digital and social communications to accomplish client objectives both for individual business units and brands as well as overall corporate messaging and reputation • Delivered daily real-time marketing results as co-leader of the LA branch of GH's award-winning (2012 PRWeek PR Innovation of the Year) holistic engagement studios known as The Bridge • Managed in-house creative team and external partners to provide creative strategy insights and help produce compelling content online through paid, earned and owned forms of digital media • Supported consumer, automotive, corporate and technology clients including Nintendo, Nestle, Toyota, Yamaha, Princess Cruises, Zicam, Dole, Rotary International, VTech, Farmer John, Meth Project, Cunard Line, Hass Avocado Board, Buy.com, Kaiser Permanente and King’s Hawaiian Show less

  • The Wonderful Company (formerly Roll Global)
    • Director of New Media
      • Apr 2009 - Oct 2010

      Director of New Media for a privately held, U.S. $2 billion corporation with diverse interests in agriculture, consumer packaged goods, floral services and more • Directed new media & social efforts for its companies and brands, including POM Wonderful, FIJI Water, Teleflora, Paramount Citrus (Cuties), Paramount Farms (Wonderful Pistachios, Everybody’s Nuts, Almond Accents) and more • Worked within in-house Fire Station Agency to create and support fully integrated cross-channel… Show more Director of New Media for a privately held, U.S. $2 billion corporation with diverse interests in agriculture, consumer packaged goods, floral services and more • Directed new media & social efforts for its companies and brands, including POM Wonderful, FIJI Water, Teleflora, Paramount Citrus (Cuties), Paramount Farms (Wonderful Pistachios, Everybody’s Nuts, Almond Accents) and more • Worked within in-house Fire Station Agency to create and support fully integrated cross-channel advertising and marketing initiatives, leveraging creative assets to extend reach online • Led company-wide social media education and though leadership in areas including social media marketing, listening/monitoring, site & application development, etc. Show less Director of New Media for a privately held, U.S. $2 billion corporation with diverse interests in agriculture, consumer packaged goods, floral services and more • Directed new media & social efforts for its companies and brands, including POM Wonderful, FIJI Water, Teleflora, Paramount Citrus (Cuties), Paramount Farms (Wonderful Pistachios, Everybody’s Nuts, Almond Accents) and more • Worked within in-house Fire Station Agency to create and support fully integrated cross-channel… Show more Director of New Media for a privately held, U.S. $2 billion corporation with diverse interests in agriculture, consumer packaged goods, floral services and more • Directed new media & social efforts for its companies and brands, including POM Wonderful, FIJI Water, Teleflora, Paramount Citrus (Cuties), Paramount Farms (Wonderful Pistachios, Everybody’s Nuts, Almond Accents) and more • Worked within in-house Fire Station Agency to create and support fully integrated cross-channel advertising and marketing initiatives, leveraging creative assets to extend reach online • Led company-wide social media education and though leadership in areas including social media marketing, listening/monitoring, site & application development, etc. Show less

  • Mouth Watering Media
    • Senior Director, Marketing & Communications
      • Aug 2008 - Mar 2009

