Claudia Díaz Aya

Digital Lead - Tigo Regional Hub at Publicis Media Colombia
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Contact Information
us****@****om
(386) 825-5501
Location
Medellín, Antioquia, Colombia, CO
Languages
  • Inglés -
  • Español Native or bilingual proficiency
Skills

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Haber Alexander Barinas Vega

Una profesional centrada, interdisciplinar con gran conocimiento en su campo y en búsqueda constante de estar a la vanguardia, así como una persona honesta, sencilla y alegre que evoca confianza.

Ángela Camargo León

Claudia es un profesional integral, capacitada para asumir cualquier reto es una persona llena de buenas ideas, es proactiva y dedicada. Recomiendo totalmente su trabajo en el área de marketing de contenidos, social media, es de esas personas que aportan siempre a la compañía.

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Credentials

  • Actionable Insights Facebook Telcom
    Facebook AI
    Nov, 2020
    - Nov, 2024
  • Excellence Training Program Regional
    GroupM
    Mar, 2019
    - Nov, 2024
  • TerminalOne Certified
    MediaMath
    Mar, 2019
    - Nov, 2024
  • Curso Marketing Digital
    IAB Spain
    May, 2017
    - Nov, 2024
  • IMS Certification on IMS Connect
    IMS Internet Media Services
    Nov, 2016
    - Nov, 2024
  • Certificación de Publicidad en Búsqueda de Google Ads
    Google
    Apr, 2022
    - Nov, 2024
  • Certificación en Medición de Google Ads
    Google
    Apr, 2022
    - Nov, 2024
  • Certificación en Shopping
    Google
    Apr, 2022
    - Nov, 2024
  • Certificación en Vídeo de Google Ads
    Google
    Apr, 2022
    - Nov, 2024
  • Examen de certificación de Campaign Manager
    Google
    Apr, 2022
    - Nov, 2024
  • Examen de certificación de Creative
    Google
    Apr, 2022
    - Nov, 2024
  • Examen de certificación de Display & Video 360
    Google
    Apr, 2022
    - Nov, 2024
  • Examen de certificación de Search Ads 360
    Google
    Apr, 2022
    - Nov, 2024
  • Google Ads Display Certification
    Google
    Apr, 2022
    - Nov, 2024
  • Facebook Blue Print
    Blue Print
    Jan, 2017
    - Nov, 2024
  • B1
    EFSET
  • IMS Certification on IMS Connect
    IMS Internet Media Services
  • Locucion video y Radio
    City Tv.
  • Líderes emprendedores
    Universidad central
  • Publicista
    Universidad Central
  • Tecnico profesional en Manejo de Medios de comunicación comercial.
    SENA

Experience

  • Publicis Media Colombia
    • Colombia
    • Advertising Services
    • 1 - 100 Employee
    • Digital Lead - Tigo Regional Hub
      • Sep 2021 - Present

      * Dirección transversal Hub Tigo Regional NI HN CR SV PY PA equipos Planning, Implementadores, SEO, INBOUND, UX medición y reporting. * Estrategia Regional digital en pro de cumplir objetivos de negocio de cada uno de los Mercados de Tigo. * Dirección transversal Hub Tigo Regional NI HN CR SV PY PA equipos Planning, Implementadores, SEO, INBOUND, UX medición y reporting. * Estrategia Regional digital en pro de cumplir objetivos de negocio de cada uno de los Mercados de Tigo.

  • OMD Worldwide
    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Growth Lead Tigo Colombia
      • May 2021 - Sep 2021

      -Generate strategies to significantly increase the volume of business metrics in a short time-Use of Annalect models and predictions to support growth strategies-Media strategy and digital platforms for the Tigo Colombia brand in its business units.- Ensuring compliance with the digital actions of the media plan

    • Digital Director -Tigo
      • Jun 2019 - Apr 2021

      -Media Strategy and Digital Platforms for Tigo Colombia Brand-Planning of budgets in order to achieve business results Leads and quality leads, traffic to stores, e-commerce conversions.-Implementation strategy in media and digital platforms Bing Ads, DV360, Facebook, Youtube, Adwords, Twitter, linked in, and alternative media depending on the objectives of the brand.- Innovation of beta formats and pro-brand evolution tests.-Direction of the SEO team-Direction of digital specialists-Digital analysis management.-Coordinación de medición en TAG manager, adserver DCM y Analytics Show less

