Experience

VINCI Energies Portugal

• Portugal
• Holding Companies
• 1 - 100 Employee

• Marketing & Comms Manager for Energy Brands

  • Apr 2023 - Present



Independent Consultant

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing & Sustainability Consultant

  • Jul 2018 - Present

  Development / redesign marketing plan, management, supervision of their execution and budget control. Brand development strategy and management in all its dimensions - profitability, strategy, brand building, communication, sales Evolution. Communication plan development and management (digital, inbound and content strategy). Developed and implemented sustainability strategies focused on Climate Change and Corporate Social Responsibility (CSR) – diagnosis, sustainability indicators, reports, benchmarking analysis, analysis of sustainability policies and practices, integration of design-based approaches with sustainability. Launch stakeholders engagement strategies centered in low-carbon transition. Show less



red.it

• Portugal
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & Communication Manager

  • Apr 2022 - Apr 2023



TIPS 4Y, Automotive Intelligence

• Portugal
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing & Communication

  • Apr 2021 - Apr 2022



HiCom - Brand & Media Consulting

• Portugal
• Advertising Services
• 1 - 100 Employee

• • May 2018 - Oct 2019

  Managed and implemented marketing plans, launched 5 website projects, and more than 1000 email marketing and social media campaigns.Redesigned the structure and positioning of the brands, in campaigns focused on sustainability, CSR and innovation – in all marketing ecosystems.Led end-to-end go-to-market strategy including market research, creating engagement programs, both internally and externally and driving awareness and sales. Developed and enhanced digital ecosystems for the group’s companies, boosting lead generation by 8%. Show less

• • Nov 2016 - May 2018

  Created marketing strategies, email marketing and social media campaigns.Developed competitive market study analysis focused on customer requirements and competitive positioning.Managed budgets, deadlines, and stakeholders in order to add value and viability to the projects – increased profit by 16%.Define the target audience and develop messaging and positioning strategies.Ensure uniformity of communication interfaces on all media-mix supports with agency support and collaboration from other internal teams. Show less



NEYA Hotels

• Portugal
• Hospitality
• 1 - 100 Employee

• Marketing & Sustainability Coordinator

  • May 2018 - Oct 2019

  Consumer-oriented communications and engagement strategies for sustainability. Modernized employee advocacy through internal sustainability communications, exceeding by 25% in engagement results. Key role on the development of strategies focused on the transition to a low-carbon economy for the only zero-carbon hotel in Portugal. Create content strategy for website, social media platforms, PR and email communications with designed and tracked valuable key metrics. Preparation of reports and strategy proposals to management. Show less



Prime Iberia - International Commerce & Services, Unipessoal

• Portugal
• International Trade and Development
• 1 - 100 Employee

• Brand Strategist

  • Nov 2013 - Nov 2016

  Key role on a team to define sustainable strategy and brand positioning. Analysis of consumer, data analysis, category and product research to align brands with the new strategic positioning. Orchestrate a in-house creative team, led instructions to copywriters, freelancers, external agencies and interested parts. Spearheaded more than 80 brand design projects, marketing campaigns, promotions and agency presentations. Managed budgets optimizing cost control by 5-12% – year-over-year, creative briefings and continuous meetings with customers. Show less



Lisbonlovers

• Lisboa e Região, Portugal

• Brand Designer

  • Aug 2011 - Nov 2013

  Modernized, directly with CEO, partnership proposals, marketing collaterals and client-winning pitch presentations. Conception of visual merchandising, store concept and storytelling. Developed of branding elements, brand concepts, marketing material and UI Design of the website. Coordinate the print and digital design work developed at Lisbonlovers®. Modernized, directly with CEO, partnership proposals, marketing collaterals and client-winning pitch presentations. Conception of visual merchandising, store concept and storytelling. Developed of branding elements, brand concepts, marketing material and UI Design of the website. Coordinate the print and digital design work developed at Lisbonlovers®.



Metropolis Design Partners

• Communication Designer

  • Jun 2007 - Aug 2011

  Management of M-Unity Healthcare Design Partners co-brand - creating creative proposals, marketing collaterals and pitch presentations. Conception of engagement strategies for new brands, with guidelines and storytelling. Creation of branding interfaces and brand awareness projects, ensuring the consistency of client brands. Responsible for creating brand identity projects: benchmarking, research, concept, positioning, identity. Presentation of client work and directed meetings towards getting approvals. Show less