      Senior Director, Marketing and Communications for a startup digital media company • Worked alongside startup cofounders in several aspects of company development, funding and marketing, including marketing and monetization of JamsBio, a social community that allowed users to share life stories through music memories, dedications, reviews and lists • Planned, executed and measured successful efforts in pay-per-click and display advertising, social media outreach and participation… Show more Senior Director, Marketing and Communications for a startup digital media company • Worked alongside startup cofounders in several aspects of company development, funding and marketing, including marketing and monetization of JamsBio, a social community that allowed users to share life stories through music memories, dedications, reviews and lists • Planned, executed and measured successful efforts in pay-per-click and display advertising, social media outreach and participation, promotion on Digg, etc. to drive traffic to and awareness of innovative web properties and promotions • Crafted engaging artist promotions around custom-built games, mobile applications, multimedia editorial features, display advertising, merchandising platforms and consumer-generated Top-5 lists, memories, reviews and dedications • Primary manager for strategic relationships with recording labels within Universal, Warner, Sony and EMI, and involved in partnerships with Google, Comcast and Clear Channel Show less Senior Director, Marketing and Communications for a startup digital media company • Worked alongside startup cofounders in several aspects of company development, funding and marketing, including marketing and monetization of JamsBio, a social community that allowed users to share life stories through music memories, dedications, reviews and lists • Planned, executed and measured successful efforts in pay-per-click and display advertising, social media outreach and participation… Show more Senior Director, Marketing and Communications for a startup digital media company • Worked alongside startup cofounders in several aspects of company development, funding and marketing, including marketing and monetization of JamsBio, a social community that allowed users to share life stories through music memories, dedications, reviews and lists • Planned, executed and measured successful efforts in pay-per-click and display advertising, social media outreach and participation, promotion on Digg, etc. to drive traffic to and awareness of innovative web properties and promotions • Crafted engaging artist promotions around custom-built games, mobile applications, multimedia editorial features, display advertising, merchandising platforms and consumer-generated Top-5 lists, memories, reviews and dedications • Primary manager for strategic relationships with recording labels within Universal, Warner, Sony and EMI, and involved in partnerships with Google, Comcast and Clear Channel Show less

  • M80
    • United States
    • Entertainment Providers
    • 1 - 100 Employee
    • Senior Director, Social Media Marketing
      • Mar 2007 - Aug 2008

      Senior Director, Social Media Marketing for a WPP/GroupM social media marketing agency • Served on company management team, led development and execution of online marketing and social media efforts, online publicity and promotions, and strategic and creative services • Led all aspects of social media, grassroots, word-of-mouth and viral marketing, including outreach to bloggers and other online influencers, viral video creation and syndication, brand ambassador teams, social network… Show more Senior Director, Social Media Marketing for a WPP/GroupM social media marketing agency • Served on company management team, led development and execution of online marketing and social media efforts, online publicity and promotions, and strategic and creative services • Led all aspects of social media, grassroots, word-of-mouth and viral marketing, including outreach to bloggers and other online influencers, viral video creation and syndication, brand ambassador teams, social network profile development, search engine marketing, targeted advertising, conversation marketing, reputation management and creative • Managed resources, including 14 staff members, to ensure campaign execution drives online brand awareness for entertainment and consumer brands such as Cisco, Dr Pepper, Ford, Microsoft, Fox Home Entertainment, THQ, Trojan, Yahoo!, MTV, Unilever and Warner Bros. Show less Senior Director, Social Media Marketing for a WPP/GroupM social media marketing agency • Served on company management team, led development and execution of online marketing and social media efforts, online publicity and promotions, and strategic and creative services • Led all aspects of social media, grassroots, word-of-mouth and viral marketing, including outreach to bloggers and other online influencers, viral video creation and syndication, brand ambassador teams, social network… Show more Senior Director, Social Media Marketing for a WPP/GroupM social media marketing agency • Served on company management team, led development and execution of online marketing and social media efforts, online publicity and promotions, and strategic and creative services • Led all aspects of social media, grassroots, word-of-mouth and viral marketing, including outreach to bloggers and other online influencers, viral video creation and syndication, brand ambassador teams, social network profile development, search engine marketing, targeted advertising, conversation marketing, reputation management and creative • Managed resources, including 14 staff members, to ensure campaign execution drives online brand awareness for entertainment and consumer brands such as Cisco, Dr Pepper, Ford, Microsoft, Fox Home Entertainment, THQ, Trojan, Yahoo!, MTV, Unilever and Warner Bros. Show less

  • SEIU
    • United States
    • Political Organizations
    • 700 & Above Employee
    • Communications Director
      • Feb 2003 - Mar 2007

