Experience

Indigo

• United States
• Farming
• 700 & Above Employee

• Vice President of Growth Marketing

  • Apr 2023 - 9 months



Nexthink

• Switzerland
• Software Development
• 700 & Above Employee

• Vice President of Revenue Marketing

  • May 2020 - Apr 2023

  New York, United States Lead the Revenue Marketing function worldwide. Nexthink is the leader in digital employee experience management software. The company gives IT leaders unprecedented insight into employees’ daily experiences of technology at the device level – freeing IT to progress from reactive problem solving to proactive optimization. Nexthink enables its more than 1,000 customers to provide better digital experiences to more than 10 million employees. Dual headquartered in Lausanne, Switzerland and… Show more Lead the Revenue Marketing function worldwide. Nexthink is the leader in digital employee experience management software. The company gives IT leaders unprecedented insight into employees’ daily experiences of technology at the device level – freeing IT to progress from reactive problem solving to proactive optimization. Nexthink enables its more than 1,000 customers to provide better digital experiences to more than 10 million employees. Dual headquartered in Lausanne, Switzerland and Boston, Massachusetts, Nexthink has 11 offices worldwide. Show less



WordPress VIP

• Software Development
• 100 - 200 Employee

• Senior Vice President of Marketing

  • 2019 - 2020

  New York, United States Led WordPress VIP's Brand Marketing, Public Relations, Content Marketing, Demand Generation, Field Marketing, Marketing Programs, Product Marketing, and Marketing Operations. Marketing Leadership & Expanding Revenue • Planned and executed WordPress VIP’s go-to-market strategy and customer acquisition programs, leading to a 288% increase in net new pipeline against Q1 targets • Increased organic topline inbound growth by 833% by orchestrating leadership campaigns across multiple… Show more Led WordPress VIP's Brand Marketing, Public Relations, Content Marketing, Demand Generation, Field Marketing, Marketing Programs, Product Marketing, and Marketing Operations. Marketing Leadership & Expanding Revenue • Planned and executed WordPress VIP’s go-to-market strategy and customer acquisition programs, leading to a 288% increase in net new pipeline against Q1 targets • Increased organic topline inbound growth by 833% by orchestrating leadership campaigns across multiple channels • Co-Branded 10-episode podcast series with Salesforce including Tim Cook, Arianna Huffington, Emilia Clarke that ranked #1 within all business podcast and #17 across all Apple featured podcasts • Revamped Analyst Relations program with key Forrester and Gartner analyst and secured 8 analyst mentions within 2 quarters • Defined and started building a B2B lead management framework in Salesforce (Pardot) including, Marketing and Sales Funnel Stages, Lead scoring, Lead Nurturing, and Funnel Reporting Show less



Feedvisor

• United States
• Internet Publishing
• 1 - 100 Employee

• Vice President of Global Marketing

  • 2017 - 2019

  New York, United States Since joining the leadership team, following a $20M round of Series B funding led by General Catalyst, Feedvisor’s market position evolved from a “repricer’ to the AI-Powered Optimization and Intelligence platform. Led Feedvisor’s Brand Marketing, Public Relations, Content Marketing, Demand Generation, Field Marketing, Marketing Programs, Product Marketing, and Marketing Operations. Marketing Leadership & Expanding Revenue • Joined the leadership team to relocate Feedvisor’s global… Show more Since joining the leadership team, following a $20M round of Series B funding led by General Catalyst, Feedvisor’s market position evolved from a “repricer’ to the AI-Powered Optimization and Intelligence platform. Led Feedvisor’s Brand Marketing, Public Relations, Content Marketing, Demand Generation, Field Marketing, Marketing Programs, Product Marketing, and Marketing Operations. Marketing Leadership & Expanding Revenue • Joined the leadership team to relocate Feedvisor’s global headquarters to NYC • Led a rebranding initiative that transformed Feedvisors brand perceptions from a repricer solutions to a thought-leader shaping the future of e-commerce intelligence • Collaborated with an agency to run customer research, stakeholder and audience interviews, building a new brand platform, verbal story and visual identity system; the new brand platform positioned Feedvisor to be awarded a U.S. Patent for AI-Powered Optimization and Intelligence Technology • Boosted market awareness by securing over 100 features in publications including Forbes, CNN, The New York Times, eMarketer, Bloomberg, USA Today, CNN, CNBC, AdWeek and DigiDay • Partnered with CRO to restructure inbound and outbound BDR teams and allocate marketing activities accordingly. Increased inbound and Sales pipeline creation from $60M to $150M monthly Show less



