Customer Service Associate

• Oct 2020 - Present

Masters Student

• Sep 2018 - Jun 2020

Media and Communication Studies specialized in Digital Media and Society- Market research(Qualitative & Quantitative methods)- Social science studies in ICT industry

Account Manager

• Jun 2015 - Aug 2018

Maintained customer relationship(B2B), market research, global marketing communication, sales meetings and presentation, creative briefs, project management, quality control, tracked on project deliverables, financial contract, and payment;Responsible for data analysis & insights for sales support: budget analytics and results projections;In charge of brand annual social media channels maintenance, achieved over 100,000 views in average with each publication of 4 consecutive… Maintained customer relationship(B2B), market research, global marketing communication, sales meetings and presentation, creative briefs, project management, quality control, tracked on project deliverables, financial contract, and payment;Responsible for data analysis & insights for sales support: budget analytics and results projections;In charge of brand annual social media channels maintenance, achieved over 100,000 views in average with each publication of 4 consecutive campaigns with social media and creative content strategies/paid activations/influencers management;Responsible for large corporate website maintenance with over 3 million visitors per month with global communication/creative briefs localization/CMS(Sitecore) editing/data platform management/SEO planning and analysis/media investment;Set up 3 official brand websites with creative briefs coordination/UX+UI Planning/creative material assets control/online AB testing/SEO & SEM planning. Show more Show less

Digital Marketing Specialist

• Aug 2014 - Jun 2015

Managed client relationships, project management, marketing communication, sales presentation, creative briefs and ideas gathering；Responsible for 1 brand official website (PC + Mobile) revamp with UX planning/creative assets control/online AB testing; In charge of E-Commerce sites visually with market research/creative sales ideas and assets production/content strategies and creation/UX planning, resulted in 3.5 million RMB sales in the promotion 1 day after the E-Commerce… Managed client relationships, project management, marketing communication, sales presentation, creative briefs and ideas gathering；Responsible for 1 brand official website (PC + Mobile) revamp with UX planning/creative assets control/online AB testing; In charge of E-Commerce sites visually with market research/creative sales ideas and assets production/content strategies and creation/UX planning, resulted in 3.5 million RMB sales in the promotion 1 day after the E-Commerce campaign launched. Show more Show less

Junior Digital Specialist

• Jun 2011 - Aug 2014

Completed a vehicle configuration function module testing and launch with data platform management/CMS(Sharepoint) editing/creative assets management/global communication, which brought 15,000 more vehicle sales 3 months after launch；Responsible for 2 brands annual social media channels maintenance with content creation/visual creative assets/data report, reached 300K retweets in total；Launched 2 official E-commerce websites with data tracking/user experience… Completed a vehicle configuration function module testing and launch with data platform management/CMS(Sharepoint) editing/creative assets management/global communication, which brought 15,000 more vehicle sales 3 months after launch；Responsible for 2 brands annual social media channels maintenance with content creation/visual creative assets/data report, reached 300K retweets in total；Launched 2 official E-commerce websites with data tracking/user experience optimization/CMS(sharepoint) editing/creative material assets control/online testing. Show more Show less