Consultante en Communication Marketing chez Flying Blue Air France

• Apr 2023 - Present

Digital communication specialist

• Aug 2022 - Mar 2023

Corporate Communication at Pernod Ricard Headquarters -Set up adoption plan of the global intranet & dashboard for all affiliates of the group -Building HQ internal communication governance in collaboration with IT -Digital evangelization towards communication managers (performance follow up..) Managing a Consultant Corporate Communication at Pernod Ricard Headquarters -Set up adoption plan of the global intranet & dashboard for all affiliates of the group -Building HQ internal communication governance in collaboration with IT -Digital evangelization towards communication managers (performance follow up..) Managing a Consultant

Digital Communication PM

• Feb 2017 - Sep 2021

Set the digital strategy for Purina® & range brands across our main levers : websites, e-CRM & social media. Implement the best practices trough a full collaboration with EMENA team & local agencies & local Marketing teams while respecting guidelines. Follow up of the redesign of Purina hub by coordinating all stakeholders (Marketing, IT, Analytics, Content…) Digital budget follow-up ** - Website / SEO : Supervising websites rollout and maintenance with Central team for local Marketing BM. Coordinate with IT on tagging, follow our traffic performance on GA + Improving our share of voice in organic search according to our strategy of keywords. - E-CRM : Monitoring results on our e-mailing activations. Optimize our database performance through operations all year long (inactive, qualification, lifecycle). - Social Media/ E-influence : Support marketing teams in their social media campaigns (briefings & reportings) Show less

Chef de projet e-CRM marketing relationnel

• Jan 2015 - Jan 2017

2015 - In charge of Mondelez and JDE brands animation for the leader in FMCG loyalty program. Recommendations to the client in order to engage the community (sampling, quizz, cooking). 2016 - In charge of premium loyalty program of Carrefour, Club PASS. Strategic recommendations & operational actions (newsletters & leaflets). 2015 - In charge of Mondelez and JDE brands animation for the leader in FMCG loyalty program. Recommendations to the client in order to engage the community (sampling, quizz, cooking). 2016 - In charge of premium loyalty program of Carrefour, Club PASS. Strategic recommendations & operational actions (newsletters & leaflets).

Chef de projet Web

• Jul 2014 - Dec 2014

- Rollout of the new version of the Ecommerce B2C site. Coordinate with Headquarters & local team on content and UX. Follow up of QA and UAT. - Increase the cart value and improve UX by personalizing the shopping funnel and using data insights. - Rollout of the new version of the Ecommerce B2C site. Coordinate with Headquarters & local team on content and UX. Follow up of QA and UAT. - Increase the cart value and improve UX by personalizing the shopping funnel and using data insights.

Chef de projet Web junior

• Jan 2012 - Dec 2013

2012 - Implementing a roadmap for CANAL+ B2B2C platform (E-crm strategy: emailing and sms implementation). 2013 - Digital consulting for several clients (Leroy merlin, Sony, Disney...) for various topics: E reputation, employer brand… 2012 - Implementing a roadmap for CANAL+ B2B2C platform (E-crm strategy: emailing and sms implementation). 2013 - Digital consulting for several clients (Leroy merlin, Sony, Disney...) for various topics: E reputation, employer brand…

Stagiaire marketing social media

• Oct 2010 - Oct 2011

- Evangélisation des techniques SMO (social media optimization) auprès des équipes Orange (chefs produits, ingénieurs...) afin d'améliorer l'audience sur les plateformes digitales (desk, mobile et app) - Accompagnement des équipes Orange (Fr, Uk, Espagne) pour la mise en place de ces leviers d'optimisation - Identification des influenceurs, prise de paroles bloggeurs, pertinence et analyse des retombées sur le web - Veille et benchmark des best practices - Evangélisation des techniques SMO (social media optimization) auprès des équipes Orange (chefs produits, ingénieurs...) afin d'améliorer l'audience sur les plateformes digitales (desk, mobile et app) - Accompagnement des équipes Orange (Fr, Uk, Espagne) pour la mise en place de ces leviers d'optimisation - Identification des influenceurs, prise de paroles bloggeurs, pertinence et analyse des retombées sur le web - Veille et benchmark des best practices

Stagiaire assistant marketing

• Apr 2010 - Sep 2010

- mise à jour du catalogue (acceptation des produits selon les marques, les tendances et la demande clients) - suivi des commandes (réception produits, contrôle qualité) - recherche d'influenceuses pour promouvoir la plateforme - mise en place de jeux concours mode pour fidéliser la clientèle - animation de la page Facebook - mise à jour du catalogue (acceptation des produits selon les marques, les tendances et la demande clients) - suivi des commandes (réception produits, contrôle qualité) - recherche d'influenceuses pour promouvoir la plateforme - mise en place de jeux concours mode pour fidéliser la clientèle - animation de la page Facebook