Claudia Boehnert

Managing Director, Entrepreneur and Speaker at COURAGE - Marketing PR
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Contact Information
Location
Frankfurt Rhine-Main Metropolitan Area, DE
Languages
  • Englisch Professional working proficiency
  • Spanisch Elementary proficiency
  • Französisch Elementary proficiency

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Experience

    • Managing Director, Entrepreneur and Speaker
      • Jan 2010 - Present

      Public Relations. Social Media. Advertising. Marketing. COURAGE offers support in strategic marketing and communications, PR, advertising, content development, social media and videoproduction – across all audiences and channels. Our focus: professional service, law firms, companies and start-ups. We help increase our client’s awareness and we evolve, promote and protect their brands and reputations. Claudia has over 20 years of professional experience in international top 10 network agencies, most recently in executive positions. Since 2010 Claudia is the owner and managing director of Courage Strategy Consulting. Together with her team, she advises law firms and companies – nationally and internationally. Show less

    • Germany
    • Civic and Social Organizations
    • 1 - 100 Employee
    • Honorary office: Vice President Marketing PR
      • Sep 2017 - Dec 2019
    • Technology, Information and Internet
    • Member of the Board
      • Jan 2007 - Dec 2009

      Client: General Motors/ Opel Global Responsible for branded communication for Opel worldwide. Successful win of three pitches for Opel. Development of new brand campaign, including new Opel logo and claim Direct reports: 4; reporting to CEO Client: General Motors/ Opel Global Responsible for branded communication for Opel worldwide. Successful win of three pitches for Opel. Development of new brand campaign, including new Opel logo and claim Direct reports: 4; reporting to CEO

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Managing Director
      • 2006 - 2007

      All clients: B2C and B2B - global companies, hidden champions, Mittelstand. Very experienced in Beauty, Haircare, Fashion, Detergents, Food, Cars. All clients: B2C and B2B - global companies, hidden champions, Mittelstand. Very experienced in Beauty, Haircare, Fashion, Detergents, Food, Cars.

    • Managing Director
      • 2003 - 2005

      Procter & Gamble, Wella. Responsible for global strategy, positioning and execution of premium brand in haircare. Procter & Gamble, Wella. Responsible for global strategy, positioning and execution of premium brand in haircare.

    • Poland
    • Insurance
    • 1 - 100 Employee
    • Account Director
      • 2000 - 2002

      Procter & Gamble, Karstadt - strategy, positioning and execution of a global detergent for P&G and the PoS campaign for Karstadt. Procter & Gamble, Karstadt - strategy, positioning and execution of a global detergent for P&G and the PoS campaign for Karstadt.

    • South Korea
    • Advertising Services
    • 1 - 100 Employee
    • Account Executive
      • Apr 1994 - Jul 1999

      Henkel, Handelsblatt, Dr. Oetker Henkel, Handelsblatt, Dr. Oetker

Education

  • Fachhochschule Düsseldorf
    B.S. Business Administration, Marketing, Communications
    1989 - 1993

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