Cliff Cheng

Senior Vice President Marketing at Leopard Imaging Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Fremont, California, United States, US

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Experience

    • United States
    • Automotive
    • 1 - 100 Employee
    • Senior Vice President Marketing
      • Apr 2022 - Present

      United States Embedded Vision System Specialist

    • United States
    • Semiconductors
    • 700 & Above Employee
    • Sr. Director of Solution Engineering and Technical Marketing
      • Apr 2018 - Apr 2022

      San Francisco Bay Area Responsible for driving intelligent sensing group's system solution for computer vision applications

    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Sr. Director of Marketing
      • Jan 2017 - Apr 2018

      San Francisco Bay Area Manage company's fast growing automotive market segment and a team of sr. product managers to grow business in display, ADAS, fusion camera with LiDAR and Radar, and autonomous driving.

    • Director of Marketing
      • Sep 2014 - Jan 2017

      Santa Clara, california Responsible for developing segment strategy, growth plan, new product road map, ecosystem development and promotional campaign for surveillance system, video processor, disposable medical endoscope, spectroscopy, wireless device, IOTs, AR/VR and computer vision applications. Led a team of sr. segment managers to grow each market segment

    • United States
    • Semiconductor Manufacturing
    • 1 - 100 Employee
    • Sr. Business Development and Technical Marketing
      • May 2013 - Aug 2014

      -Create and implement camera platform strategy for automotive, surveillance, and industrial markets from lensing and module to hardware platform and software.

    • Japan
    • Semiconductor Manufacturing
    • 400 - 500 Employee
    • Strategic Marketing/Product Development
      • Apr 2012 - Apr 2013

      Milpitas, California New market and new product creation. Devise HD-SDI camera SOC/multi-channel receiver end-to-end solution and H.265-based embedded SOC.

    • United States
    • Semiconductor Manufacturing
    • 1 - 100 Employee
    • Sr Segment Marketing
      • 2008 - May 2012

      Manage all surveillance and scanning product lines.

    • Segment Marketing Manager
      • 2006 - May 2012

      Manage surveillance and scanning segments.

    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Sr Product Marketing/Business Dev. Manager
      • Jul 2006 - Jun 2008

      Devise sales and marketing strategies for new business and market development. Implement go-to-market plan and make sales engagement.

    • Software Development
    • 1 - 100 Employee
    • Sr Product Manager
      • Feb 2005 - Jun 2006

      Go to market plan for enterprise software market for video analytics.

    • Sr. Product Manager
      • Feb 2004 - Nov 2004

      Managed entire Bluetooth Embedded ARM-based Audio Processor product line. Responsibilities include hardware /software application definition/planning for consumer market, product/program management, 3rd party solution partnership, OEM engagement, promotion and design win strategy. Key Accomplishments: ·Drove design wins into top consumer electronic suppliers in Asia ·Defined use cases/market requirements to roll out complete software solution ·Defined next generation Enhanced… Show more Managed entire Bluetooth Embedded ARM-based Audio Processor product line. Responsibilities include hardware /software application definition/planning for consumer market, product/program management, 3rd party solution partnership, OEM engagement, promotion and design win strategy. Key Accomplishments: ·Drove design wins into top consumer electronic suppliers in Asia ·Defined use cases/market requirements to roll out complete software solution ·Defined next generation Enhanced Data Rate, 3 Mbps, Bluetooth SOC hardware and software solution ·Produced total hardware/software form factor solutions for time-to-market adoption Show less

    • Sr Product Manager
      • Apr 2002 - Sep 2003

      Managed the company’s multimedia platform controller product line for the handheld/handset market. Defined future product roadmap and features set thru primary/secondary market research and platform/competitive analysis. Product managed and marketed existing and future products. Program managed the design, test, validation, and software development of the product line. Key Accomplishments: ·Established strategic partnership with leading image sensor manufacturers, LCD makers, OS… Show more Managed the company’s multimedia platform controller product line for the handheld/handset market. Defined future product roadmap and features set thru primary/secondary market research and platform/competitive analysis. Product managed and marketed existing and future products. Program managed the design, test, validation, and software development of the product line. Key Accomplishments: ·Established strategic partnership with leading image sensor manufacturers, LCD makers, OS, flash memory suppliers, and 3rd party software developers ·Drove design wins into top PDA and handset makers including Palm, Sony, HP, & Taiwan ODMs ·Successfully launched two products in one year ·Effectively program managed the product line from testing, validation, and software development to production in less than one quarter ·Drove the adoption of emerging industry standards like MPEG 4, H.264, Mega Pixel JPEG, SDIO, USB OTG into future product line Show less

    • Software Development
    • 1 - 100 Employee
    • Sr Program Manager
      • Jun 2000 - Oct 2001

      Managed data center enterprise software services from feasibility to production. Led cross-functional technical team for new PKI service design. Responsibilities included project management, RFP/RFQ process, applications installation, cost control, 3rd party hardware/software evaluation, resource management, architecture review & training for the data center staff and ValiCert Affiliates. Key Accomplishments: ·Successfully launched and deployed PKI-based Digital Receipt and… Show more Managed data center enterprise software services from feasibility to production. Led cross-functional technical team for new PKI service design. Responsibilities included project management, RFP/RFQ process, applications installation, cost control, 3rd party hardware/software evaluation, resource management, architecture review & training for the data center staff and ValiCert Affiliates. Key Accomplishments: ·Successfully launched and deployed PKI-based Digital Receipt and Document Authority Managed Service at ValiCert secured data center ·Designed and implemented service cost model for RFP/RFQ process ·Established process to manage customer relationships, requirements, and product enhancements as an integral part of the business operation Show less

    • United States
    • Semiconductor Manufacturing
    • 700 & Above Employee
    • Sr. Product Manager
      • 1989 - 2000

      Managed Intel Mobile Processor product lines. Primary responsibilities included forecasting worldwide mobile processors, developing product roadmap, & pricing. Other duties included Bluetooth initiative, MRD, customer communication, product segmentation, manufacturing trade-off analysis, product end-of-life plans, product conversion, revenue maximization, & sampling plans.

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