      Communications Director for two key locals within North America's fastest growing labor union • Led communications and research departments at SEIU Locals 434B and 99, which consisted of 120,000 long term care workers and 35,000 school employees, respectively • Developed and implemented the union’s internal and external communications program, supervising large communications departments, and working closely with local leadership teams to support contract, organizing and political… Show more Communications Director for two key locals within North America's fastest growing labor union • Led communications and research departments at SEIU Locals 434B and 99, which consisted of 120,000 long term care workers and 35,000 school employees, respectively • Developed and implemented the union’s internal and external communications program, supervising large communications departments, and working closely with local leadership teams to support contract, organizing and political campaigns • Directed the union’s statewide media outreach program, including strategy, message, press materials, press events and paid advertising, and member communication program, including newsletters, leaflets, web site and electronic communication, call center, research papers, posters, brochures and direct mail Show less Communications Director for two key locals within North America's fastest growing labor union • Led communications and research departments at SEIU Locals 434B and 99, which consisted of 120,000 long term care workers and 35,000 school employees, respectively • Developed and implemented the union’s internal and external communications program, supervising large communications departments, and working closely with local leadership teams to support contract, organizing and political… Show more Communications Director for two key locals within North America's fastest growing labor union • Led communications and research departments at SEIU Locals 434B and 99, which consisted of 120,000 long term care workers and 35,000 school employees, respectively • Developed and implemented the union’s internal and external communications program, supervising large communications departments, and working closely with local leadership teams to support contract, organizing and political campaigns • Directed the union’s statewide media outreach program, including strategy, message, press materials, press events and paid advertising, and member communication program, including newsletters, leaflets, web site and electronic communication, call center, research papers, posters, brochures and direct mail Show less

  • Committee to Re-Elect Congresswoman Loretta Sanchez
    • Volunteer Director
      • Sep 2002 - Nov 2002

      Volunteer Coordinator for Congresswoman Sanchez's successful 2002 re-election campaign • Recruited, trained and managed volunteers for the Congresswoman’s re-election campaign • Developed relationships with Orange County high schools, colleges, political advocacy groups, labor groups and supporters from previous Sanchez campaigns • Supported fundraising and fieldwork by recruiting and coordinating precinct captains and walkers, and served as point of contact to English and Spanish… Show more Volunteer Coordinator for Congresswoman Sanchez's successful 2002 re-election campaign • Recruited, trained and managed volunteers for the Congresswoman’s re-election campaign • Developed relationships with Orange County high schools, colleges, political advocacy groups, labor groups and supporters from previous Sanchez campaigns • Supported fundraising and fieldwork by recruiting and coordinating precinct captains and walkers, and served as point of contact to English and Spanish speaking volunteers and supporters Show less Volunteer Coordinator for Congresswoman Sanchez's successful 2002 re-election campaign • Recruited, trained and managed volunteers for the Congresswoman’s re-election campaign • Developed relationships with Orange County high schools, colleges, political advocacy groups, labor groups and supporters from previous Sanchez campaigns • Supported fundraising and fieldwork by recruiting and coordinating precinct captains and walkers, and served as point of contact to English and Spanish… Show more Volunteer Coordinator for Congresswoman Sanchez's successful 2002 re-election campaign • Recruited, trained and managed volunteers for the Congresswoman’s re-election campaign • Developed relationships with Orange County high schools, colleges, political advocacy groups, labor groups and supporters from previous Sanchez campaigns • Supported fundraising and fieldwork by recruiting and coordinating precinct captains and walkers, and served as point of contact to English and Spanish speaking volunteers and supporters Show less

  • Vox
    • Belgium
    • Information Technology & Services
    • 1 - 100 Employee
    • Project Manager
      • Mar 2001 - Oct 2002

