Experience

Leonard Buildings & Truck Accessories

• United States
• Retail
• 100 - 200 Employee

• Vice President of Marketing of Digital Transformation

  • Apr 2021 - Present

• Director of Marketing and Advertising

  • Aug 2020 - Present



WADE JURNEY HOMES/CENTURY COMMUNITIES

• Director of Marketing and Business Systems

  • Aug 2010 - Aug 2020

  • Recruited by Wade Jurney Homes to develop digital/product marketing and revenue growth strategies; immediately revamped/improved company website, leveraging SEO and PPC expertise to drive business. • Leadership responsibilities include hiring and developing employees, managing various IT projects/budgets, leading team of 7 direct reports (IT Analysts, Developer) and small Call Center team, and more. −Manage Atlanta Call Center. Report to−and partner with−Wade Jurney Founder/Owner… Show more • Recruited by Wade Jurney Homes to develop digital/product marketing and revenue growth strategies; immediately revamped/improved company website, leveraging SEO and PPC expertise to drive business. • Leadership responsibilities include hiring and developing employees, managing various IT projects/budgets, leading team of 7 direct reports (IT Analysts, Developer) and small Call Center team, and more. −Manage Atlanta Call Center. Report to−and partner with−Wade Jurney Founder/Owner. −Travel frequently (~75%). Collaborate extensively with cross-functional departments. • As Director of Sales & Marketing (2010-2017), led sales and technical/web applications training, spearheaded all digital marketing efforts, and recruited/trained/mentored/directed sales reps. Key Accomplishments: • Instrumental in rapid company growth/expansion, driving marketing/branding efforts, developing and directing talented salespeople, and executing revenue growth initiatives; from $40M to $270M+ in 7 years. −Delivered 100% revenue increase by creating product and digital marketing plans. −Increased monthly website traffic from 250 to 14,000 within the first 2 years; currently at more than 30,000. • Revamped/improved the company’s culture; dramatically boosted morale and completely repositioned the organization from no online presence to now selling 90% of products/homes online. • Built all 35 sales offices across 10 states (NC, GA, TX, AZ, SC, TN, FL, AL, OK, IN), conceiving/pitching concept, designing facilities, and overseeing all technology system implementations (i.e. CRM, ERP). • Reduced annual vendor/application costs 35%; sourced, identified, secured strategic partnerships. Show less • Recruited by Wade Jurney Homes to develop digital/product marketing and revenue growth strategies; immediately revamped/improved company website, leveraging SEO and PPC expertise to drive business. • Leadership responsibilities include hiring and developing employees, managing various IT projects/budgets, leading team of 7 direct reports (IT Analysts, Developer) and small Call Center team, and more. −Manage Atlanta Call Center. Report to−and partner with−Wade Jurney Founder/Owner… Show more • Recruited by Wade Jurney Homes to develop digital/product marketing and revenue growth strategies; immediately revamped/improved company website, leveraging SEO and PPC expertise to drive business. • Leadership responsibilities include hiring and developing employees, managing various IT projects/budgets, leading team of 7 direct reports (IT Analysts, Developer) and small Call Center team, and more. −Manage Atlanta Call Center. Report to−and partner with−Wade Jurney Founder/Owner. −Travel frequently (~75%). Collaborate extensively with cross-functional departments. • As Director of Sales & Marketing (2010-2017), led sales and technical/web applications training, spearheaded all digital marketing efforts, and recruited/trained/mentored/directed sales reps. Key Accomplishments: • Instrumental in rapid company growth/expansion, driving marketing/branding efforts, developing and directing talented salespeople, and executing revenue growth initiatives; from $40M to $270M+ in 7 years. −Delivered 100% revenue increase by creating product and digital marketing plans. −Increased monthly website traffic from 250 to 14,000 within the first 2 years; currently at more than 30,000. • Revamped/improved the company’s culture; dramatically boosted morale and completely repositioned the organization from no online presence to now selling 90% of products/homes online. • Built all 35 sales offices across 10 states (NC, GA, TX, AZ, SC, TN, FL, AL, OK, IN), conceiving/pitching concept, designing facilities, and overseeing all technology system implementations (i.e. CRM, ERP). • Reduced annual vendor/application costs 35%; sourced, identified, secured strategic partnerships. Show less



