Co-Owner

• Jul 2022 - Present

NOS MARQUES PROPRES Teatower, thés et infusions belges (production Belge) BEBIO, produits de soin et d'hygiène biologiques pour bébés et enfants (production Européenne) - www.bebio.be Vita Verde, produits de soin et cosmétiques naturels (production Européenne) - www.vitaverde.be Féminine Intimate, produits d'hygiène féminine naturels - www.feminine-intimate.com NOS SITES E-COMMERCE www.sebio.be www.petitzebre.be www.teatower.com www.mynutty.be NOS MARQUES PROPRES Teatower, thés et infusions belges (production Belge) BEBIO, produits de soin et d'hygiène biologiques pour bébés et enfants (production Européenne) - www.bebio.be Vita Verde, produits de soin et cosmétiques naturels (production Européenne) - www.vitaverde.be Féminine Intimate, produits d'hygiène féminine naturels - www.feminine-intimate.com NOS SITES E-COMMERCE www.sebio.be www.petitzebre.be www.teatower.com www.mynutty.be

Consultant | Business Developement (sales & marketing)

• Jul 2020 - Present

Marketing & Communication Manager

• Apr 2019 - Jul 2020

- Definition of the editorial calendar and developpement of a content marketing strategy - Content creation and copywriting - Deployment of the brand universe - Yearly definition of the marketing strategy and budget - Deployment, monitoring and adjustment of the resources needed to implement this strategy - Management and continuous improvement of internal marketing tools (social networks, newsletters, etc...) - Coordination of external partners (digital agencies, paid marketing...) - KPIs monitoring & reporting - Definition of the commercial calendar and coordination of all promotional actions, online and offline - Choice and coordination of sponsorship projects - Organization and coordination of the photo shootings for each new collection Show less

Distributors Project Specialist

• Apr 2017 - Apr 2019

- Defined the Group Distributors strategy together with the Artisans & Distributors Group Channel Director, aiming at strengthening our indirect route to market and supporting the local Business Development teams. > Insure strong collaborations by selecting the right distributors. > Allow business growth by implementing a Preferred Distributor model. > Support the countries in implementing the approach by providing ready-to-use tools. - Leading various projects for the Channel Ex: Customer Mapping project - selection of a global solution to map our different markets: identification of prospects, calcul of penetration, evaluation of market potential. Show less

E-Commerce Project Specialist

• May 2016 - Apr 2017

Lead e-Commerce projects (POCs and pilots) at Group level, focusing on solutions to support our indirect route-to-market. Example:> Solution to gather and analyze the Selling Out Data of our distributors. Goal: have visibility on the market and understand customer behaviors, build analyses and reports to identify risks and opportunities, use this business knowledge to shape a more collaborative relationship with our Partners. Process of the projects:- Identify a digital / e-commerce opportunity to either drive the sales or improve efficiency:- Analyze (market research, business plan, recommendation); - Build a pilot version;- Select a country and run the pilot;- If it is a success, roll out in other countries. Show less

Digital Marketing & e-Commerce Assistant

• Jul 2015 - Dec 2015

Digital Marketing, e-Commerce and CRM departments for Clarins Fragrance Group (Thierry Mugler, Azzaro, Swarovski, Porsche Design and David Yurman): - Digital Marketing: social media, and e- retailers - e-Commerce: animation of the webshop, newsletters, promotions, sales reports - CRM: loyalty program to develop a close relationship with our customers Tasks: - Analyzing on a daily basis the visibility of the brands on e-retailers. - Summarizing e-retailers activities on a monthly basis. - Assisting on creation of Email Blasts, Banners for the website, mailers visuals, etc... - Helping on creation of online exclusive sets (putting together elements, creating reference numbers, drafting project briefs...). - Animating the Facebook e-com tab on the Thierry Mugler Facebook page in order to boost sales. - Assisting on the social media calendar on a monthly basis to recap all activities and track fanbase. - Helping on the creation of the mailers to Circle members. Show less

Experiential Marketing & Events Assistant

• Jan 2015 - Jul 2015

Events Management: - Conceptualized, drafted and developed experiential and brand activations proposals - Acted as liaison with all vendors and talents. - Followed up on the project development, from idea to day-of execution. Clients included: Hublot (with PSG), Universal, Instinet, etc. Marketing: - Developed a marketing plan along with a business development strategy. - Developed social media strategies. - Developed a business plan for a new business opportunity. Events Management: - Conceptualized, drafted and developed experiential and brand activations proposals - Acted as liaison with all vendors and talents. - Followed up on the project development, from idea to day-of execution. Clients included: Hublot (with PSG), Universal, Instinet, etc. Marketing: - Developed a marketing plan along with a business development strategy. - Developed social media strategies. - Developed a business plan for a new business opportunity.