Experience

Mobility Bathing Group Ltd.

• United Kingdom
• Manufacturing
• 1 - 100 Employee

• Regional Sales Manager

  • Mar 2023 - Present



Snowdrop Independent Living Ltd

• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee

• Regional Manager

  • Mar 2020 - Mar 2023



Richer Sounds

• Retail
• 100 - 200 Employee

• Multi site Manager

  • Nov 2017 - Aug 2019

  Brought on board by the company’s owner to oversee customer experience portfolio for 3 West Midlands stores whilst also turning around a failing prime site store. Spearhead strategic reputational enhancement, potential for expansion, and improve revenue and bottom line growth. Control all inventory, financials (budgets and payroll), bespoke and best-practice merchandising, marketing, recruitment, and manufacturer specialist on/ offsite training. ➢ Using in-depth market analysis, developed store business plan, delivering 20% YoY sales improvement. ➢ 70% upturn in efficiency – discounted/ promoted, and focused on, redundant, end of line, and open box stock. ➢ Continuously reviewed Trustpilot, realigning store to meet customer expectations – reviews from 4.6/5 to 4.9/5. ➢ New space-planning significantly enhanced product “look and feel”, and space for demonstration – 80% reduction in clearance/end of line stock. ➢ Created and delivered innovative local marketing plan based on competitor analysis – rapidly increased footfall. ➢ Fostered culture of team “buy-in” to, and pride in, results – reduced staff churn costs.



Hive Beach Cafe

• Burton Bradstock, Dorset, United Kingdom

• Multi site Manager

  • May 2015 - Nov 2017

  Stabilised the business following significant management turnover. Managed all areas of store performance and target delivery. Supervised and mentored a large team. Executed operations to maximise profitability. Oversaw staffing, store strategic operations, and established marketing and sales objectives. Fostered ethos of (sic) “pride in ourselves and a will to succeed”. ➢ Headhunted to roll out new model of customer experience by executing staff, logistical and operational developments – 40% profit increase, and promotion to General Manager of 3 restaurants, organising Group rollout. ➢ Restructured staffing profile, recruiting and training key front of house and kitchen staff. ➢ Trialled and completed a 9-month programme to deliver a full table service solution, growing staff revenue. ➢ Introduced new technologies, notably Wi-Fi hotspots, to improve the customer experience. ➢ Adopted and secured teams’ buy-in to use of an agile system, driving productivity during seasonal and meteorological changes.



Dixons Carphone

• United Kingdom
• Retail
• 700 & Above Employee

• Store Director (promoted post)

  • Sep 1987 - Apr 2015

  Managed a £24m per annum sales, 250-staff store, governing all areas of store performance and target delivery. Inspirational and leading from the front, ensured store consistently met KPIs. Surpassed target sales, profit, availability, service, and employee engagement. ➢ Often commended by senior managers for turning around under-performing stores, reducing costs and returning outlets to profitability. In 2 years, moved £8m store from bottom 10% to top 30% of region. ➢ Nominated Regional Category Manager based on consistent delivery and performance – coached peers and teams. ➢ Recognised as: 1: Region’s top performing General Manager (GM) – routinely in the company’s top 5%, as measured by the Balanced Scorecard. 2: Senior Support Manager, supporting Regional Manager (RM) in all areas of regional performance. 3: Recognised as top company trainer/ coach/ mentor on new initiatives – was the “go-to” person for training future leaders. ➢ A primary part of “Currys Forum” for 3 years, region’s representative to the Board, helping strategic corporate decision-making. ➢ Partnered with HR teams as “Corporate Fact-Finder for people, system and security related issues. ➢ Communicated corporate and store strategy and direction to all teams, helping them feel a part of its delivery. ➢ Extensively used collated data to manage stock (ordering/ held/ available/ shrinkage/ theft) and space planning – maximised off-shelf availability. ➢ Controlled all profit and loss (P&L) to operating profit line – focused on refunds, policy cancellations, customer, and stock loss – communicated all results to the teams.