Experience

Doce

• Chile
• Advertising Services
• 1 - 100 Employee

• Licensing Coordinator

  • Nov 2019 - Present

  Managing and maintaining daily relationships between the brand and current licensees for designated rights.Collaborating with licensees, partners, media, and consumer products to oversee all aspects related to brand development, while ensuring the efficient and professional handling of core business matters.Acting as the intermediary and engaging in negotiations to secure licensing contracts with industry leaders such as Toei Animation, Bandai Namco, emoji, Discovery Channel, Warner Bros., King Features, Cloud Company, and Crunchyroll.Overseeing and facilitating the flow of information between mid-level managers and the senior management team, including regular updates and reporting.Preparing proposals for acquiring new brands and licensing contracts.Monitoring and analyzing the performance of partners in the market, gathering information, reports, and feedback from licensees regarding current performance and plans (e.g., marketing forecasts, production plans, etc.).Providing support to licensees and partners throughout the collaboration, including offering style guides, creating unique design materials upon request, assisting with approval processes, and organizing joint campaigns.Negotiating and coordinating special brand projects with partners.Collaborating with internal teams to ensure quality and brand consistency.Distributing regular updates and encouraging partner participation in joint campaigns.Preparing for and participating in global and local industry events (e.g., exhibitions, summits). Show less

• Senior Category Manager

  • Sep 2017 - Oct 2019

  Develop business strategies for the Retail/Softline & Accessories/Toys & Collectibles categories.Generate sales reports for clients in the Retail/Softline & Accessories/Toys & Collectibles categories.Market analysis for the Retail/Softline & Accessories/Toys & Collectibles categories.Collaborate with clients on managing events/activations for the Retail/Softline & Accessories/Toys & Collectibles categories.Data analysis to determine consumer trends within the Retail/Softline & Accessories/Toys & Collectibles categories.Formulate long-term development strategies for product categories.Determine the positioning of a product category to maximize visibility.Work in collaboration with buyers, Product Managers, and Category Managers of clients to expand product categories.Pitch, negotiate, and finalize deals for the Retail/Softline & Accessories/Toys & Collectibles categories.Attend various expos, summits, and fairs in the licensing industry. Show less

• Category Manager

  • Apr 2015 - Aug 2017

  Develop business strategies for the Retail and Softline & Accessories categories.Generate sales reports for clients in the Retail and Softline & Accessories categories.Market analysis for the Retail and Softline & Accessories categories.Collaborate with clients on managing events/activations for the Retail and Softline & Accessories categories.Data analysis to determine consumer trends within the Retail and Softline & Accessories categories.Formulate long-term development strategies for product categories.Determine the positioning of a product category to maximize visibility.Work in collaboration with buyers, Product Managers, and Category Managers of clients to expand product categories.Pitch, negotiate, and finalize deals for the Retail and Softlines & Accessories categories. Show less

• BA Coordinator & Licensing Assistant

  • Mar 2014 - Oct 2015

  Verify the proper utilization of brand guidelines within the product development.Establish direct communication with represented brands to assess strategies for product development and graphic materials.Review and approve products, packaging, and marketing materials throughout all the approval stages.Receive, organize, and record product samples.Arrange meetings with licensees to review new lines/collections.Participate in meetings/rollouts with brands.Prepare presentations for both licensees and brands.Maintain records of all product approvals.Assist licensees and brands with any challenges encountered during the approval process.Collaborate with the marketing teams of licensees and brands for retail campaigns.Attend various expos, summits, and fairs in the licensing industry.Assume supplementary duties as delegated by the manager. Show less

• Administrative Assistant

  • Jul 2012 - Feb 2014