Experience

Undo – Natural Meditation

• Estonia
• Wellness and Fitness Services
• 1 - 100 Employee

• Lead Product Manager

  • Jun 2021 - Present

  - I lead a cross-functional team to build Undo greenfield mobile Android & iOS apps, perform prototype testing - Product Market Fit framework that effectively transformed Undo MVP into a mature product enjoyed by 5000 users - Build user segmentation to focus on improving retention and engagement for core and power users - Discover problems to solve, and validate hypotheses with multiple techniques: interviews, surveys, and product tests. - Pivot company strategy based on PMF… Show more - I lead a cross-functional team to build Undo greenfield mobile Android & iOS apps, perform prototype testing - Product Market Fit framework that effectively transformed Undo MVP into a mature product enjoyed by 5000 users - Build user segmentation to focus on improving retention and engagement for core and power users - Discover problems to solve, and validate hypotheses with multiple techniques: interviews, surveys, and product tests. - Pivot company strategy based on PMF discovery and validation activities - Successfully built a Growth Strategy, achieving a 22% increase in acquisition, 44% in engagement, and 31% in retention. - The growth strategy encompasses two pivotal growth models: an acquisition loop and a habit loop. - Increase LTV from 3 months to 6 months, accelerate payback period to 3 months from 5 months - I orchestrated a new monetization and pricing structure for websites and Undo app. Successfully increasing revenue by 13% Show less



Rubrikk Group AS

• Norway
• Internet Publishing
• 1 - 100 Employee

• Lead Product Manager

  • Aug 2019 - Jul 2021

  Cluj Napoca - Initiate and govern a product-centric team, redefining ways of working - Led a roadmap for a team of 25 devs, on a global portal active in 20 countries, with 50 million monthly visitors. - Launch portal in 5 new countries, and nurture visitors momentum from 0 to 15M monthly visitors - Successfully launched 3 newspaper partnerships with more than 100M monthly visits: News Now, El Mundo, and Libero Annunci - Build a SEO tool to autogenerate keywords that contribute to a 12% monthly… Show more - Initiate and govern a product-centric team, redefining ways of working - Led a roadmap for a team of 25 devs, on a global portal active in 20 countries, with 50 million monthly visitors. - Launch portal in 5 new countries, and nurture visitors momentum from 0 to 15M monthly visitors - Successfully launched 3 newspaper partnerships with more than 100M monthly visits: News Now, El Mundo, and Libero Annunci - Build a SEO tool to autogenerate keywords that contribute to a 12% monthly traffic increase - Leverage machine learning and millions of data points when creating Car Calculator and Property Calculator to support users in decision-making and increase time on the portal by 8% - Build a Single Ad Page that could be used by sales as a negotiation stick and increase business ARR by 15% - Perform multiple A/B tests, slow rollout, and after-launch monitoring Show less



Frequentis

• Austria
• IT Services and IT Consulting
• 700 & Above Employee

• Product Owner

  • Jun 2018 - Jul 2019

  Cluj Napoca - Led 2 cross-functional teams that contributed to LifeX Public Emergency Safety solution. - Work directly with other product owners, system engineers, developers, and testers - Translate Product Strategy into a tangible Roadmap - Conduct product workshops with the dev team - Work closely with Product Management to align on the vision, backlog, and product roadmap



SAP Customer Experience

• United States
• Software Development
• 500 - 600 Employee

• Product Manager

  • Jan 2016 - Sep 2017

  Cluj Napoca - Mobilized efforts of Android and iOS teams to deliver new features supporting the acquisition of enterprise customers - Catalyze efforts in the growth of subscriptions from 100 in 2015 to more than 3000 by 2017 - Playing a pivotal role in increasing the ARR from $5 million to $30 million - Rollout numerous enterprise clients each contributing over 1 million euros in ARR - Validate requirements with internal stakeholders and B2B customers - Coordinate the redesign of both… Show more - Mobilized efforts of Android and iOS teams to deliver new features supporting the acquisition of enterprise customers - Catalyze efforts in the growth of subscriptions from 100 in 2015 to more than 3000 by 2017 - Playing a pivotal role in increasing the ARR from $5 million to $30 million - Rollout numerous enterprise clients each contributing over 1 million euros in ARR - Validate requirements with internal stakeholders and B2B customers - Coordinate the redesign of both Android and iOS platforms

• Android Project Lead

  • Sep 2014 - Dec 2015

  Cluj Napoca - Build and lead from the ground up a distributed team of 7 engineers - Own the software development life-cycle according to Agile methodologies, product timelines, scope, team, and budget. - Upgrade architecture to support a bigger database and increase mobile performance by 26% - Develop new features to close the gap between Android and iOS platforms - Collaborate with different stakeholders: Sales, Support, Marketing and B2B customers



AROBS Group

• Romania
• Software Development
• 700 & Above Employee

• Android Developer

  • Aug 2013 - Sep 2014

  Cluj County, Romania - As an AROBS employee, I was delegated to help the Garmin Android team by contributing to the launch of the Viago app. - Focus on creating premium features for the app: Offline Navigation, Live Traffic Info, Real Directions, Lane Assist, Weather Information, and In-Map Traffic Display.

• Android Developer

  • Sep 2009 - Sep 2013

  Cluj County, Romania - Android 2 months internship - Contributed to multiple mobile outsourcing projects: Online Hotel Booking, Sales Force Automation Solution, Navigation App.