Experience

OCS Ontario Cannabis Store

• Canada
• Retail
• 200 - 300 Employee

• Bilingual Associate Digital Merchandising Manager

  • Oct 2019 - Present

  4100 Yonge Street Analyzed product performance, user engagement, website traffic, and digital campaign metrics using Google Analytics, Power BI, Looker, and Shopify Analytics Reporting. • Led planning, execution, and presentation of successful B2B & B2C Campaign Collections and Product features. • Conducted comprehensive Weekly Campaign Post-Mortems, leveraging Excel and Power BI reports for data-driven insights. • Collaborated with UX team on Sprint UAT and platform enhancements to optimize user… Show more Analyzed product performance, user engagement, website traffic, and digital campaign metrics using Google Analytics, Power BI, Looker, and Shopify Analytics Reporting. • Led planning, execution, and presentation of successful B2B & B2C Campaign Collections and Product features. • Conducted comprehensive Weekly Campaign Post-Mortems, leveraging Excel and Power BI reports for data-driven insights. • Collaborated with UX team on Sprint UAT and platform enhancements to optimize user experience. • Developed data-driven collections aligned with market trends, based on sales data and customer segmentation. • Orchestrated B2B and B2C Product Launch planning and execution, ensuring visibility and accuracy. • Contributed to P.L.R. deep dives, providing valuable insights to drive strategic decisions. • Spearheaded cross-departmental efforts to resolve site function errors and UX complaints, enhancing the overall digital experience. • Managed frontend data accuracy and navigation menus for B2B & B2C portals to improve user flow. • Optimized B2C (Shopify) Search Engine Rules in Algolia to ensure fair and accurate product representation. • Conducted in-depth analysis of product attributes to optimize UX design on PLP and PDP.

• Bilingual Assistant Content Manager

  • Nov 2018 - Oct 2019

  Toronto, Ontario, Canada • Coordinated digital assets and implemented OCS product image on-boarding standards. • Ensured accurate and up-to-date eComm content through regular maintenance audits. • Published engaging content via Shopify, including articles, FAQs, and glossaries. • Managed seamless product onboarding, descriptions, and digital assets for all products. • Contributed to content creation and collaborated with marketing and design teams.



Banana Republic

• United States
• Retail
• 700 & Above Employee

• General Manager

  • Oct 2015 - Jan 2018

  Toronto Eaton Centre Men's • Directed a 7.5-Million-dollar store, achieving sales growth and exceptional talent management. • Responsible for 80 employees and 8 supervisors.

• Customer Experience Manager

  • May 2012 - Oct 2015

  Bloor Street As the Customer Experience Manager I manage 80 employees at the Bloor Street Flagship store. My key roles and responsibilities are to hire, train and develop the team from Brand Ambassadors to Team Leads. I am also accountable for building the business which I have successfully managed to execute year upon year since joining the organisation at Eaton Centre Men's’ store. I ensure a high level of Customer Service is provided by the team whilst building long lasting relationships with… Show more As the Customer Experience Manager I manage 80 employees at the Bloor Street Flagship store. My key roles and responsibilities are to hire, train and develop the team from Brand Ambassadors to Team Leads. I am also accountable for building the business which I have successfully managed to execute year upon year since joining the organisation at Eaton Centre Men's’ store. I ensure a high level of Customer Service is provided by the team whilst building long lasting relationships with our Guests. This is in part achievable due to the high level of employee engagement within the store that I have managed to deliver. Projects Delivered: - Designed and implemented succession planning and talent pipeline for high performing Brand Ambassadors and Leaders - Developed talent pipeline for the District in partnership with the District Manager - Designed and implemented training for Brand Ambassadors on Banana Republic products Systems used: Workbrain and Taleo



EXPRESS

• United States
• Retail
• 700 & Above Employee

• Co-Manager

  • 2011 - 2012

  Fairview Mall Toronto Canada In this role I was a key member of the team that launched the first Express store in Canada. I assisted to recruit 30 Sales Associates over two to three days and then execute Group On-boarding along with training for the Sales Associates. I also managed resource allocation and balanced very low wage cost against service level. Projects Delivered: - Designed and implemented procedures and process in line with the Express Group model - Designed and implemented training to help… Show more In this role I was a key member of the team that launched the first Express store in Canada. I assisted to recruit 30 Sales Associates over two to three days and then execute Group On-boarding along with training for the Sales Associates. I also managed resource allocation and balanced very low wage cost against service level. Projects Delivered: - Designed and implemented procedures and process in line with the Express Group model - Designed and implemented training to help assist Sales Associates with product knowledge System used: Workbrain Show less



Tommy Hilfiger

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Store Manager

  • 2008 - 2011

  Shops at DonMills - Rideau Centre - Square One Whilst the Store Manager for Tommy Hilfiger I managed three stores and achieved No.1 store in Canada for Customer Service (assessed through Mystery Shoppers). I was accountable for developing the business within each store to increase store sales and profitability. Projects Delivered: - Rolled out new Point of Sale software and trained all team members - Designed and implemented Loss Prevention training to upskill Sales Associates - Delivered training to the District on store… Show more Whilst the Store Manager for Tommy Hilfiger I managed three stores and achieved No.1 store in Canada for Customer Service (assessed through Mystery Shoppers). I was accountable for developing the business within each store to increase store sales and profitability. Projects Delivered: - Rolled out new Point of Sale software and trained all team members - Designed and implemented Loss Prevention training to upskill Sales Associates - Delivered training to the District on store compliance audits System used: Workbrain Show less



Le Moulin de Provence

• General Manager

  • 2000 - 2008

  55 Byward Market Square Ottawa Whilst working at Le Moulin de Provence as the General Manager I ran both the wholesale and retail business on a day to day basis. A key role of mine was to grow the business which I grew to CAD$3.5million during my time there. I was responsible for hiring, training and developing new and existing employees. I also implemented Human Resource Policies and Procedures along with training courses to ensure employees were kept up to date with our products as well as Health and Safety… Show more Whilst working at Le Moulin de Provence as the General Manager I ran both the wholesale and retail business on a day to day basis. A key role of mine was to grow the business which I grew to CAD$3.5million during my time there. I was responsible for hiring, training and developing new and existing employees. I also implemented Human Resource Policies and Procedures along with training courses to ensure employees were kept up to date with our products as well as Health and Safety requirements. Another key responsibility I had as the General Manager was to create and execute the marketing strategy from television air time to leaflets. I was also responsible for Vendor Management to ensure cost of production was kept low as possible. Project Delivered: - Implemented Policies and Procedures to ensure operational excellence - Designed and delivered training to all employees for both wholesale and retail businesses Show less