Claudio Iobbi

Digital Marketing Specialist at MC Marketing e Comunicazione
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Contact Information
us****@****om
(386) 825-5501
Location
Ancona, Marches, Italy, IT
Languages
  • English Professional working proficiency
  • Spanish Professional working proficiency
  • Italian Native or bilingual proficiency
  • Chinese Elementary proficiency
Skills

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Alejandro Calvo Iglesias

Claudio ha sido mi formador durante mis prácticas en el Master en Marketing Digital y Comercio Electrónico de UNIR. Mi experiencia no ha podido ser más positiva. Es un profesional con gran experiencia y conocimientos en todo lo referente a campañas de Google y Facebook, a nivel estratégico y de manejo de las herramientas. Además su trato siempre ha sido cercano, amable y de gran disponibilidad, lo cual ha hecho de las prácticas una experiencia muy positiva para mi.

LinkedIn User

Claudio es un profesional metódico y organizado que cuenta con una excelente visión estratégica para el marketing digital. Desde su incorporación en Quelinka se ha volcado al máximo en los proyectos y ha logrado obtener resultados óptimos para los clientes que siempre está dispuesto a mejorar.

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Credentials

  • B2 First Certificate
    Cambridge Assessment English
    Oct, 2019
    - Nov, 2024
  • HSK 2
    Beijing Confucius Institute
    Jun, 2015
    - Nov, 2024
  • DELE B2 (Spanish language)
    Instituto Cervantes
    Jun, 2011
    - Nov, 2024
  • SEMrush Advertising Toolkit Exam
    SEMrush
    May, 2019
    - Nov, 2024
  • SEMrush SEO Toolkit Exam
    SEMrush
    May, 2019
    - Nov, 2024
  • AdWords Fundamentals
    Google
    Mar, 2019
    - Nov, 2024
  • Amazon Advertising Sponsored Ads
    Amazon
    Mar, 2019
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Mar, 2018
    - Nov, 2024
  • AdWords Mobile
    Google
    Apr, 2017
    - Nov, 2024
  • Adwords Display
    Google
    Apr, 2017
    - Nov, 2024
  • Adwords Video
    Google
    Apr, 2017
    - Nov, 2024
  • Mobile sites
    Google
    Apr, 2017
    - Nov, 2024
  • Double Click Bid Manager
    Google
  • Facebook Blueprint
    Facebook
  • Twitter Flight School
    Twitter

Experience

  • MC Marketing e Comunicazione - Digital Company
    • Italy
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Nov 2020 - Present

      - Plan digital marketing strategies and provide SEM & Social Ads estimation for potential customers - Manage customers in their digitization process - Manage advertising campaigns (Branding, Clicks, Leads and ROI) and reports - Assist and manage the commercial strategies (product, price and communication) of our clients based on the results obtained from the campaigns - Provide digital marketing training for companies/universities/masters/organizations such as ISTAO, Confindustria, etc. Show less

  • Quelinka, Digital creativity
    • Spain
    • Advertising Services
    • 1 - 100 Employee
    • SEM & Social Media Specialist
      • Jun 2017 - Present

      - Plan SEM and Social Media Marketing Strategies and provide quotations for potential customers - Manage the ADS Campaigns (Branding, Clicks, Leads, and ROI) and reports on FB, Instagram, Google, Bing, Linkedin, Twitter, Amazon, MailChimp and SMSup for customers such as Movistar, Telva, Yo Dona, Ibercaja, Rotor, La Torre Outlet, Bdeo, Model Clinics, Adidas, etc. - Assist the SEO manager to optimize the clients's websites (Movistar Likes, etc.) with tools like Sem Rush, Sistrix, Google PageSpeed, GTMetrix, Screaming Frog, Search Console, Web Developer, Google Optimize, etc. - Plan marketing strategies in China for Spanish companies (develop Chinese websites, Wechat and Weibo social media marketing, Baidu SEO & SEM, E-commerce on Alibaba, Tmall, JD, etc.) - Evaluate potential collaborations with other SEM and Social Media Marketing agencies - Write articles on Quelinka Blog for SEM activities, social ads and marketing in China - Tools mostly used: Google Ads, Google Tag Manager, Google Analytics, Bing Ads, Hotjar, Firebase, Google Trends, Google PageSpeed (test my site), Google Search Console, Google Data Studio, SmsUp, Facebook Business Manager, Facebook Actionable Insights, One Signal, Twitter Ads, Linkedin Ads, Mailchimp, Wordpress, Rival IQ, Yoast, W3 total cache, Tik Tok Ads, Fanpage Karma, Apple Search Ads WWW.QUELINKA.COM Show less