VTS

• United States
• Software Development
• 300 - 400 Employee

• Vice President of Marketing & Customer Acquisition

  • Feb 2016 - Jul 2017

  New York, United States Since joining VTS to run marketing and customer acquisition, VTS has taken over market leadership with square feet managed on the platform expanding from 3B to 5.5B. Leads VTS’s Brand Marketing, Public Relations, Demand Generation, Content Marketing, Field Marketing, Marketing Programs, and Marketing Operations; 8 direct reports; reports directly to COO/CRO. Marketing Leadership & Expanding Revenue • Positioned VTS as the most widely adopted leasing and asset… Show more Since joining VTS to run marketing and customer acquisition, VTS has taken over market leadership with square feet managed on the platform expanding from 3B to 5.5B. Leads VTS’s Brand Marketing, Public Relations, Demand Generation, Content Marketing, Field Marketing, Marketing Programs, and Marketing Operations; 8 direct reports; reports directly to COO/CRO. Marketing Leadership & Expanding Revenue • Positioned VTS as the most widely adopted leasing and asset management platform; in Q4 2016 VTS merged with Hightower as one of the most significant events for the commercial real estate technology space • Worked with internal and external stakeholders to strategize and flawlessly execute all communication related to VTS’s Series C funding round–the largest venture-funding round in the history of commercial real estate technology space • Built a measurable, repeatable and scalable demand generation function and team to source and influence pipeline • Launched and tested customer acquisition programs generating 288% net new pipeline against Q1 targets Show less



Acquia

• United States
• Software Development
• 700 & Above Employee

• Senior Director, Demand Generation & Channel Strategy

  • 2013 - 2016

  Greater Boston Area Since coming aboard in 2013, Acquia's YOY revenue grew over 40%. Acquia was named the fastest-growing software company on the East Coast in Deloitte's Technology Fast 500™ in 2014 and 2015. Leads Acquia's Demand Generation, Field Marketing, Channel Marketing, Marketing Programs, and Marketing Operations; manages $3M budget for North America, 12 direct reports. Marketing Leadership & Expanding Revenue • Hired and scaled a team from 4 to 15 high-performing marketers • Acquia's… Show more Since coming aboard in 2013, Acquia's YOY revenue grew over 40%. Acquia was named the fastest-growing software company on the East Coast in Deloitte's Technology Fast 500™ in 2014 and 2015. Leads Acquia's Demand Generation, Field Marketing, Channel Marketing, Marketing Programs, and Marketing Operations; manages $3M budget for North America, 12 direct reports. Marketing Leadership & Expanding Revenue • Hired and scaled a team from 4 to 15 high-performing marketers • Acquia's Marketing team won the 2014 Marketo "Revvie" for most dramatic business impact, by growing pipeline by 129% and driving more than 63% of the new Annual Reporting Revenue (ARR) • Built channel marketing, field marketing, and customer marketing to run an account-based program, which generated opportunities within key accounts quarterly • Re-defined Acquia's customer acquisition team role to focus on inbound tactics, which resulted in a 244% lead uplift Sales & Marketing Alignment • Transformed and rebuilt marketing and sales alignment within one quarter • Drove definition of critical metrics and funnel stages and definitions, partnering with sales • Built a measurable, repeatable and scalable demand generation function and the team from the ground up Technologies: Strong Marketing Automation and CRM experience, including Marketo, Salesforce, Demandbase, Google Ad Networks, Drupal, and Radian6, Demandbase, Influitive, Lattice Engines, Captora

• Director, Demand Generation

  • Jun 2013 - May 2014



DemandGen (now BDO Digital, Demand Generation Group)

