Client Director

• Oct 2022 - Present

Director Of Development

• Jun 2020 - Oct 2022

• Developed and implemented growth plans for the digital education programs "Teachers in Online" and "Tech Generation," and also for the digital development program for SMEs called "IMMOnline" • Developed the growth campaigns from conception to execution for immediate and long-term efficiency • Strategically optimized the conversion rate, as well as the customer experience for medium and long term results • Successfully established and maintained long-term collaborations with strategic partners such as local authorities and non-governmental organizations • Formed strategic partnerships with companies such as BRD, Pentalog, ATOS, Siemens, Bearing Point, OMV Petrom, BCR • Successfully implemented the "Teachers in online" program in the Bucharest region in partnership with Bucharest City Hall • Elaborated and managed programs, such as “Tech Generation” in association with the city halls of Oradea, Alba-Iulia, Piatra-Neamt, Iasi, Pitesti, Sighisoara and also with Vrancea County Council • Assisted the digitalization task force of the "A Voice for Education" project with the creation of policies related to the digitalization of education Show less

Co-founder

• Oct 2019 - Jul 2020

• Act as a strategic partner by developing and implementing the company’s plans and programs. • Analyze and make recommendation on the impact of long range growth initiatives, planning, and introduction of new strategies and regulatory actions. • Create, improve, implement and enforce policies and procedures of the organization that will improve operational and financial effectiveness of the company. • Provide expert financial guidance and advice to others within executive leadership. • Provide strategic input and leadership on decision making issues affecting the organization; specifically relating to the evaluation of potential mergers, acquisitions or partnerships. • Act as a strategic advisor and consultant offering expert advice on contracts, negotiations or business deals that the corporation may enter into. • Evaluate company’s financial, operational, and sales and marketing structures to plan for continual improvements and a continual increase of operating efficiencies. • Mentor and interact with members of staff at all levels to foster growth and encourage development among senior executive team and all members of staff. Show less

Operations Manager

• Sep 2017 - Apr 2020

• Created online special projects for major clients such as Netflix, HBO, Desperados, and Coca-Cola • Worked with the technical team to develop CRM and SFA software for significant accounts including Vel Pitar and Tradeville • Achieved a 20% increase in the success rate of clients' campaigns • Determined the demands of the customer based on their present goals and marketing strategy • I oversaw a team of 20 sales, marketing, and software development experts • Created online special projects for major clients such as Netflix, HBO, Desperados, and Coca-Cola • Worked with the technical team to develop CRM and SFA software for significant accounts including Vel Pitar and Tradeville • Achieved a 20% increase in the success rate of clients' campaigns • Determined the demands of the customer based on their present goals and marketing strategy • I oversaw a team of 20 sales, marketing, and software development experts

Head Of Marketing

• Nov 2017 - May 2018

• Planned and executed a marketing strategy for the organization and for new and existing products or services • Oversaw the implementation of the marketing strategy • Develop a brand strategy • Set and administer marketing budget • Create and manage a calendar of events such as webinars, conferences and thought leadership contributions • Guide the day-to-day activities of the marketing team and marketing manager • Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary • Provided tools and materials to enable the sales team to function effectively • Managed and refined the organization's social media presence • Managed and measured marketing campaign costs • Report on the effectiveness of marketing campaigns using pre-determined KPIs • Utilized data for marketing campaigns, interrogating the organization's databases and external data • Identified new business opportunities • Conducted market research studies Show less

Sales Director

• Jan 2017 - Aug 2017

• Exceeded monthly sales targets by more than 20% • Generated monthly income of more than 150 000 euros • Trained and oversaw a team of 5 sales professionals to achieve the desired outcomes • Monitored the outcomes in terms of quality and quantity ▪ Planned and created tailored sales tactics, securing significant accounts such as Endava, Emag, and Ortec CEE ▪ Introduced creative tactics to team members in order to develop successful sales strategy • Exceeded monthly sales targets by more than 20% • Generated monthly income of more than 150 000 euros • Trained and oversaw a team of 5 sales professionals to achieve the desired outcomes • Monitored the outcomes in terms of quality and quantity ▪ Planned and created tailored sales tactics, securing significant accounts such as Endava, Emag, and Ortec CEE ▪ Introduced creative tactics to team members in order to develop successful sales strategy

Sales Director

• Dec 2012 - Dec 2016

▪ Developed the sales policy▪ Following market and competition analyses, i have developed efficient tactics to pursue new markets▪ Developed and implemented systems for planning, reporting, and control▪ Managed and instructed a group of over 15 sales people▪ Achieved agreements with key clients like Boiron, Chicco, and Disney▪ Maintained a client retention rate of more than 70%▪ Exceeded annual sales targets by over 20%▪ Secured over 200 direct customers / month, reaching a revenue of 120k eur / month▪ Achieved ambitious sales targets, put implementation methods into place, and created market entrance plans to take advantage of every income opportunity▪ Recruited and trained over 25 new team members Show less

Scrum Master

• Jan 2012 - Nov 2012

▪ Improved internal and external communication, as well as execution processes within the technical department▪ Coordinated and facilitated daily meetings, sprinting, launch planning, demonstrations, reviews, retrospectives, and Jira project planning sessions▪ Provided support to foster a positive attitude and trained the teams on Agile methods

Sales Manager

• Feb 2009 - Nov 2012

▪ Created unique online projects (customized concepts based on the requirements of the customer) on a variety of websites, including Ziare.com, Ele.ro, Copilul.ro, 4tuning.ro, and Sfatulmedicului.ro, and oversaw their execution.▪ Campaign tracking, leveraging web analytics and KPIs to optimize sales performance▪ Optimized customer attraction and integration methods by improving the sales process▪ Following market research, I developed efficient techniques for targeting new markets▪ Implemented a CRM and ERP solution to reorganize and enhance lead handling Show less

Marketing Coordinator

• Nov 2007 - Feb 2009

▪ Continuously created, implemented, and optimized the online marketing strategy and particular online marketing campaigns for the company's activities▪ Assured strategic agreement, documentation, and comprehension between teams and the final client▪ Enhanced the development of qualified leads using both online and offline channel marketing▪ Partnerships: Established and kept a solid rapport with important partners to take advantage of marketing possibilities and maximize brand effect▪ Content plan: I developed a content strategy aimed at attracting new visitors and retaining existing ones Show less

Account Executive

• Mar 2007 - Nov 2007

▪ Managed digital traffic generation channels, such as SEO, blogger outreach, social media, email marketing, and online ads (search, display, and social) ▪ Improved campaigns, above-average conversion rates, good ROIs, and targets for acquiring new clients ▪ Implemented marketing automation ▪ Managed digital traffic generation channels, such as SEO, blogger outreach, social media, email marketing, and online ads (search, display, and social) ▪ Improved campaigns, above-average conversion rates, good ROIs, and targets for acquiring new clients ▪ Implemented marketing automation