Clemence Leveau-Vallier
Head Of Marketing at Arrive- Claim this Profile
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Bio
Xania Khan (She/Her)
Clem is a true advocate of the customer journey and forging strong client relationships. Through her passion, she ensures that her marketing strategies are carefully executed to nurture, engage and increase brand awareness. She methodically approaches all projects with a sharp mind as it relates to customer engagement, product marketing, integrated marketing campaigns and how it correlates with overall growth and UX. Clem and I collaborated on countless initiatives during our tenure at Carrot Rewards and collaborating with her was an absolute pleasure.
Claire Stosskopf
Working with Clémence was a great pleasure. She is a hard working and confident marketeer with lots of creativity. She is a self-driven person with the ability to quickly organize and deliver. I'm confident she will bring a lot to the Canadian marketing team.
Xania Khan (She/Her)
Clem is a true advocate of the customer journey and forging strong client relationships. Through her passion, she ensures that her marketing strategies are carefully executed to nurture, engage and increase brand awareness. She methodically approaches all projects with a sharp mind as it relates to customer engagement, product marketing, integrated marketing campaigns and how it correlates with overall growth and UX. Clem and I collaborated on countless initiatives during our tenure at Carrot Rewards and collaborating with her was an absolute pleasure.
Claire Stosskopf
Working with Clémence was a great pleasure. She is a hard working and confident marketeer with lots of creativity. She is a self-driven person with the ability to quickly organize and deliver. I'm confident she will bring a lot to the Canadian marketing team.
Xania Khan (She/Her)
Clem is a true advocate of the customer journey and forging strong client relationships. Through her passion, she ensures that her marketing strategies are carefully executed to nurture, engage and increase brand awareness. She methodically approaches all projects with a sharp mind as it relates to customer engagement, product marketing, integrated marketing campaigns and how it correlates with overall growth and UX. Clem and I collaborated on countless initiatives during our tenure at Carrot Rewards and collaborating with her was an absolute pleasure.
Claire Stosskopf
Working with Clémence was a great pleasure. She is a hard working and confident marketeer with lots of creativity. She is a self-driven person with the ability to quickly organize and deliver. I'm confident she will bring a lot to the Canadian marketing team.
Xania Khan (She/Her)
Clem is a true advocate of the customer journey and forging strong client relationships. Through her passion, she ensures that her marketing strategies are carefully executed to nurture, engage and increase brand awareness. She methodically approaches all projects with a sharp mind as it relates to customer engagement, product marketing, integrated marketing campaigns and how it correlates with overall growth and UX. Clem and I collaborated on countless initiatives during our tenure at Carrot Rewards and collaborating with her was an absolute pleasure.
Claire Stosskopf
Working with Clémence was a great pleasure. She is a hard working and confident marketeer with lots of creativity. She is a self-driven person with the ability to quickly organize and deliver. I'm confident she will bring a lot to the Canadian marketing team.
Experience
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Arrive
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Canada
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Consumer Services
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1 - 100 Employee
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Head Of Marketing
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Feb 2020 - Present
- Created and implemented content strategy, growing monthly organic traffic 12x in 2 years, through the publications of 450+ articles, videos, social posts - Generated 6-10k monthly prospects through gated content strategy (guides, tools, webinars) - Implemented nurturing strategy to best convert prospects into leads during key window of opportunity for landing newcomers - Generated 71k downloads of the Arrive app for newcomers via earned & paid campaigns and cross selling opportunities, at CPA under $4 - Developed meaningful internal & external partnerships to maximize impact of resources
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Carrot Rewards
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Canada
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Advertising Services
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Marketing and Communications Manager
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Oct 2016 - Jun 2019
- Grew Carrot Rewards user base from 100k to 1M+ through referrals, partner marketing, and other growth hacking techniques, with little-to-no marketing budget - Continually engaged userbase to maintain 50% MAU though seasonal campaigns and contests, and monthly newsletter - Implemented attribution tracking, email automation, KPI metrics tracking - Launched new features, new partners, and new regions - Led website overhaul and launched blog - Built strong relationships with partner ecosystem - Strong internal advocate for user experience
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Ooka Island Inc.
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Canada
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E-learning
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1 - 100 Employee
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User Acquisition Manager
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Apr 2015 - Oct 2016
Launched new versions of Ooka Island application. Implemented CRM, MAS, and email campaigns Implemented KPI metrics tracking Generated leads through Digital Advertising and retargeting campaigns Converted leads into paying customers through in-app notifications and email campaigns Used content marketing to engage leads, customers, and generate referrals Launched new versions of Ooka Island application. Implemented CRM, MAS, and email campaigns Implemented KPI metrics tracking Generated leads through Digital Advertising and retargeting campaigns Converted leads into paying customers through in-app notifications and email campaigns Used content marketing to engage leads, customers, and generate referrals
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Nulogy
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Canada
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Software Development
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1 - 100 Employee
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Marketing Manager
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Apr 2013 - Feb 2015
− Elaboration and implementation of marketing plan and budget − Lead Generation through • Direct Mail campaigns • Digital Advertising and retargeting • Affiliate marketing campaigns • Presence at strategic international tradeshows and conferences - Redesign of corporate and product websites, and various landing pages - Hired and Managed Content Marketing Manager − Elaboration and implementation of marketing plan and budget − Lead Generation through • Direct Mail campaigns • Digital Advertising and retargeting • Affiliate marketing campaigns • Presence at strategic international tradeshows and conferences - Redesign of corporate and product websites, and various landing pages - Hired and Managed Content Marketing Manager
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Google
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United States
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Software Development
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700 & Above Employee
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Product Marketing Manager
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Oct 2012 - Apr 2013
Managing the Google Engage for Agencies program for the Canadian market: - Acquisition of new Canadian and American agencies into program - Engaging partner agencies, to drive AdWords acquisition and revenue Managing the Google Engage for Agencies program for the Canadian market: - Acquisition of new Canadian and American agencies into program - Engaging partner agencies, to drive AdWords acquisition and revenue
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Google
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United States
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Software Development
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700 & Above Employee
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Product Marketing Manager (AdWords)
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Jun 2006 - Oct 2010
Ran outreach campaign to acquire SMB advertisers: - Online and offline advertising - Direct mail and email Coordinated all cross sell campaigns for EMEA Signed several co-marketing partnerships Coordinated AdWords Academy agency trainings in 7 cities Ran Search advertising campaigns (advanced AdWords GAP certification)) Multiplied quarterly acquisitions by 4 in 3 years Ran outreach campaign to acquire SMB advertisers: - Online and offline advertising - Direct mail and email Coordinated all cross sell campaigns for EMEA Signed several co-marketing partnerships Coordinated AdWords Academy agency trainings in 7 cities Ran Search advertising campaigns (advanced AdWords GAP certification)) Multiplied quarterly acquisitions by 4 in 3 years
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Education
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2003 - 2006
ESCP Europe
Master's, International Management
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