      Project Manager for a marketing communications agency focused on improving customer experiences • Provided hands-on project coordination, development and marketing services to large and mid-size businesses in the financial services, insurance, technology, legal and education industries • Wrote and designed collateral pieces, advertising copy, articles for corporate magazines, newsletters, web site content and numerous other copy and design intensive projects • Served as strategic… Show more Project Manager for a marketing communications agency focused on improving customer experiences • Provided hands-on project coordination, development and marketing services to large and mid-size businesses in the financial services, insurance, technology, legal and education industries • Wrote and designed collateral pieces, advertising copy, articles for corporate magazines, newsletters, web site content and numerous other copy and design intensive projects • Served as strategic, creative and tactical advisor to internal teams, identifying client project needs and ensuring all projects come in on budget, on time, and in line with client-focused strategy Show less Project Manager for a marketing communications agency focused on improving customer experiences • Provided hands-on project coordination, development and marketing services to large and mid-size businesses in the financial services, insurance, technology, legal and education industries • Wrote and designed collateral pieces, advertising copy, articles for corporate magazines, newsletters, web site content and numerous other copy and design intensive projects • Served as strategic… Show more Project Manager for a marketing communications agency focused on improving customer experiences • Provided hands-on project coordination, development and marketing services to large and mid-size businesses in the financial services, insurance, technology, legal and education industries • Wrote and designed collateral pieces, advertising copy, articles for corporate magazines, newsletters, web site content and numerous other copy and design intensive projects • Served as strategic, creative and tactical advisor to internal teams, identifying client project needs and ensuring all projects come in on budget, on time, and in line with client-focused strategy Show less

  • Exponentia Growth Systems
    • United States
    • Professional Training and Coaching
    • Communications/Events Manager
      • Jan 2000 - Mar 2001

      Communications Manager for a sales strategy and sales force performance company • Created marketing materials, direct mail, automated marketing programs, and community-building initiatives such as online message boards, mentoring program, events and newsletters • Improved client training experience and increased customer referrals by developing themed marketing campaigns, and social responsibility campaigns such as the SalesPERSON Call to Action ("put the people back into sales") and… Show more Communications Manager for a sales strategy and sales force performance company • Created marketing materials, direct mail, automated marketing programs, and community-building initiatives such as online message boards, mentoring program, events and newsletters • Improved client training experience and increased customer referrals by developing themed marketing campaigns, and social responsibility campaigns such as the SalesPERSON Call to Action ("put the people back into sales") and Exponent25, recognizing 25 leaders changing Chicagoland business • Expanded exposure to our brand in networking groups, area chambers of commerce, and industry groups for small business, professional staffing and hotel meeting planners Show less Communications Manager for a sales strategy and sales force performance company • Created marketing materials, direct mail, automated marketing programs, and community-building initiatives such as online message boards, mentoring program, events and newsletters • Improved client training experience and increased customer referrals by developing themed marketing campaigns, and social responsibility campaigns such as the SalesPERSON Call to Action ("put the people back into sales") and… Show more Communications Manager for a sales strategy and sales force performance company • Created marketing materials, direct mail, automated marketing programs, and community-building initiatives such as online message boards, mentoring program, events and newsletters • Improved client training experience and increased customer referrals by developing themed marketing campaigns, and social responsibility campaigns such as the SalesPERSON Call to Action ("put the people back into sales") and Exponent25, recognizing 25 leaders changing Chicagoland business • Expanded exposure to our brand in networking groups, area chambers of commerce, and industry groups for small business, professional staffing and hotel meeting planners Show less

  • The White House
    • United States
    • Government Administration
    • 700 & Above Employee
    • Intern & Researcher, Electronic Commerce Working Group, Office of Vice President Al Gore
      • Sep 2000 - Dec 2000