  • OneSight
    • Singapore
    • Software Development
    • 1 - 100 Employee
    • International Digital Marketing Strategist
      • Nov 2019 - Present

      - Research potential customers for digital marketing activities on Chinese platforms (Wechat, Weibo, Baidu, Tmall, etc). - Plan the digital marketing strategy to enter the Chinese market - Provide quotations and planning of SEM/SEO & social media strategies (Google Adwords, Google Analytics, FB and Twitter) for Chinese potential clients - SEO optimization of asialinkchina.com website on Wordpress and GoDaddy, writing articles for the blog and manage potential clients. - Research potential customers for digital marketing activities on Chinese platforms (Wechat, Weibo, Baidu, Tmall, etc). - Plan the digital marketing strategy to enter the Chinese market - Provide quotations and planning of SEM/SEO & social media strategies (Google Adwords, Google Analytics, FB and Twitter) for Chinese potential clients - SEO optimization of asialinkchina.com website on Wordpress and GoDaddy, writing articles for the blog and manage potential clients.

  • Soci-Link
    • China
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jun 2017 - Nov 2019

      - Research potential customers for digital marketing activities (agency: Asialink) on Chinese platforms (Wechat, Weibo, Baidu, Tmall, etc).- Develop articles on asialinkchina.com (blog section) about marketing in China (Chinese social media, Chinese SEO & SEM, etc.)- Manage the Xinhua News team (4-5 PPL): Facebook ADS (monthly BDG 400K USD) & Twitter ADS (monthly BDG 100K USD) - Promote on FB and Twitter for Xinhua News: Page likes/Follow, post/tweet engagement, website click, video views campaigns- Review the performance of the Xinhua News team members - CSA: Set up and Optimize the ROI Campaigns (conversion) on Facebook for China Southern Airlines and provide weekly and monthly reports- Provide quotations and planning of SEM/SEO & social media strategies (Google Adwords, Google Analytics, FB and Twitter) for potential clients WWW.SOCI-LINK.COM (chinese website)WWW.ASIALINKCHINA.COM (english website) Show less

    • Social Media & SEM Manager
      • May 2015 - Jun 2017

      - LIFAN MOTORS: Google Adwords (Display, Video and Search ads) + Analytics (monthly Bdg 20K USD); Managed the website (WIX)- FOTON MOTOR: content/community management (FB, Twitter, Instagram, YT, Linkedin and Flickr); Facebook ads, Instagram ads, Linkedin ads (find the dealers through "Recruiter account"); organize/manage online contest (Agorapulse and Woobox). - XINHUA NEWS AGENCY: Facebook ads (monthly budget 200K-300K USD); Twitter Ads (monthly budget 62K USD).- XINHUA SPORT: Twitter Ads (monthly budget 2K USD).- PEOPLE'S DAILY: Facebook ads (monthly budget 70K USD); Google Adwords (Display and Search Ads) + Google Analytics (monthly budget 30K USD).- CCTV: Twitter Ads (Budget for spring festival 5K USD).- NATIONAL CENTRE FOR THE PERFORMING ARTS: FB ads (monthly Bdg 3K USD).- COME TO CHENGDU (Tourism): Testimonial for Expo Milan 2015. - CITS (Tourism): Google Adwords (translations for Search Ads campaigns in Italy).- Digital Marketing Strategist: assist the account managers in order to plan, quote and execute the right online strategy (Ads and Organic) for the Chinese brands.- Make the creativities using Photoshop (images and GIFs) and edit videos (Movie Maker, Imovie).- Assist the business developers/Account Managers to make the proposals for potential clients (Guangzhou Evergrande Taobao F.C, Chinese Super League, Haval, Baic Group, Borgward, etc.)- External and internal reports (Weekly/Monthly) in order to evaluate the performance of all channels (Rival IQ and Social Bakers).- Training for the new co-workers about social media/SEM- Other tools used: Box, Teambition, Power Editor, Zoom, G.Search Console, G.Page speed, SEM rush, TweetDeck and Hootsuite.WWW.SOCI-LINK.COM Show less

