Experience

Adelaide Football Club

• Australia
• Spectator Sports
• 100 - 200 Employee

• General Manager Commercial

  • Mar 2022 - Present



South Australian Tourism Commission

• Australia
• Government Administration
• 100 - 200 Employee

• General Manager - Commercial Sales

  • Jul 2019 - Mar 2022

  Lead the Commercial team responsible for the generation of revenues through sponsorship, partnerships, corporate hospitality and more across the managed events portfolio whilst creating social and economic benefits for South Australia. The team is also responsible for the delivery of activity by commercial partners contributing to strategic growth. Our managed events include: Santos Tour Down Under https://tourdownunder.com.au/ Tasting Australia presented by RAA Travel https://tastingaustralia.com.au/ National Pharmacies Christmas Pageant https://christmaspageant.com.au/ Bridgestone World Solar Challenge https://www.worldsolarchallenge.org/



Detpak

• Packaging and Containers Manufacturing
• 100 - 200 Employee

• General Manager - Global Business Development

  • Mar 2019 - Jun 2019

• National Sales Manager - BD

  • Oct 2017 - Mar 2019

• National Business Manager

  • Jun 2016 - Sep 2017

  The Detmold Group is an innovative, Australian family owned business supplying some of the world’s largest and most iconic brands with packaging solutions. Employing over 2,500 people worldwide, the company has a strong global network and geographical reach with twenty-four sales offices and manufacturing facilities in seven countries. Focused on consistent growth, a superior customer experience and quality products, the Group has strong company values that shape its culture. Detmold continues to increase its production capabilities to support its customers throughout Australia/New Zealand, Asia Pacific, the Middle East, Europe, Africa and the Americas, and is committed to sustainability and continuous improvement. Detpak is a dynamic sales arm of the Detmold Group, created to specifically service the packaging needs of the food service industry. Detpak works with and supplies some of the world’s largest take-away food brands as well as customer groups including coffee roasters, cafes, bakeries and a vast distribution network.



Cafetto

• Australia
• Wholesale
• 1 - 100 Employee

• General Manager

  • Jun 2015 - Apr 2016

  Develop and managed global growth strategies and in market execution Managed global sponsorship and execution with World Coffee Events and other key industry associations Negotiated and executed multiple other sponsorships Developed and managed all sales budgets and forecasts Managed the global Cafetto team and distributor relationships Managed trade show execution in Melbourne, Milan, Dubai, Singapore, Shanghai and more Managed roll out of new global branding and multi-lingual GHS compliant labeling Re-structured staffing inline with business needs and objectives Managed the roll out of new retail offering and ongoing support of exclusive distribution partners Rationalized pre-existing accessory business and market exit strategy Designed the Barista Basecamp concept that was executed at the 2016 World Barista Championship in Dublin



Prime Creative Media - Publishing

• Australia
• Periodical Publishing
• 100 - 200 Employee

• Show Director

  • Jun 2011 - Feb 2015

  Australasia's International Coffee show incorporating the AASCA Australian Barista Championship and proud hosts of 2013 World Barista and Brewers Cup championships and 2014 World Latte Art, World Coffee In Good Spirits and World Cup Tasters championships. Australasia's International Coffee show incorporating the AASCA Australian Barista Championship and proud hosts of 2013 World Barista and Brewers Cup championships and 2014 World Latte Art, World Coffee In Good Spirits and World Cup Tasters championships.



COG Advertising

• General Manager

  • Feb 2009 - Feb 2015

  Full service advertising, marketing and experiential agency, specialising in running major events Full service advertising, marketing and experiential agency, specialising in running major events



International Truck, Trailer & Equipment Show

• Advertising Services

• Show Director

  • Feb 2009 - Feb 2015

  Australasia's largest transport exhibition and one of Australia's largest trade events Australasia's largest transport exhibition and one of Australia's largest trade events



Bridgestone Australia Ltd.

• Australia
• Motor Vehicle Manufacturing
• 200 - 300 Employee

• National Sales Manager - Fleet Business

  • Jan 2007 - 2009

  Responsible for the sales management of all major national clients including sales, contract negotiations, business development and staff management Responsible for the sales management of all major national clients including sales, contract negotiations, business development and staff management



bp

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Commercial Sales Manager

  • Jan 2003 - Aug 2007

  Working on Castrol lubricant brands, responsible for all commercial business for South Australian & Northern Territory national accounts Working on Castrol lubricant brands, responsible for all commercial business for South Australian & Northern Territory national accounts