Cassidy Holley

Lifecycle Marketing Coordinator at Tinuiti
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Lifecycle Marketing Coordinator
      • Aug 2020 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Social Media & Email Marketing Specialist
      • Feb 2019 - Jul 2020

      Focus on generating sales and customer interaction with the Hip eCommerce brand, by using email marketing and social media campaigns along with data analytics Accomplishments -Generated and submitted weekly reports outlining progress against KPI objectives -Monitored data and made adjustments to marketing campaigns resulting in a 10% month over month increase in program revenue -Customized and lead new hire training to cater to individual learning styles -Oversaw proofreading and approval of all team marketing materials -Developed campaigns, branding, graphic materials, and specific marketing strategies for over 100 clients -Spearheaded the development of social media presence on Facebook, Youtube, and Instagram garnering a following of 1.4K -Built a social media calendar, which included scheduling posts, marketing campaigns, and email blasts -Produced informative and engaging video content for social media platforms

    • United States
    • Restaurants
    • 700 & Above Employee
    • Marketing Intern
      • Aug 2018 - Jan 2019

      Goal of raising overall awareness of the brand in the Farmville area as well as increase interaction with the target market of university students specifically ACCOMPLISHMENTS -Established and operated social media accounts as well as generated a strong student following for these accounts -Directly marketed to visiting sports teams through a store email resulting in large orders throughout the semester -Coordinated the approval and distribution of coupons to student housing -Managed a self-created month long competition between student organizations to determine which could order the most product -Two record weeks were set during my time at the store-one corresponding with the final week of the University competition

Education

  • Longwood University
    Bachelor of Business Administration - BBA, Marketing/Management

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