  • GroupM
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Digital Account Manager Warner Bros.
      • Jul 2018 - Jul 2019

      - Management of the operation of Regional and local campaigns. - Planning of DBM programmatic campaigns and Facebook platforms Youtube, search. - Budget management USD AND LOCAL CURRENCY - Billing and reconciliation. - Addressing of Reporting and data analyst of campaigns, creation insights - Operations Management campaigns on digital platforms Facebook, YouTube, Search, Programmatic DBM, Trafficking DCM, dv360. - Regional team management - Application of new tests in the different digital platforms Show less

  • East Hotel
    • Australia
    • Hospitality
    • 1 - 100 Employee
    • Ads Manager
      • Jan 2018 - Jun 2018

      Ads manager. Leads generator. Ads manager. Leads generator.

  • DIGITAL57
    • Colombia
    • Marketing Services
    • 1 - 100 Employee
    • Performance Director
      • Jan 2017 - Dec 2017

      -Optimize and manage campaigns day-to-day within Demand-side Platforms to meet client KPIs -Deliver high-performing Search & display advertising while remaining within budget -Track post-click and post-impression performance to ensure the traffic you generate leads to results -Make recommendations to account managers that will help meet campaign objectives -Scope, design, test, implement & optimize new marketing campaigns -Optimize and manage campaigns day-to-day within Demand-side Platforms to meet client KPIs -Deliver high-performing Search & display advertising while remaining within budget -Track post-click and post-impression performance to ensure the traffic you generate leads to results -Make recommendations to account managers that will help meet campaign objectives -Scope, design, test, implement & optimize new marketing campaigns

  • Universidad del Norte
    • Colombia
    • Higher Education
    • 700 & Above Employee
    • Professor Invited
      • Apr 2017 - Apr 2017

      - Invited professor Digital marketing in modules: Community management and Online Brand Reputation. - Invited professor Digital marketing in modules: Community management and Online Brand Reputation.

  • Claro Colombia
    • Colombia
    • Telecommunications
    • 700 & Above Employee
    • Social Media Coordinator Tv
      • Aug 2015 - Dec 2016

      -Advice and strategy in the communication of the different social networks of Claro TV (TV Day, Cardinal Points, Claro Sports, En Jaque Día Tv, 15 Minutos Magazine) -Administration of digital networks (TV day and 15 minutes TV) -Advice on managing guidelines in portals and social networks. -Event coverage. -Generator of contents for digital in 15 Minutes TV -Commercial Trainer in digital sale. -Create communication channels with all client areas in order to obtain updated and alienated content with corporate strategies. -Cross promotion strategy in social networks. -customer service through social networks. -Strategies with influencers -Content -Lead and design the social media content strategy Show less

  • Servioptica S.A.S
    • Colombia
    • Pharmaceutical Manufacturing
    • 100 - 200 Employee
    • Coordinadora de Medios Digitales
      • Apr 2014 - Apr 2015

      -Create and generate satisfactory results in the combination of content for digital media as input to the commercial department. -Bi-monthly measurement of the digital media of the company. -Customer service through digital tools. -Representation of the foundation of the company in social events, (health brigades and deliveries to low-income schools) -PR in Corferias Events, attention to the public and support in digital media and strategies according to the fairs. -Digital Events Management of the company. (Organization of events and coordination with producers) -Creation in the company of producers of the commercials and videos of the Volver and Servioptica Foundation. Show less

  • Claro Colombia
    • Colombia
    • Telecommunications
    • 700 & Above Employee
    • Content Manager - Social Media - Claro Móvil Colombia
      • Feb 2013 - Mar 2014