• Advertising Services
• 1 - 100 Employee

• Senior Consultant, Marketing Automation & Growth Marketing

  • 2011 - 2013

  Munich, Germany Principal consultant for clients such as Concur, Cisco, Dell, American Express, NetApp, Mettler, Swiss Post Solutions, Adobe. Selected and deployed marketing automation software to help firms leverage the power of marketing technology including Oracle, Eloqua, Marketo, Hubspot, and Salesforce.com. Strategy & Consulting Leadership • Guided sales and marketing leadership to define their ideal customer profile, funnel stages, and conversion triggers at Sensis/Telstra (Sydney). This… Show more Principal consultant for clients such as Concur, Cisco, Dell, American Express, NetApp, Mettler, Swiss Post Solutions, Adobe. Selected and deployed marketing automation software to help firms leverage the power of marketing technology including Oracle, Eloqua, Marketo, Hubspot, and Salesforce.com. Strategy & Consulting Leadership • Guided sales and marketing leadership to define their ideal customer profile, funnel stages, and conversion triggers at Sensis/Telstra (Sydney). This project led the CMO to build a modern marketing organization and create core digital competencies. • Developed a holistic lead management approach for four different markets and 11 solutions at Swiss Post Solutions (Zurich). • Built demand generation blueprints outlining the lead management journey from campaign executions to multi-touch nurturing programs at American Express (Sydney). • Designed a closed-loop reporting system to track sourced and influenced pipeline in the CRM and Marketing Automation system at Concur globally (London). • Spearheaded and developed the inbound marketing practice and successfully selected a technology partner at Cisco (EMEAR) • Supported the development integrated Customer Lifecycle programs for B2C clients, including NESCAFÉ and Dolce Gusto (EMEA) Product Marketing Leadership • Created IP for emerging practices such as lead management, inbound marketing and sales, and marketing alignment services • Standardized ten practice areas and developed the supporting assets (e.g., data management, closed-loop reporting, lead nurturing, and demand funnel) for better productivity • Created a methodology to build lead nurturing and scoring programs across multiple geographies and industries Show less



Eloqua

• United States
• Software Development
• 1 - 100 Employee

• Marketing Programs Manager (Demand Generation)

  • 2005 - 2010

  Greater Boston Area Eloqua (NASDAQ: ELOQ) went public in August 2012 and was successfully acquired for $871M by Oracle. Critical player in leading Eloqua from $11M to over $100M in revenue; Managed all demand creation programs, lead acquisition vendors, and content partners in support of quarterly sales targets. Planned, executed, measured and optimized Eloqua’s demand generation programs. Demand Creation • Built Eloqua’s demand creation program from the ground up, and drove 65% - 75% of net new business… Show more Eloqua (NASDAQ: ELOQ) went public in August 2012 and was successfully acquired for $871M by Oracle. Critical player in leading Eloqua from $11M to over $100M in revenue; Managed all demand creation programs, lead acquisition vendors, and content partners in support of quarterly sales targets. Planned, executed, measured and optimized Eloqua’s demand generation programs. Demand Creation • Built Eloqua’s demand creation program from the ground up, and drove 65% - 75% of net new business through the marketing channel • Elevated Eloqua's visibility in the marketplace by building relationships with key influencers and developing effective programs to leverage those relationships into demand creation • Managed strategy, execution and reporting of go-to-market plans and market entry programs to support the corporate sector in NA and EMEA Content Marketing • Developed a thought leadership platform and tactical marketing programs, which generated tangible results/ROI. • Designed a content framework and produced content assets to position Eloqua’s best practice consultants as thought leaders within an extended community. • Managed a content audit and mapped Eloqua’s content to different stages in the buying process – from thought leadership, best practices, to success stories. Marketing Operations • Collaborated with marketing operations team to identify gaps, design a seamless user experience to increase conversion rates and consistently optimize programs • Built a marketing blueprint to forecast the activity needed to hit quarterly goals and coordinate production with Marketing Operations • Partnered with Marketing Operations to identify areas of improvement in lead nurturing, lead scoring and lead routing processes; then designed, implemented and tested best-practices, processes and monitored return-on-marketing investment

• Marketing Specialist

  • Nov 2005 - Jan 2006

  Toronto, Canada Area Marketing Specialist (North America), left position when promoted to Marketing Programs Manager within three months.