Hydra Marketing Solutions

• President

  • Jan 2005 - Mar 2010

  • Built new venture from start-up to successful/profitable operation with ~15 employees. • As Owner, held full sales, business development, marketing, operations management, project management, financial and P&L responsibility. Directed and designed new product, sales and marketing campaigns. Key Accomplishments: • Grew business from scratch to $5M+ in annual revenue providing outstanding service to clients such as Pfizer, Novartis, Tanger Outlets, and other large business… Show more • Built new venture from start-up to successful/profitable operation with ~15 employees. • As Owner, held full sales, business development, marketing, operations management, project management, financial and P&L responsibility. Directed and designed new product, sales and marketing campaigns. Key Accomplishments: • Grew business from scratch to $5M+ in annual revenue providing outstanding service to clients such as Pfizer, Novartis, Tanger Outlets, and other large business enterprises. • Personally drove new business and managed accounts while directing operations and managing all application/development and assessment projects; used technology software such as Base Camp and MS Project. • Leveraged strong technology and presentation skills while simplifying complex technical topics to key decision makers. Show less • Built new venture from start-up to successful/profitable operation with ~15 employees. • As Owner, held full sales, business development, marketing, operations management, project management, financial and P&L responsibility. Directed and designed new product, sales and marketing campaigns. Key Accomplishments: • Grew business from scratch to $5M+ in annual revenue providing outstanding service to clients such as Pfizer, Novartis, Tanger Outlets, and other large business… Show more • Built new venture from start-up to successful/profitable operation with ~15 employees. • As Owner, held full sales, business development, marketing, operations management, project management, financial and P&L responsibility. Directed and designed new product, sales and marketing campaigns. Key Accomplishments: • Grew business from scratch to $5M+ in annual revenue providing outstanding service to clients such as Pfizer, Novartis, Tanger Outlets, and other large business enterprises. • Personally drove new business and managed accounts while directing operations and managing all application/development and assessment projects; used technology software such as Base Camp and MS Project. • Leveraged strong technology and presentation skills while simplifying complex technical topics to key decision makers. Show less



Unisyn

• Advertising Services
• 1 - 100 Employee

• Director of Sales & Marketing

  • Apr 2002 - Jan 2005

  • Responsibilities were diverse and included new business sales/development, account management, marketing, team leadership, and project management (i.e. application development, assessment projects, etc.): −Managed team of 15. Cultivated relationships with Pfizer and other pharmaceutical firms. • Drove new business and managed existing relationships while training and directing cross-functional staff. Key Accomplishments: • Generated more than 90% of the company’s revenue… Show more • Responsibilities were diverse and included new business sales/development, account management, marketing, team leadership, and project management (i.e. application development, assessment projects, etc.): −Managed team of 15. Cultivated relationships with Pfizer and other pharmaceutical firms. • Drove new business and managed existing relationships while training and directing cross-functional staff. Key Accomplishments: • Generated more than 90% of the company’s revenue. Successfully managed multiple concurrent technology projects, on-time and within budget. Show less • Responsibilities were diverse and included new business sales/development, account management, marketing, team leadership, and project management (i.e. application development, assessment projects, etc.): −Managed team of 15. Cultivated relationships with Pfizer and other pharmaceutical firms. • Drove new business and managed existing relationships while training and directing cross-functional staff. Key Accomplishments: • Generated more than 90% of the company’s revenue… Show more • Responsibilities were diverse and included new business sales/development, account management, marketing, team leadership, and project management (i.e. application development, assessment projects, etc.): −Managed team of 15. Cultivated relationships with Pfizer and other pharmaceutical firms. • Drove new business and managed existing relationships while training and directing cross-functional staff. Key Accomplishments: • Generated more than 90% of the company’s revenue. Successfully managed multiple concurrent technology projects, on-time and within budget. Show less