Experience

Farmakonsuma

• Peru
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Institutional Business Manager

  • 2022 - Present



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Marketing Manager

  • 2021 - 2022

  Marketing Manager - Respiratory Medicines (Adult & Pediatric Products) Marketing Manager - Respiratory Medicines (Adult & Pediatric Products)



Roche

• Switzerland
• Biotechnology Research
• 700 & Above Employee

• Product Manager

  • 2019 - 2021

  Local subsidiary of Roche (Switzerland). Commercialization of Oncology and Rare Diseases Products; USD 45MM; 100 employees. Product Manager – Lung & Other Solid Tumors Cancer Design and development of Therapeutic Area Plans to reach access, positioning, sales and profit goals. Reporting to Team Sponsor; 3 direct reports. • Pricing strategy design for sales channels development, achieving growths of +10% in total portfolio and +18% in prioritized products in 2019; and +8% in total portfolio in 2020. • Team channel development (access for innovative products in INEN and sales to Armed Forces) which represented total sales of S/2.7MM. • Selected as Design Team member for important Regional Project, Blueprint for Digital Cross Channel Interaction Design, (2.5 months, using agile methodoly); the Project was well accepted and approved by the sponsors for its Regional deployment (+8 countries). • Active participation in important projects, Channel Development / Innovative Product Access, Redesign of the Business Units’ Annual Business Plan, among others, using agile methodology. • Design of Innovative Pricing Model with multifunctional team, for obtaining access to an important National Health Channel. • Selected to be mentor for 2 persons of the company (3 persons of the company were selected to be mentors). Show less



Stanley Black & Decker, Inc.

• United States
• Manufacturing
• 700 & Above Employee

• Brand Manager

  • 2015 - 2018

  Local subsidiary of Stanley Black & Decker, Inc. Commercialization of DEWALT, STANLEY & BLACK+DECKER tools; USD 34MM annual sales; 43 employees. Brand Manager - BLACK+DECKER 2017 - 2018 Product Manager - Professional Power Tools (DEWALT) 2015 - 2017 Design and development of annual marketing plan to reach sales and profit goals. P&L Management. Reporting to Country Manager / Marketing Manager. • 360° campaign design and execution (digital marketing, POP material, sales force training, channel promotion), surpassing competition and obtaining category leadership in consumer segment (BLACK+DECKER: +7pp | Competitor: -15pp | Imports Value Share). • Complete Garden Category Analysis and negotiation with Promart, resulting in category portfolio introduction in Promart stores nationwide (Sales: +202.6% / Mg: +17.9pp | Aug 17 - Jul 18 vs SPLY). • Promotional campaign proposal design and negotiation, surpassing competition and achieving product introduction in +160 Efe & La Curacao stores nationwide (Christmas Campaign 2018). • Participation in multifunctional team for Annual Commercial Agreement proposal design and negotiation, resulting in product introduction in 10 Ripley physical stores. • Complete analysis execution and Sodimac Maestro 2016 Line Review negotiation process execution, resulting in 39 SKUs in total, 12 new SKUs, a margin of +0.6pp for Professional Power Tools; local recognition for achieved results. • Only Peruvian employee chosen to participate in Regional High Potentials Mentoring Program (2016/2017). Show less



Energizer Holdings

• United States
• Manufacturing
• 700 & Above Employee

• Product Head

  • 2013 - 2015

  Local subsidiary of Energizer Holdings, Inc. Commercialization of Personal Care Products (Schick, Hawaiian Tropic, Banana Boat, Playtex) & Household products (Energizer & Eveready batteries, chargers and flashlights); USD 22MM annual sales; 55 employees. Product Head – Household Division Design and development of annual marketing plan to reach Division sales and profit goals. Budgetary Planning and Control. Reporting to Marketing Manager. • Energizer Night Race 2013 & 2014 Campaigns Planning and Execution (Regional Finale with ESPN coverage): 360° plan, budget optimization, achieving participation goals, sponsorship, free press (USD 240M), sales and additional exhibition (Sodimac); recognition for obtained results. • Eveready 360° campaign design and development (ATL-TV, radio, OOH-, POP, channel promotion, sales force incentive), obtaining +8pp volume share increase. • Development of Lights Category along with Industrial Sales Channel, which allowed a +28% Sales increase and a +22% as regards Margin, through: - Portfolio Analysis and Selection - Communication and Sales Material Development - Distributors training and development - PERUMIN (national biggest mining fair) participation • Inventory Days reduction strategy design and execution, obtaining a 58% indicator decrease in Batteries and 39% in Lights and Rechargeables. Show less



