Experience

Pan America Hyperbarics

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Operations Assistant

  • Jul 2016 - Present

  Richardson, Texas



The Admin Awards & Core 24

• Marketing and Event Planning Intern

  • Sep 2015 - May 2016

  Dallas/Fort Worth Area - Marketing coordination - Event Planning - Social Media - Market Research



University of Texas at Dallas

• United States
• Higher Education
• 1 - 100 Employee

• RELATED COURSE WORK

  • Sep 2014 - May 2016

  Business Intelligence Software and Techniques Jan 2015 – May 2015 • Utilized SAS Enterprise Miner to build models and optimize result (including association rule mining, clustering, decision tree and logistic regression) using Tom Thumb’s point-of-sale data. • Segmented existing customers into four groups, and built models to accurately predict new consumer behavior in membership registration in order to increase customer loyalty. Marketing Research… Show more Business Intelligence Software and Techniques Jan 2015 – May 2015 • Utilized SAS Enterprise Miner to build models and optimize result (including association rule mining, clustering, decision tree and logistic regression) using Tom Thumb’s point-of-sale data. • Segmented existing customers into four groups, and built models to accurately predict new consumer behavior in membership registration in order to increase customer loyalty. Marketing Research Jan 2014 – May 2014 • Designed an effective customer satisfaction survey using exploratory and descriptive techniques. • Utilized SPSS and Excel and analyzed 150+ surveys in order to develop sales promotion strategy according to analysis results. Database Marketing Jan 2015 – May 2015 • Developed a complete marketing strategy, using analytical techniques to estimate relationship between variables, conduct data reduction, perform segmentation, conduct response analysis, and classify prospective consumers for a national retailer using SAS software to target new business opportunities and markets. Data Visualization Jan 2016 – May 2016 • Learned how to streamline analyses and highlight implications efficiently using visualizations in Tableau, and practiced in designing and persuasively presenting business “data stories”.

• Student

  • 2014 - 2015

• Student

  • 2014 - 2015