Experience

Moneo

• Mexico
• Advertising Services
• 1 - 100 Employee

• Co-founder & COO at Moneo, Techstars '23

  • Nov 2020 - Present

  Mexico City AI-driven data collection and analysis for consumer brands. We help major product brands collect and analyze consumer data. We operate a rewards app that allows us to collect data directly from shoppers, including the vast majority in Mexico who pay in cash. We can deliver both individual consumer profiles and digital panel reports based on the purchase behavior of groups of shoppers. Our goal is to help brands better understand consumer behavior across multiple… Show more AI-driven data collection and analysis for consumer brands. We help major product brands collect and analyze consumer data. We operate a rewards app that allows us to collect data directly from shoppers, including the vast majority in Mexico who pay in cash. We can deliver both individual consumer profiles and digital panel reports based on the purchase behavior of groups of shoppers. Our goal is to help brands better understand consumer behavior across multiple channels, at both an individual and group level. Techstars Payments LatAm, class of 2023 One of 13 companies selected for Bayer's Digital Health Bootcamp, Q3 2022 One of 15 companies selected for IBM's Hyper Protect Accelerator, cohort 4 Member of the Datatech for Good Coalition and AI for Good Show less



Marca Capital

• Managing Partner

  • Aug 2011 - Sep 2020

  Mexico Marca Capital is a leading consultancy focused on Brand Value Management. We help our clients measure, understand and leverage the financial value of their brands. www.marcacapital.com



Interbrand

• United States
• Advertising Services
• 700 & Above Employee

• CEO, Interbrand Mexico

  • 2003 - 2010

  Mexico As CEO of Interbrand Mexico, was responsible for the development of the business in Mexico, Central America, the Caribbean, Colombia and Peru. Directed brand valuation, strategy, architecture and design projects for clients across Latin America, including Telmex, Banamex, Walmart, Sigma Alimentos (Grupo Alfa), Banorte, Grupo Martí, Bancolombia, Tricom, Amway, Hotelito Desconocido, Nextel, TV Azteca, Cementos Moctezuma, Grupo Rotoplas, Interlingua, CIE, Sushi Itto, Banacol, Mexicana… Show more As CEO of Interbrand Mexico, was responsible for the development of the business in Mexico, Central America, the Caribbean, Colombia and Peru. Directed brand valuation, strategy, architecture and design projects for clients across Latin America, including Telmex, Banamex, Walmart, Sigma Alimentos (Grupo Alfa), Banorte, Grupo Martí, Bancolombia, Tricom, Amway, Hotelito Desconocido, Nextel, TV Azteca, Cementos Moctezuma, Grupo Rotoplas, Interlingua, CIE, Sushi Itto, Banacol, Mexicana, Cinépolis, Oxxo, Unilever, Grupo Modelo and others. Grew revenues by over 300% over this period and restructured the business resulting in a consistently high-margin operation. A regular contributor to conferences, articles and seminars for media outlets including CNN, Expansion, Mundo Ejecutivo, Katedra and Reforma. Graduate of the Omnicom Senior Management Program. Show less



Interbrand

• United States
• Advertising Services
• 700 & Above Employee

• Associate Director

  • 1999 - 2002

  Londres As senior consultant and Associate DIrector, managed brand strategy and brand valuation projects for UK and international clients, including Samsung, Accenture, BP, UK Foreign Office and Marks & Spencer.



Oliver Wyman

• United States
• Business Consulting and Services
• 700 & Above Employee

• Strategy Consultant

  • 1997 - 1999

  London, New York, Madrid Consultant for different financial services clients in London, New York and Madrid, including BBVA, Charles Schwab and Barclays Bank.