Marketing Specialist

• Aug 2023 - Present

Sponsorship Email Marketing Strategy, Volunteer

• Nov 2022 - Present

Digital Marketing Manager

• Oct 2020 - Jul 2023

• Planning, implementing, and monitoring strategies that promote Innovation Studio programs, spaces and services in Boston and Rhode Island. • Managing content across multiple marketing channels ensuring an alignment with the organizational goals to increase brand loyalty and awareness. • Designing and deliver digital branding materials, including press releases, newsletters, social media, website, Ads campaigns and digital billboard, by using Adobe Creative Suite and Canva. •… Show more • Planning, implementing, and monitoring strategies that promote Innovation Studio programs, spaces and services in Boston and Rhode Island. • Managing content across multiple marketing channels ensuring an alignment with the organizational goals to increase brand loyalty and awareness. • Designing and deliver digital branding materials, including press releases, newsletters, social media, website, Ads campaigns and digital billboard, by using Adobe Creative Suite and Canva. • Successfully interface with sponsors/partners and third-party organization teams to develop and coordinate marketing strategies to promote programs and increase applications. • Administrating Innovation Studio main website and its sub brands websites (District Hall Boston, Roxbury Innovation Center, and Biz Bodega) including UX design, content best practices, SEO as well as overall enhancements to the client's sites. • Collaborate with program managers and Innovation Studio team to brainstorm new and innovative growth strategies by identifying the latest trends and technologies in the industry. Visit our locations and learn how we are making an impact in the community! - District Hall Boston: Public workspaces to host your team meetings or corporate events. - Roxbury Innovation Center: We provide access to free entrepreneurial programs and workshops. - WIP space at Seaport: In partnership with WPI University we bring Innovation to Seaport Area! - Biz Bodega: Supporting entrepreneurs in Central Providence All our locations provide services in English and Spanish. We welcome everyone who wants to build a business and don’t know where to start.

Marketing Coordinator at Venture Café Cambridge

• Mar 2020 - Oct 2020

Digital Marketer

• Nov 2019 - Mar 2020

• Developed and implemented WordPress digital/web marketing strategies by driving branding, UX design, content best practices, SEO as well as overall enhancements to the client's sites. • Executed and deliver digital branding materials, including logos and brand style guidelines, by using Photoshop and Illustrator. • Developed and implemented WordPress digital/web marketing strategies by driving branding, UX design, content best practices, SEO as well as overall enhancements to the client's sites. • Executed and deliver digital branding materials, including logos and brand style guidelines, by using Photoshop and Illustrator.

Digital Marketer

• Jun 2019 - Sep 2019

• Designed and managed all aspects of the digital marketing department, including marketing database, social media planning, email marketing, and display advertising campaigns. • Arranged a Pilot Program campaign that promotes Loro's product pre-orders by developing a landing page where users could submit their information to participate in the program. • Evaluated and prepared accurate reports overall performance metrics that affect the website traffic and target audience… Show more • Designed and managed all aspects of the digital marketing department, including marketing database, social media planning, email marketing, and display advertising campaigns. • Arranged a Pilot Program campaign that promotes Loro's product pre-orders by developing a landing page where users could submit their information to participate in the program. • Evaluated and prepared accurate reports overall performance metrics that affect the website traffic and target audience engagement. • Collaborate with Loro's team to brainstorm new and innovative growth strategies by identifying the latest trends and technologies affecting the industry. Show less • Designed and managed all aspects of the digital marketing department, including marketing database, social media planning, email marketing, and display advertising campaigns. • Arranged a Pilot Program campaign that promotes Loro's product pre-orders by developing a landing page where users could submit their information to participate in the program. • Evaluated and prepared accurate reports overall performance metrics that affect the website traffic and target audience… Show more • Designed and managed all aspects of the digital marketing department, including marketing database, social media planning, email marketing, and display advertising campaigns. • Arranged a Pilot Program campaign that promotes Loro's product pre-orders by developing a landing page where users could submit their information to participate in the program. • Evaluated and prepared accurate reports overall performance metrics that affect the website traffic and target audience engagement. • Collaborate with Loro's team to brainstorm new and innovative growth strategies by identifying the latest trends and technologies affecting the industry. Show less

