Cofundador

• Nov 2019 - Present

Commercial Lead

• Jan 2019 - Present

Responsible for commercial strategy and client portfolio for new product lines. Responsible for commercial strategy and client portfolio for new product lines.

Home Controller - Bedding

• Sep 2016 - Sep 2017

• Review and monitor the retail KPIS such as: sales, contribution, gross margin, depletion, discount, product lifecycle, obsolescence and coverage • Purchase orders aproval by budget control • Price strategy definition with the Retail Buyer • Monthly results analysis. • Pre purchase management and supervision • Responsible for implementing the commercial strategy in relation to the distribution of merchandise, from the national supplier (cross dock) and from the CD to the branches, and the display of products at the points of sale. • Analyze the sales information (goals and real) and define the strategies of replenishment to the stores. Determine the parameters of merchandise replacement and define the goods push in the system. Show less

Trade Marketing Specialist - Cold Meats and Dairy Products.

• Mar 2016 - Aug 2016

Sigma Alimentos is a Multinational Dairy and Cold Meats company with presence across America. Currently they handle renowned brands like Anchor , Sancor and Braedt. • Development of the cold meats and dairy products category in the Modern channel (Supermarkets) through demographic segmentation. • Coordination and execution of the excellence program for modern channel sales. • Strategy , management and implementation of campaigns for the modern channel. • Category analysis in the lookup for new business opportunities. Show less

Product Manager - Fashion Retail

• Nov 2013 - Nov 2015

• Improvement of product performance through demand analysis, sales strategies and development of online content. • Purchase budgment management through inventory and profitability KPIS • Re definition of product strategy, product selection, determination of the average ticket generating an increase in the share of the category from 15 to 30%. • Own Women's brand development . Product selection, pricing, development of proposed marketing and logistics management. • Leading a logistics process for fashion products project , from arrival to warehouse to the final costumer. Improving costumer servicer and downsizing warehouse and handling costs. • Development of pricing and discount structure taking into account the product life-cycle management and generating margins that generate profits to the category. • Supervision and finding opportunities for improvement in display and page content, ensuring to provide the best information for the customer. • Negotiation with the best retail brands in the market, developing strategic co-marketing alliances, sharing exclusive discounts and campaigns. Show less

Market Researcher

• Mar 2012 - Jul 2012

• Formulating analysis plans • Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured • Conducting in-depth data analyses using traditional and advanced methods • Authoring reports containing actionable recommendations • Making presentations and presenting statistical reports. • Formulating analysis plans • Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured • Conducting in-depth data analyses using traditional and advanced methods • Authoring reports containing actionable recommendations • Making presentations and presenting statistical reports.

Logistics and Buying Assistant

• Oct 2010 - Mar 2012

• Price and delivery time negotiation with suppliers • Merchadising planning. • POP element distribution. • Market research • Statistics reports • Price and delivery time negotiation with suppliers • Merchadising planning. • POP element distribution. • Market research • Statistics reports