      -Continuous work in Public Relations, metrics, leader of Strategy in Social Networks, Share of voice. Bench, analysis of the brand in its virtual community environment. Reputation of the brand. -Administration of the social networks of Claro Móvil Colombia, facebook Twitter, you tube. -Generate strategies and tactics of work in social networks to improve the reputation of the brand. -To know in depth the products and services that the client offers and validate with this the doubts about it at all times. -Contribute ideas to the client's web strategy to communicate with their clients at all digital points of contact. -Make a deep understanding of social networks, portals, WAP applications and other means of digital communication of the client in order to conceive, raise and execute improvements. -Establish the objectives for each of the managed social networks, breaking down goals, deadlines and planned management to achieve them. -Customer service from the Community in Networks point. -Metrics of measurement, monitoring and reputation of the brand and proposal of the action plan for the following period. -Participation in Claro events to generate more engagement with the public. -Public relations (PR). Coverage of high level events of Claro Móvil Colombia. -Network leader in the agency: Ideas Claro Colombia- Claro móvil Colombia -Creation of advertising copys. -Monitoring of alert influencers and / or mentions. -Work closely and collaboratively with the design team to ensure the graphic quality and writing of the pieces. -Identify possible opportunities appropriate to the synergic communication between the lines of business of the Claro Colombia brand. -Increase daily knowledge about trends, positioning tactics in networks and search engines, local, and global as well as Web and mobile. Show less

  • Schibsted
    • Norway
    • Technology, Information and Media
    • 700 & Above Employee
    • E- bussines
      • Jan 2011 - Nov 2012

      OVI product management on the website: www.fincaraiz.com.co and www.laguiaclasificados.com.co, web analysis, competition analysis, product strategy and portal business, according to the business plan Relevant analysis of the KIPs corresponding to the product, management of web analytics tools Product plan and management of its development Training and loyalty consultancies, customer service to review the user's behavior of the product (Usability and management of its development) All oriented to commercial management Show less

  • NEWSKIES
    • Bogota
    • Marketing & Project Assistant
      • Jan 2010 - Dec 2010

      Support in project management, quotes, purchases, brochures, precalculation, sales, Sales Force system, management of suppliers in Colombia and abroad, purchase orders, website management and social networks, promotions support marketing strategies, reports. Support in project management, quotes, purchases, brochures, precalculation, sales, Sales Force system, management of suppliers in Colombia and abroad, purchase orders, website management and social networks, promotions support marketing strategies, reports.

  • CasaLuker S.A
    • Food and Beverage Services
    • 700 & Above Employee
    • Asistente de coordinacion de mercadeo (prácticas SENA)
      • Nov 2006 - Dec 2007

      supervisar a los mercaderistas con el fin de verificar que el punto de venta se encontrase en óptimas condiciones (publicidad inventarios y planometrías) Apoyo en quejas y reclamos del cliente con la empresa en los diferentes puntos de venta. Explicar (Ventas y no ventas). Funciones de apoyo en coordinación de mercadeo oficina, inventarios, chequeo, de precios y cambio de precios en las diferentes zona supervisar a los mercaderistas con el fin de verificar que el punto de venta se encontrase en óptimas condiciones (publicidad inventarios y planometrías) Apoyo en quejas y reclamos del cliente con la empresa en los diferentes puntos de venta. Explicar (Ventas y no ventas). Funciones de apoyo en coordinación de mercadeo oficina, inventarios, chequeo, de precios y cambio de precios en las diferentes zona

Education

  • Google Academy
    Adwords Fundamental
    2018 - 2019
  • ENEB - Escuela de Negocios Europea de Barcelona
    Máster en Dirección Comercial y Marketing, Marketing Digital
    2014 - 2016
  • ENTRENAMIENTO DIGITAL KPI´S
    ENTRENAMIENTO DIGITAL KPI´S, Marketing digital
    2014 - 2014
  • Universidad Piloto de Colombia
    Marketing Digital, Marketing Digital
    2014 - 2014
  • Universidad Central (CO)
    Diplomado en Estratégia de Marketing y Medios, Publicidad
    2013 - 2013
  • Universidad Central (CO)
    Publicista Profesional, Community Manager, Social Media, Relaciones Públicas
    2007 - 2011
  • SENA
    Tecnico profesional en Manejo de Medios de comunicación comercial., Medios de comunicación
    2006 - 2007
  • Gimnasio Academico Regional
    Bachiller Académico con énfasis en Administración., Mercadeo
    1995 - 2005
  • City tv
    Locución de radio y TV, Estudios sobre comunicación y medios
    2003 - 2003
  • Miami Dade College
    Marketing English, English
    2018 -
  • Google Academy
    Publicidad de Búsquedas

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