Digital Media Management - Capstone

• Apr 2019 - Jul 2019

• Improved conversion rates and engagement by developing a landing page where users could submit their information to schedule Dr. Vigo’s product demonstration. • Analyzed competitive landscapes and personas to create a concise key message that could be used across all social media networks to strengthen Dr. Vigo’s communication strategy. • Aligned the social media strategy with a video content-oriented approach to increase website traffic by using Google Search Ads, Google Display Ads… Show more • Improved conversion rates and engagement by developing a landing page where users could submit their information to schedule Dr. Vigo’s product demonstration. • Analyzed competitive landscapes and personas to create a concise key message that could be used across all social media networks to strengthen Dr. Vigo’s communication strategy. • Aligned the social media strategy with a video content-oriented approach to increase website traffic by using Google Search Ads, Google Display Ads, and Facebook Ads. Show less • Improved conversion rates and engagement by developing a landing page where users could submit their information to schedule Dr. Vigo’s product demonstration. • Analyzed competitive landscapes and personas to create a concise key message that could be used across all social media networks to strengthen Dr. Vigo’s communication strategy. • Aligned the social media strategy with a video content-oriented approach to increase website traffic by using Google Search Ads, Google Display Ads… Show more • Improved conversion rates and engagement by developing a landing page where users could submit their information to schedule Dr. Vigo’s product demonstration. • Analyzed competitive landscapes and personas to create a concise key message that could be used across all social media networks to strengthen Dr. Vigo’s communication strategy. • Aligned the social media strategy with a video content-oriented approach to increase website traffic by using Google Search Ads, Google Display Ads, and Facebook Ads. Show less

Global Marketing Social Media Co-op

• Jan 2018 - Jun 2018

• Created engaging and relevant content with MFS marketing team and external agency by ensuring accuracy and consistency across social media networks. • Enhanced the user experience on Your Time Is An Asset landing page by leveraging functional mockups and user-centered call to action. • Reported insights regarding content performance such as views, click-through, average time spent, engagement, and visits by using Adobe Analytics to the AVP social media lead. Project Winner:… Show more • Created engaging and relevant content with MFS marketing team and external agency by ensuring accuracy and consistency across social media networks. • Enhanced the user experience on Your Time Is An Asset landing page by leveraging functional mockups and user-centered call to action. • Reported insights regarding content performance such as views, click-through, average time spent, engagement, and visits by using Adobe Analytics to the AVP social media lead. Project Winner: Star Awards 2018 for Website and Integrated Marketing Campaign “Your Time Is An Asset” Show less • Created engaging and relevant content with MFS marketing team and external agency by ensuring accuracy and consistency across social media networks. • Enhanced the user experience on Your Time Is An Asset landing page by leveraging functional mockups and user-centered call to action. • Reported insights regarding content performance such as views, click-through, average time spent, engagement, and visits by using Adobe Analytics to the AVP social media lead. Project Winner:… Show more • Created engaging and relevant content with MFS marketing team and external agency by ensuring accuracy and consistency across social media networks. • Enhanced the user experience on Your Time Is An Asset landing page by leveraging functional mockups and user-centered call to action. • Reported insights regarding content performance such as views, click-through, average time spent, engagement, and visits by using Adobe Analytics to the AVP social media lead. Project Winner: Star Awards 2018 for Website and Integrated Marketing Campaign “Your Time Is An Asset” Show less

Digital Media Manager (Volunteer Lean In NU)

• Nov 2017 - May 2018

• Developed and managed social media strategy to drive prospects to the international students' events across Facebook and Instagram. • Generated organic content that aligns with current activities by creating videos and postings using Photoshop, Illustrator, and Premiere. • Developed and managed social media strategy to drive prospects to the international students' events across Facebook and Instagram. • Generated organic content that aligns with current activities by creating videos and postings using Photoshop, Illustrator, and Premiere.

Community Manager

• Jun 2015 - Aug 2015

• Designed social media strategy and event ads on Facebook aligned with the core purpose of the conference. • Planned and executed an email marketing campaign to promote the conference and drive community growth. • Designed social media strategy and event ads on Facebook aligned with the core purpose of the conference. • Planned and executed an email marketing campaign to promote the conference and drive community growth.

