Senior Director, Client Success

• Sep 2022 - Present

Director of Client Success

• Nov 2021 - Sep 2022

Oversee success of Propllr's PR client portfolio and manage the client success department.- Maintain high PR client retention rate- Created and oversee PR planning and reporting processes and execution- Created and oversee promotion/performance criteria for media relations and client success departments- Rolled out Asana to client success and media relations departments, create processes for how our work gets done, train departments on how to use Asana- Manage and oversee agency processes/workflows in Asana and Google drive/sheets/docs- Draft media talking points/messaging for C-suite/executive clients, and provide media training- Draft and secure high profile, industry, and local award and speaking nominations including: Fast Company Best Workplaces for Innovators, Fast Company Innovation By Design, Inc. Best Workplaces, Stevie's American Business Awards + International Business Awards, Chicago Innovation Awards, Reuters events, and more- Draft press releases, Q+As, blog posts, and other written materials as needed

Director Of Media Relations

• Jun 2021 - Nov 2021

Oversee Propllr's PR client portfolio and manage the media relations team.

Director

• Sep 2020 - Nov 2021

Senior Media Relations Manager

• Dec 2019 - Sep 2020

Manage Propllr team members.

Media Relations Manager

• Mar 2019 - Dec 2019

Appointed to Propllr senior leadership team in November 2019, consisting of directors and CEO.

Media Relations Associate

• Sep 2018 - Mar 2019

I help the nation’s coolest startups tell their story, including:- Tillable- ServerCentral Turing Group- SafetyNet- CognosHR- Cubii- InterOptic- Wyzant- Kin- Avail- Narrative Science

Partnerships Coordinator / Marketing Manager

• Jul 2017 - Jun 2018

As the Partnerships Coordinator, I planned all B2C and B2B marketing strategies and oversaw their tactical implementation.Responsibilities:Advertising; email marketing; direct mail; copywriting; managed marketing activities with partners, agencies and consultants; graphic design; media relations; event planning; produced white papers; produced podcast; tracked and analyzed web traffic and conversions in Google Analytics; tracked and analyzed results of all marketing programs; content strategy; and created SEO-optimized blog content.Achievements: 1) Worked directly with CEO to build and execute against the marketing plan and marketing budget. I tracked, analyzed, and reported results of all marketing programs.2) Produced monthly one-hour live podcast. Increased average registration by +188% and average attendance by +228% over one year. 3) Led strategy and wrote copy for promotional email campaign for the Black Friday weekend, resulting in an increase in sales of +12% versus the previous year. 4) Produced monthly SEO-optimized content for the Black Spectacles blog including interviews, Q+A, top tips, listicles, and study guides.5) Managed digital agency to improve Black Spectacles’ SEO presence. 6) Produced a white paper, How To Get A Job In Architecture, and successfully pitched it to ArchDaily, the most popular architecture news outlet in the world with 13.6M+ monthly readers.7) Planned company’s presence at architecture conferences, speaking in skills development workshops when possible. I supplied the sales team with at least 50 leads – one month’s worth – per event.8) Planned company’s presence at A’18, the world’s largest architectural trade show, for the first time in company history, resulting in 950 leads captured – three months’ worth. The CEO purchased a booth space for the next year’s trade show while still at the show. 9) Managed email marketing. Grew number of email list contacts by +100% over one year.

Assistant Account Executive

• May 2017 - Jul 2017

Account Coordinator

• Apr 2016 - Apr 2017

Responsibilities:Media relations; managed influencer programs; direct mail; tracked and analyzed campaign results; event planning; copywriting; managed interns; reviewed decks and other marketing assets to ensure they were consistent with brand voice; created media lists; drafted updates for clients; contributed in weekly brainstorms; and supported Bass Pro, Kleenex, Cottonelle, General Mills (Larabar and Cinnamon Toast Crunch), Serta, Viva Towels, and Smuckers (Cafe Bustelo) accounts.Achievements:1) Successfully managed a $100K social media influencer program; I drafted briefs and tracked and analyzed program results. Due to the success, a managing partner on the account asked me to create a case study highlighting results and best practices.2) Secured placements for clients in high readership news outlets, including Refinery29, Huffington Post, Parents Magazine, and numerous local market broadcast and radio outlets.3) After three months without media coverage, I gained first big win for our DeVry University team by securing interview in Huffington Post for a DeVry professor. 4) Ensured content aligned with brand voice and campaign objectives by reviewing and providing input on decks, creative ideas, copy, pitches, and other work from team members and junior staff.

Consumer Public Relations Intern

• Jan 2016 - Apr 2016

Responsibilities:Media relations; created media lists; tracked and analyzed monthly media presence for respective accounts; assisted with creation of marketing assets as needed for clients; and supported Bud Light, Cherry Marketing Institute, Milk, and Mars Petcare accounts.Achievements:1) Analyzed monthly media presence for client accounts Bud Light and Cherry Marketing Institute through detailed end-of-month media coverage reports.2) By raising my hand to take on projects outside of general intern responsibilities and executing projects at a high level, I earned performance honors out of 25 other interns within four weeks of start date. 3) By volunteering to learn new skills and take on new projects, my supervisor noted that I was exceeding expectations in both my 30-day performance review and midpoint performance review.

Intern- Mayor's Office of Press and Communication

• Jun 2014 - Aug 2014

Responsibilities:1) Used TV Eyes software to monitor, compile and distribute media clips from Chicago news stations concerning Mayor Rahm Emanuel and the city of Chicago.2) Translated and distributed Spanish language media to press team.3) Attended city events with Mayor Emanuel and press team.4) Transcribed audio clips of Mayor Emanuel from significant city events.5) Answered and addressed multiple phone calls per day to the mayor’s press office. Responsibilities:1) Used TV Eyes software to monitor, compile and distribute media clips from Chicago news stations concerning Mayor Rahm Emanuel and the city of Chicago.2) Translated and distributed Spanish language media to press team.3) Attended city events with Mayor Emanuel and press team.4) Transcribed audio clips of Mayor Emanuel from significant city events.5) Answered and addressed multiple phone calls per day to the mayor’s press office.