Experience

MaryRuth's

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Key Account Manager

  • Nov 2022 - Present

  Miami, Florida, United States



Ascendo Resources

• United States
• Staffing and Recruiting
• 200 - 300 Employee

• Senior Executive Recruiter

  • May 2022 - Nov 2022

  Miami, Florida, United States



Westaff

• United States
• Staffing and Recruiting
• 400 - 500 Employee

• Business Development Executive

  • Jun 2020 - May 2022

  Miami Metropolitan Area



Grassroots Marketing LLC

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Sales Manager

  • Dec 2017 - May 2020

  Florida, United States • Responsible for the development and implantation of visual merchandise/ presentation standards, policies, and procedures of 20 stores in South Florida. • Proactively identifying opportunities to maximize sales and reinforce the brands' thorough retail and field activities. • Promoting high-quality retailing standards at every opportunity • Delivering sales and profit growth for the South Florida market. • Contributed to the profitability of the South Florida market through the… Show more • Responsible for the development and implantation of visual merchandise/ presentation standards, policies, and procedures of 20 stores in South Florida. • Proactively identifying opportunities to maximize sales and reinforce the brands' thorough retail and field activities. • Promoting high-quality retailing standards at every opportunity • Delivering sales and profit growth for the South Florida market. • Contributed to the profitability of the South Florida market through the analysis of the business and merchandise moves. • Developed and executed strategies for increasing corporate sales • Track inventory, the performance of demos, and customer feedback for multiple brands, always exceeding expectations. • Developed and executed targeted marketing campaigns to increase market share • Maintaining relationships with multi-channel accounts. Show less



Bethesda Reggio

• Director Of Communications

  • Jun 2015 - Dec 2017

  United States • Create and Lead the implementation of an annual marketing plan that results in consistent sales increases and customer satisfaction. • Develop and Implement communications strategies and information programs. • Created a brand identity including distinctive style and tone for all company communications. • Promote brand awareness through SEO optimization and attractive web design. • Developed and implemented projects to create new software programs to optimize internal… Show more • Create and Lead the implementation of an annual marketing plan that results in consistent sales increases and customer satisfaction. • Develop and Implement communications strategies and information programs. • Created a brand identity including distinctive style and tone for all company communications. • Promote brand awareness through SEO optimization and attractive web design. • Developed and implemented projects to create new software programs to optimize internal processes and enhance optimal communications strategies to reach target audiences. • Ensured service, price and promotion optimization with performance tracking. • Support with the development, implementation and monitoring of department wide budgets and forecast. • Monitor employee productivity and optimize procedures to reduce cost. Show less



Park Hyatt

• Hospitality
• 700 & Above Employee

• Sales And Marketing Intern

  • Apr 2013 - Apr 2014

  Washington D.C. Metro Area • Maintain expenses below budget to accurate planning, waste reduction, and purchasing and cost-effective operating procedures. • Accountable for budgeting, cost control, payroll. • Planned menus, estimated food and beverage cost and purchased inventory. • Created new business through community involvement and active public relations programs.



Grupo Financiero Agromercantil BAM

• Communications and Social Responsibility Manager

  • Dec 2011 - Feb 2013

  Guatemala City - Banking • Managed corporate marketing and communications functions, overseeing $.5M budget and ten-member team. • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, and sales. • Managed communications regarding new product and content releases. • Generate campaign response rates of between 5% and 9% (twice industry average) • Oversaw Bank’s social media platform, Twitter and Facebook accounts, YouTube for conformance with communications… Show more • Managed corporate marketing and communications functions, overseeing $.5M budget and ten-member team. • Direct brand management, PR, media relations, corporate positioning, product launches, advertising, and sales. • Managed communications regarding new product and content releases. • Generate campaign response rates of between 5% and 9% (twice industry average) • Oversaw Bank’s social media platform, Twitter and Facebook accounts, YouTube for conformance with communications goals. • Prepare media statements; write scripts for social media videos. • Direct fundraising efforts for foundations and NGOs, leading art auctions, • Create and Lead the fundraising plan for Teleton Foundation, broadcasting media, which raised over Q.5, 064,175 ($670,751) exceeding expectations, and managed a rotating team of 70 volunteers. Show less



Audiovisuales & Logistica

• Communications Coordinator

  • Mar 2006 - Jul 2008

  Guatemala • Managed image for competition to develop effective branding for different brands: Nestle, Kitchen-Aid, Ensure, and PediaSure, by Abbott Laboratories, Frito-Lay and Humira. • Ensured company brand and message are maintained in all communications. • Designed effective strategies to achieve communications goals.