Production Coordinator

• 2012 - 2015

• Coordinated a team of 20+ Videographers, Actors, Production Assistants, Make-Up Artists, Sound Designers, and Editors for over 10 short films. • Assisted Director and Screenwriter in creating content theme brainstorm for future film festivals, short films, and teasers. • Created and developed Zulutimemedia Tumblr website, and social media channels such as Facebook and YouTube Channel. - Documentary "La Maestra", ZULUTIMEMEDIA E.U Bogotá – Colombia (2015) … Show more • Coordinated a team of 20+ Videographers, Actors, Production Assistants, Make-Up Artists, Sound Designers, and Editors for over 10 short films. • Assisted Director and Screenwriter in creating content theme brainstorm for future film festivals, short films, and teasers. • Created and developed Zulutimemedia Tumblr website, and social media channels such as Facebook and YouTube Channel. - Documentary "La Maestra", ZULUTIMEMEDIA E.U Bogotá – Colombia (2015) - Short Film “The young Bride” Director: Jairo E. Gonzalez / DP: Dea Hoon Kim (2015) - Teaser Serie “Jóvenes D.C.” Director: Juan Sebastián Valencia / DP: David Curto (2014) - Short Film “Sea Child” Director: Marina Shron (2013) “TORONTO INDEPENDENT FILM FESTIVAL” and “OFFICIAL SELECTION 2014 FANTASIA FILM FESTIVAL” Show less • Coordinated a team of 20+ Videographers, Actors, Production Assistants, Make-Up Artists, Sound Designers, and Editors for over 10 short films. • Assisted Director and Screenwriter in creating content theme brainstorm for future film festivals, short films, and teasers. • Created and developed Zulutimemedia Tumblr website, and social media channels such as Facebook and YouTube Channel. - Documentary "La Maestra", ZULUTIMEMEDIA E.U Bogotá – Colombia (2015) … Show more • Coordinated a team of 20+ Videographers, Actors, Production Assistants, Make-Up Artists, Sound Designers, and Editors for over 10 short films. • Assisted Director and Screenwriter in creating content theme brainstorm for future film festivals, short films, and teasers. • Created and developed Zulutimemedia Tumblr website, and social media channels such as Facebook and YouTube Channel. - Documentary "La Maestra", ZULUTIMEMEDIA E.U Bogotá – Colombia (2015) - Short Film “The young Bride” Director: Jairo E. Gonzalez / DP: Dea Hoon Kim (2015) - Teaser Serie “Jóvenes D.C.” Director: Juan Sebastián Valencia / DP: David Curto (2014) - Short Film “Sea Child” Director: Marina Shron (2013) “TORONTO INDEPENDENT FILM FESTIVAL” and “OFFICIAL SELECTION 2014 FANTASIA FILM FESTIVAL” Show less

Executive Production Assistant

• Mar 2012 - 2013

• Developed Youtube Channel "Lycaon Team Entertainment" by creating content brainstorm and producing video clips. http://www.youtube.com/user/LycaOnTV o Zombie FRANCIA https://vimeo.com/100177213 o Zombie IRÁN https://vimeo.com/100209518 o Zombie PERÚ https://vimeo.com/100209520 o COMUNICADOS RESET https://vimeo.com/100209529 • Developed Youtube Channel "Lycaon Team Entertainment" by creating content brainstorm and producing video clips. http://www.youtube.com/user/LycaOnTV o Zombie FRANCIA https://vimeo.com/100177213 o Zombie IRÁN https://vimeo.com/100209518 o Zombie PERÚ https://vimeo.com/100209520 o COMUNICADOS RESET https://vimeo.com/100209529

Production Coordinator

• Nov 2011 - Dec 2012

Productora de campo / Gerente de producción Freelance Short Film “El primer paseo” Director: Jairo Estrada Productora de campo / Gerente de producción Freelance Short Film “El primer paseo” Director: Jairo Estrada

Audiovisual Production

• Nov 2011 - Nov 2011

“Mala Cosecha” Jefe de Producción GANADOR en el festival Luna de Cortos en León, España, como mejor cortometraje de país invitado. “La Bailarina” Producción de campo “Mala Cosecha” Jefe de Producción GANADOR en el festival Luna de Cortos en León, España, como mejor cortometraje de país invitado. “La Bailarina” Producción de campo