Experience

Academic Ventures Curitiba

• Brazil
• Business Consulting and Services
• 1 - 100 Employee

• Consultant

  • May 2023 - Present



Pontifícia Universidade Católica do Paraná

• Brazil
• Higher Education
• 700 & Above Employee

• Professor

  • Mar 2023 - Present

  Professora de Graduação nos cursos de Marketing e Adminstração Professora de Graduação nos cursos de Marketing e Adminstração



Freelance

• Marketing and Branding Consultant

  • Mar 2022 - Present

  Marketing PlanBrand buildingAwareness Performance

• Professor

  • Jan 2019 - Present

  MACKEZIE, UNINTER, UNIBRASIL, UNIANDRADE, DELINEA | Curitiba, BrasilContent teacher | January'2019 - Current• Teacher in distance learning in different institutions and disciplines, focused on Retail, Communication, Marketing and Digital Scenario.SISTEMA FIEP - FACULDADES DAS INDUSTRIAS | Curitiba, BrasilProfessor | Agosto’2020 - Dezembro´2020• Professor in Fashion Design HIgher Education, teaching disciplines related marketing and strategic management.



BRW Sports Group

• Brazil
• Spectator Sports
• 1 - 100 Employee

• Brand Manager

  • Jan 2018 - Dec 2021

  Responsible for Marketing and Commercial areas including adapting local strategies and positioning according to global brand plans; Strategic Planning and KPIs development and management and creating and managing marketing strategies and actions. • Review of commercial strategy for Sports category: sales annual increase 150%. • Structuring a new purchase process for retailers, generating sales over 300 thousand. • Responsible for price revisions, increasing mark up by more than 10%. • Responsible for negotiations with KA's, increasing in 70% the sales volume; • Monthly institutional materials development, with individual content by category and focus in different sales channels. • Database development with all information about the MIX of the company's products, enabling better management for the online, commercial and comex departments. Show less



Shopping Crystal

• Brazil
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Jan 2016 - Dec 2017

  Responsible for Marketing area, involving campaigns, events and promotions; Budget and KPI management and Interface with customers and tenants. • Support in the process of selling 70% of the shares of the Shopping and shareholder transition; • New loyalty program implementation, generating 100k/year cost reduction; • New website (200% increase in the number of views) and App for Prime Program deliveries; • Relationship action with shopkeepers, improving 100% relationship with them; • Marketing strategy reformulation, implementing actions and retail settlements, increasing on average 10% the flow of vehicles and 8% sales in 2016 and 2017. Show less



Rangri

• Brazil
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing and Strategic Consultant

  • Mar 2014 - Apr 2017

  Responsible for Marketing and Relationship areas, involving brand strategy and ad campaigns creation and execution; Partners and customers prospection and KPIs and Budget management. • Achievement 100% of the order quota in the 1st year of operation; • Partners prospection resulting in free participation in events increasing brand awareness. Responsible for Marketing and Relationship areas, involving brand strategy and ad campaigns creation and execution; Partners and customers prospection and KPIs and Budget management. • Achievement 100% of the order quota in the 1st year of operation; • Partners prospection resulting in free participation in events increasing brand awareness.



Grupo Bergerson

• Brazil
• Retail Luxury Goods and Jewelry
• 100 - 200 Employee

• Marketing and Commercial Manager

  • Feb 2015 - Aug 2015

  Responsible for managing processes and teams in commercial, marketing, branding and design areas, including creating strategies and monitoring performance indicators. • “Jewelry vs Watches” Strategy creation: 5% increase in sales vs. previous month; • Strategies development focusing in increase sales, reverting 73% of the quota reached in May to 88% in June; • Incentive campaign creation on Mother's Day - the winning store sold 64% above the previous year; • Creation of the most aggressive strategy for Valentine's Day, generating a 14% growth in Sales vs. previous year; • Management a team of 5 managers and 50 store employees. • Development of a new process for monitoring the performance of commercial teams, successfully replacing 6 employees (one of these processes has been pending for 3 years). Show less



Strategy XXI Partners

• Cidade de Nova Iorque e Região, Estados Unidos

• Strategic Consultant

  • Sep 2014 - Mar 2015

  Responsible for developing proposals and projects for Brazilian market. • Strengthening “Holocaust Museum” brand in Curitiba, generating participation in an international event. Responsible for developing proposals and projects for Brazilian market. • Strengthening “Holocaust Museum” brand in Curitiba, generating participation in an international event.



brMalls

• Brazil
• Retail
• 700 & Above Employee

• Marketing Manager

  • Jun 2012 - Nov 2013

  Responsible for Marketing area, involving campaigns, events and promotions, Budget and KPIS management and Interface with customers and tenants. • “Summer Vacation” Campaign development: more than 8 thousand participants and R $ 120 thousand in revenue; • Mix Qualification: increase more than 2 million sales in 2012 1st semester; • “Business Review” creation: new analytical model that has become a national reference and generated an investment of R$ 2 million in stores; • Best Christmas in Shopping development, bringing public support of 2% (average Shopping: 0.7%); • POS materials development, helping shopkeepers and creating a cleaner standard in the Shopping layout. • Management a team of 12 people - 3 direct employees and 9 SC employees. Show less



O Boticário

• Brazil
• Personal Care Product Manufacturing
• 700 & Above Employee

• Product Manager

  • Aug 2011 - Jun 2012

  Responsible for Accessories line and “Fun” line development and management, involving negotiations, deadlines and costs; Consumer Research; Budget management and Market Trends Research • Department Structuring: 24 items launched and 2nd position in gifts share value; • Accessories development and sales: more than 500 thousand units; “Fun” Brand Essence development, defining brand strategy and identifying trends; • Strategic Category Planning development, defining categories strategy for the next 5 years; • Development of a proposal for creating a department in China, with analysis and costs (implemented in 2015). Show less



Electrolux Group

• Sweden
• Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • Sep 2010 - Aug 2011

  Responsible for blender´s marketing development and management involving interface with China, other countries and the Quality department; competition research and coordination of consumer research. • New product development process, adopted as a global reference and delivering 7 new products; • Management of pricing and sales results of products with China and other LAM countries; • Weekly report adopted as the main source of information by the Board and the LAM countries; • Consumer Research Leadership in Colombia resulting in the definition of product launch. Show less



Mondelēz International

• United States
• Food and Beverage Manufacturing
• 700 & Above Employee

• Marketing Analyst

  • Jan 2007 - Sep 2010

  Marketing analyst for Tang, Fresh and Easter product development, including Marketing research and analyzes (AcNielsen e Ibope), budget management and 360º campaigns development. Team with 2 internships. • Product line reformulation resulting in R$2,5MM economy/year and 42% of revenue increase. • Fresh new flavors launch, increasing 1.3% in Share; • Develop Ad Campaign´2009 resulting in +13% awareness vs last year. • Fresh Sell Out Plan, with promotion, discount and POP, increasing 11% at Sell Out; • Fresh and Hermes partnership with 2.5 million catalogues distribute, increasing share; • Managed Category Portfolio, with 39 products, including license negotiation and toys importation; • Dual pouch launch with 30 tons; • Win an Award due to Product Improvement in Beverages category. Show less