  • Beijing C&K Development Co. Ltd
    • Beijing City, China
    • International Business Developer & Marketing Assistant
      • Mar 2015 - Aug 2016

      Part-time: - Market research for machine tools sector (italian market) - Customer relationship management (both customers and potential customers) - Internal and external communication in order to manage quotation, orders and delivery - Creation of new marketing activities (web and traditional marketing) WWW.SINOCNK.COM Part-time: - Market research for machine tools sector (italian market) - Customer relationship management (both customers and potential customers) - Internal and external communication in order to manage quotation, orders and delivery - Creation of new marketing activities (web and traditional marketing) WWW.SINOCNK.COM

  • Weichai Power Co., Ltd
    • China
    • Machinery Manufacturing
    • 100 - 200 Employee
    • Marketing Assistant
      • Sep 2014 - May 2015

      - Collected the European and Latin American markets information, analyzed the market size and Weichai competitors; - Macroeconomic analysis of Weichai potential markets - Participated in the promotion program (Marine engines and Gen Sets) - Translations of company catalogs and brochures (Spanish and English) - Digital marketing activities: online promotion in the European and American markets (Direct Industry and ThomasNet) and B2B E-Commerce planning - Provided Spanish/Italian lessons, managed the communication during internal meeting and attended the Chinese lessons WWW.WEICHAI.COM Show less

  • Fellowes Brands
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Sales & Marketing Assistant
      • Oct 2013 - Sep 2014

      - Analyzed of Fellowes web marketing activities in Europe - Implementation of "Commerce Connector" (a software which connects Fellowes website with retailers and dealers) - SEO activities (on page and off page): optimized the italian website of Fellowes and optimized the retailers and dealers websites (images, descriptions, link, etc.) - Created a new online distribution: sell Fellowes products through platforms such as Groupon, Saldi Privati, Groupalia, etc. - Supported the traditional distribution: assisted the agents and sales managers for pricing and sales reports - Analysis of "Google Analytics" report (about website performance) - Created the "where to buy" section on the website and supported in the development of social media channels (Facebook and Linkedin); - Added and managed of Fellowes products on Amazon.it (vendor central) - Used of internal software such as Cognos, Mediabin and PDM WWW.FELLOWES.COM Show less

  • Gruppo We Care
    • Ancona Area, Italy
    • Marketing & Business Development Intern
      • May 2011 - Oct 2011

      - Created a new market in a packing sector and labeling - Managed the clients (assisted, emailing, ecc.) - Visited the potential clients with the chairman - Realized a potential clients database with Access WWW.GRUPPOWECARE.IT (Italian website) - Created a new market in a packing sector and labeling - Managed the clients (assisted, emailing, ecc.) - Visited the potential clients with the chairman - Realized a potential clients database with Access WWW.GRUPPOWECARE.IT (Italian website)

  • ENIT – Italian National Tourist Board
    • Italy
    • Travel Arrangements
    • 1 - 100 Employee
    • Marketing Intern
      • Aug 2010 - Jan 2011

      - Dispatched the information to the Spanish clients about Italian cities (face to face, by telephone, by email and by mail) - Assisted the marketing manager in some promotions - Collaborated with press and marketing department (translation from Spanish to Italian and vice-versa) - Organized tourism fair WWW.ENIT.IT - Dispatched the information to the Spanish clients about Italian cities (face to face, by telephone, by email and by mail) - Assisted the marketing manager in some promotions - Collaborated with press and marketing department (translation from Spanish to Italian and vice-versa) - Organized tourism fair WWW.ENIT.IT

Education

  • Università Politecnica delle Marche
    Master's Degree, International Economics and Marketing
    2011 - 2013
  • Università Politecnica delle Marche
    Bachelor's Degree, Marketing/Marketing Management, General
    2006 - 2010

Community

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