Experience

Numberly

• France
• Advertising Services
• 300 - 400 Employee

• Digital Marketing & Campaign Manager

  • Jan 2021 - Present

  Working within the CRM team of Carrefour France. ✤ Support online and offline sales and promotions through all channels. ✤ Coordinate the strategic and operational implementation of omnichannel CRM campaigns. ✤ Development of trigger, and tactic campaigns (email + SMS + Push + inapp + mailing) ✤ Campaigns to acquire new e-commerce customers and to support Carrefour services and e-commerce partners ✤ Using data to personalized customer communication ✤ Reportings and analysis

• Digital Marketing Assistant

  • Jul 2020 - Dec 2020

  Paris, Ile-de-France, France ✤ Operational campaigns’ implementation for Air France (brief, html integration, targeting, routing) ✤ Data Catching Campaign ✤ Helped clients in the luxury sector for their html integration ✤ Media Trading : reports and campaigns’ optimization on Facebook Business Manager ✤ Performance monitoring, analysis of KPIs, dashboard development, and recommendations ✤ Benchmark and client's advices ✤ Use of CRM tools: IBM Unica, Watson Campaign Automation (WCA), Google… Show more ✤ Operational campaigns’ implementation for Air France (brief, html integration, targeting, routing) ✤ Data Catching Campaign ✤ Helped clients in the luxury sector for their html integration ✤ Media Trading : reports and campaigns’ optimization on Facebook Business Manager ✤ Performance monitoring, analysis of KPIs, dashboard development, and recommendations ✤ Benchmark and client's advices ✤ Use of CRM tools: IBM Unica, Watson Campaign Automation (WCA), Google Analytics, Adobe Campaign, Chaos



NAOS (Bioderma - Institut Esthederm - Etat Pur)

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Project Manager Assistant (CRM & Digital)

  • Jul 2018 - Aug 2018

  Paris Area, France ✤ E-commerce site maintenance ✤ Social Network: Creation of summer quizzes on Facebook with Nukesuite. ✤ Emailing: Designing of newsletters for different products with Wewmanager. ✤ Use of Magento to control orders, turnover… ✤ Writing of articles about new products. ✤ Translation of the new website in English, and translations of articles. ✤ Benchmark: online gift card, brand community, error 404 to help improving their website. ✤ Brief to agency