      Research Intern for Electronic Commerce Working Group, which coordinated development and implementation of Clinton-Gore Administration policy on electronic commerce issues • Edited and contributed to The U.S. Government Electronic Working Group's 3rd Annual Report, "Leadership for the New Millennium: Delivering On Digital Progress and Prosperity," chronicling advances in electronic commerce during the Clinton-Gore administration • Researched public policy issues and Administration efforts… Show more Research Intern for Electronic Commerce Working Group, which coordinated development and implementation of Clinton-Gore Administration policy on electronic commerce issues • Edited and contributed to The U.S. Government Electronic Working Group's 3rd Annual Report, "Leadership for the New Millennium: Delivering On Digital Progress and Prosperity," chronicling advances in electronic commerce during the Clinton-Gore administration • Researched public policy issues and Administration efforts to foster digital equality, enhance consumer confidence, create a seamless global market and facilitate the growth of the Internet Show less Research Intern for Electronic Commerce Working Group, which coordinated development and implementation of Clinton-Gore Administration policy on electronic commerce issues • Edited and contributed to The U.S. Government Electronic Working Group's 3rd Annual Report, "Leadership for the New Millennium: Delivering On Digital Progress and Prosperity," chronicling advances in electronic commerce during the Clinton-Gore administration • Researched public policy issues and Administration efforts… Show more Research Intern for Electronic Commerce Working Group, which coordinated development and implementation of Clinton-Gore Administration policy on electronic commerce issues • Edited and contributed to The U.S. Government Electronic Working Group's 3rd Annual Report, "Leadership for the New Millennium: Delivering On Digital Progress and Prosperity," chronicling advances in electronic commerce during the Clinton-Gore administration • Researched public policy issues and Administration efforts to foster digital equality, enhance consumer confidence, create a seamless global market and facilitate the growth of the Internet Show less

  • Ultrastar Entertainment
    • Entertainment Providers
    • 1 - 100 Employee
    • Staff Writer (New York Yankees)
      • May 2000 - Oct 2000

      Web Content Producer for David Bowie's award-winning online fan club management and marketing services company • Covered New York Yankees 2000 championship season with daily articles for YankeesXtreme.com and Yankees.com, including game stories, columns, features, interviews, and chats with Yankee icons like Derek Jeter, Whitey Ford and Yogi Berra • Moderated online community discussion boards and other fan community activity • Contributed to regular online content, ad campaigns and… Show more Web Content Producer for David Bowie's award-winning online fan club management and marketing services company • Covered New York Yankees 2000 championship season with daily articles for YankeesXtreme.com and Yankees.com, including game stories, columns, features, interviews, and chats with Yankee icons like Derek Jeter, Whitey Ford and Yogi Berra • Moderated online community discussion boards and other fan community activity • Contributed to regular online content, ad campaigns and partnership proposals for award-winning websites of the Yankees, Cleveland Browns, Hanson and David Bowie Show less Web Content Producer for David Bowie's award-winning online fan club management and marketing services company • Covered New York Yankees 2000 championship season with daily articles for YankeesXtreme.com and Yankees.com, including game stories, columns, features, interviews, and chats with Yankee icons like Derek Jeter, Whitey Ford and Yogi Berra • Moderated online community discussion boards and other fan community activity • Contributed to regular online content, ad campaigns and… Show more Web Content Producer for David Bowie's award-winning online fan club management and marketing services company • Covered New York Yankees 2000 championship season with daily articles for YankeesXtreme.com and Yankees.com, including game stories, columns, features, interviews, and chats with Yankee icons like Derek Jeter, Whitey Ford and Yogi Berra • Moderated online community discussion boards and other fan community activity • Contributed to regular online content, ad campaigns and partnership proposals for award-winning websites of the Yankees, Cleveland Browns, Hanson and David Bowie Show less

Education

  • University of Southern California
    Master of Arts (M.A.), Communications Management
    2005 - 2007
  • University of Minnesota-Twin Cities
    Bachelor of Arts (B.A.), Journalism / Mass Communications & Political Science
    1996 - 2000
  • Seth Godin's altMBA
    altMBA, Leadership and Management
    2016 - 2016
  • Schusterman Foundation
    REALITY Storytellers
    2018 - 2018
  • Mandan High School
    College Preparatory
    1992 - 1996
  • Louws Training
    Stellar Meeting Presentation Performance
    2011 -
  • Camp Wellstone
    Candidate Track
  • Institute for Change
  • Sigma Phi Epsilon Fraternity

Community

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