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Trade Marketing Coordinator

  • 2010 - 2012

  Local subsidiary of GlaxoSmithKline. Commercialization of healthcare OTC and oral care products, such as Panadol, Eno, Corega, Aquafresh, Sensodyne; USD 25MM annual sales; 18 employees. Trade Marketing Coordinator Design and execution of annual trade marketing plan for all the brands and sales channels. Reporting to National Sales Manager. • Design and development of new branding implementation model, resulting in a 244% growth above target for independent drugstore channel and Bronze Award recognition in 2011 annual ceremony. • Area process and procedures design and implementation, resulting in a 30% time reduction, branding implementation in Capón Center, first time implementation in provinces and Silver Award recognition at 2010 annual ceremony. Show less



Grupo AJE

• Peru
• Food and Beverage Services
• 700 & Above Employee

• Brand Manager

  • 2009 - 2010

  Multinational beverage company with operations in 28 countries. Brand Manager Design annual marketing plan, coordinate and supervise plan execution to reach sales and profit goals. Design product, price, distribution and promotional strategies. • Led integral Relaunch of category’s brands (Kola Real and Oro). • Achieved 30% category’s sales growth. Multinational beverage company with operations in 28 countries. Brand Manager Design annual marketing plan, coordinate and supervise plan execution to reach sales and profit goals. Design product, price, distribution and promotional strategies. • Led integral Relaunch of category’s brands (Kola Real and Oro). • Achieved 30% category’s sales growth.



CRP MEDIOS Y ENTRETENIMIENTO

• Peru
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Brand Manager

  • 2008 - 2009

  Second largest radio broadcasting company in Peru that offers radio. below the line and internet advertising services. Brand Manager Design and execute the marketing plan. Participation in market development projects. Market analysis (media ads and audience measurement) in order to detect business opportunities. Budget planning and control. • Development and closure of business deals with brand awareness growth objectives. • Redesigned corporate newsletter and sales material. Second largest radio broadcasting company in Peru that offers radio. below the line and internet advertising services. Brand Manager Design and execute the marketing plan. Participation in market development projects. Market analysis (media ads and audience measurement) in order to detect business opportunities. Budget planning and control. • Development and closure of business deals with brand awareness growth objectives. • Redesigned corporate newsletter and sales material.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Sales Representative (CBD Representative)

  • 2006 - 2007

  Multinational consumer goods company Sales Representative (CBD Representative) Responsible for volume, product launching and fundamentals (distribution, shelving, pricing, and merchandising) for a territory of accounts. Develop strategic and tactic plans in order to strengthen customer’s business. Execution of trade marketing plans in territory. Supervision of 3 sales reps, merchandising coordinator, merchandising staff. • First place in national visibility contest • Successful customer upgrade in corporate loyalty plan (+38% sell in growth VPY). Show less



Arca Continental Lindley

• Peru
• Food & Beverages
• 700 & Above Employee

• Trade Marketing Analyst

  • 2005 - 2006

  Coca-Cola System’s Peruvian bottler. Trade Marketing Analyst Responsible for loyalty and merchandising programs. Coordinated and executed on trade and consumer promotions and sales force incentives. Budgetary control. • Led successful launch of loyalty program for 2,000 top traditional stores; sales growth surpassed the objective • Developed tracking sales method for top traditional stores • Contributed in successful VC-Coolers and merchandising implementation program Coca-Cola System’s Peruvian bottler. Trade Marketing Analyst Responsible for loyalty and merchandising programs. Coordinated and executed on trade and consumer promotions and sales force incentives. Budgetary control. • Led successful launch of loyalty program for 2,000 top traditional stores; sales growth surpassed the objective • Developed tracking sales method for top traditional stores • Contributed in successful VC-Coolers and merchandising implementation program



Alicorp

• Peru
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • 2005 - 2005

  Multinational consumer goods company. Marketing Intern - Dog Food Category Follow up and execution of product development and launching activities (multifunctional team) for two major category initiatives. Coordination and execution of consumer and trade sales promotions. Promotional budgetary control. Package and POP artwork development support. Development of merchandising material. • Led product testing program for product launching • Produced testimonial video for Mimaskot Cordero’s launching event Show less



Sun Valley Company

• United States
• Travel Arrangements
• 200 - 300 Employee

• Cashier - Food & Beverage Department

  • Dec 2003 - Mar 2004

  Work Experience Exchange Program for International Students Work Experience Exchange Program for International Students