Directora

• May 2016 - Present

Escuela de publicidad rabiosamente realista. Escuela de publicidad rabiosamente realista.

Docente

• Jan 2019 - Present

Escuelas de Comunicación y Mercadeo. Escuelas de Comunicación y Mercadeo.

Planning Estratégico

• Sep 2012 - Present

I am in charge of the creation and development of strategic concepts for the agency's clients ensuring proper implementation through the work the agency delivers in Creativity, Media and BTL. I'm also responsible for the Social Media department (which I settled within the agency) developing the strategic content for our clients and its growth as an important unit inside our company. I am in charge of the creation and development of strategic concepts for the agency's clients ensuring proper implementation through the work the agency delivers in Creativity, Media and BTL. I'm also responsible for the Social Media department (which I settled within the agency) developing the strategic content for our clients and its growth as an important unit inside our company.

Account Director

• 2011 - 2012

International Project Manager

• 2011 - 2012

Cato Partners is one of the world’s leading identity management and design companies. With more than 40 years in the market it's operating in Spain since 2002 as the Lead Office for Europe, from Madrid to more than 15 countries. Our main objective is to make visible the business plan through great and efective design. We provide all facets of identity design worldwide (involved with major projects conducted in over 100 countries: Singapore, New Zealand, Japan, Taiwan, Argentina, U.K. Germany, Portugal, Dubai, China, Australia, India, Mexico and Spain). We have worked with clients such as: Sonae Sierra, ING Real Estate, Altarea, Grupo SOS, Osborne, Danone, Dubai World Central, Baiyun International Airport, BenQ, UBS, Invesco, Telecom New Zealand, Madrid City Council, World Expo (Brisbane), Melbourne Olympic Candidature . Other companies in our portfolio include Cadbury Schweppes, Nescafe, Kraft, Carbonell, Raffles, Macquarie Bank, ING, Pluna Airlines, Neinver, Coles Supermarkets, David Jones, Bovis Lend Lease and Woolworth´s. Show less

Account Director

• Feb 2006 - Apr 2011

Clients: Osborne (Ron Santa Teresa, Frangelico, Toro XL, Irish Mist and Tullamore Dew), Laboratorios Indas (Bladder weakness pads) and Fundación Alia2 (An ONG fighting online child abuse). In permanent contact with their Marketing Departmens. Leading the strategic and creative teams. In charge of Competitive Analysis, creation and development for ATL and BTL programs, involved in the development of tactical and alternative media actions. Control of the day by day work: creativity and designs, graphic and AV productions, budgets, implementations and periodically storechecks. Show less

General Director

• Apr 2000 - Dec 2005

Also performed as Account Director. Responsible for the execution of goals, building strong relations with high profile clients, promote their growth (integrating other specialized branches of GRUPO PAGES such as Promotions, PR, Relational Marketing) and in charge of New Business. Clients: Orange Dominicana (France Telecom), 3M Dominicana (Scotch Brite, Scotch Tape, Post-it®), Daniel Espinal (Nice’n Easy, Cover Girl, Max Factor, Elizabeth Arden, Pepto-Bismol, Vick’s, Sally Hansen, Oil of Olay), Hyundai, Chivas Regal, Laritox (Flu medicine), Hugo Boss and Max Mara Stores, Farmax Drugstores, Altas Cumbres Bank. In 2000, Oveja Negra was a spin off of Publicitaria Pagés that then evolved to Oveja Negra\TBWA. I was responsible from the start to organized the departments, hire the team and define the internal working processes. In 2002, Oveja Negra\TBWA became the 2nd most creative agency of the country. Show less

Account Director

• Apr 1992 - Apr 2000

Supervising a team of 7 people. Handling accounts such as LG, Visa International, Frito Lay Dominicana (Cheetos, Doritos y Snacks –local brand-), Mercalia (vegetable oils, margarine, and detergents). SOME PROJECTS: - Lead the team responsible for the launch of Aceite Diamante in an innovative new format: the sachet. Handling and coordinating the design team, Advertising, Media and PR. - Lead the team for the creative campaign for LG Electrodomestics and Plaza Lama, which included Sammy Sosa, a Dominican Major League Baseball player and MVP at the American League. The campaign brought a braking record assistance to the stores during the first weekend after airing the spots. Show less

Account Executive

• Apr 1994 - Oct 1994

Handling Unilever brands such as Close Up Dental Paste, Dove and Le Sancy soaps; Country Club soda, Farlin (Baby products), Coppertone and Elizabeth Arden. Handling Unilever brands such as Close Up Dental Paste, Dove and Le Sancy soaps; Country Club soda, Farlin (Baby products), Coppertone and Elizabeth Arden.